LeBron James popularity, brand will return with wins

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Thumbnail image for lebron_james_arty.jpgWinning cures all ills in sports.

Right now, LeBron James popularity has taken a hit. A Los Angeles based poling company, E-Poll Market Research, released the results of a survey that found his ratings on words like “appeal” and “exciting” dropped by double digits, while his rating on the word “overexposed” was up 26 percent. Amazingly, his poll results for the word “talented” dropped five percent, as if he somehow became a less good player heading to Miami.

Where this matters is in the LeBron James brand — he can’t sell shoes or McDonald’s or anything else well if he is unpopular. Which means he will never be able to sell anything in Cleveland again.

But in the rest of the nation he will, soon enough.

If — and really, when — the Miami Heat start winning as we expect, LeBron’s ratings and brand will return. The drama of “The Decision” will fade. He went to Miami, he took less money, to win, and that kind of commitment to winning is usually applauded in our athletes. When the team starts to win the storyline will be how three great players gave up something to get victories, to go for titles.

I’m not the only person thinking this, SLAM Magazine went and talked to experts about LeBron’s brand.

“I think [his disapproval] is a blip,” said Ed O’Hara, Senior Partner at SME, a brand consultant firm in New York City. “Look, we forgave Tiger Woods, he’s back in action. When LeBron wins, which he will do, his reputation and brand will be galvanized.”

“It’s an international city,” O’Hara said of Miami. “It’s the gateway to America for many countries from the Caribbean rim to South America. Europeans go through there. That’s going to bode well for the Heat brand and for the LeBron brand.”

Titles also mean credibility. Right now, Kobe Bryant is dominating LeBron in the lucrative and growing shoe market in China for a couple of reasons, but a key one is winning. In a culture where winning titles is needed for true athletic validation, Kobe has them and LeBron does not.

For now. But that is going to change in the coming years. And as it does, LeBron’s popularity and brand will be stronger than ever.

Nuggets rookie Michael Porter Jr. guesses Vince Carter’s first NBA season was in 1987 (video)

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Nuggets rookie Michael Porter Jr. insisted he meant no disrespect to Luka Doncic after liking an Instagram comment that called the Mavericks rookie overrated.

But this is darn sure disrespectful toward Vince Carter.

Alex Kennedy of HoopsHype:

Carter – who signed with the Hawks for next season – entered the NBA in 1998. He’s old, but he’s not that old.

Hawks rookie Trae Young: ‘I know there is a lot on my plate’

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The Grizzlies plan to bring No. 4 pick Jaren Jackson along slowly.

No. 5 pick Trae Young won’t have the same luxury.

After picking Young, the Hawks traded Dennis Schroder, their incumbent starting point guard. Though Atlanta also dealt for Jeremy Lin, Young knows where he stands.

Young, via Chris Vivlamore of The Atlanta Journal-Constitution:

“Obviously when they move the point guard they’ve had for a while, their starting point guard, it definitely opened my eyes,” Young told The Atlanta Journal-Constitution from New Jersey, where he was taking part in the Rookie Transition Program. “It shows how much they are committed to me. Bringing Jeremy in as well is a good fit for us. I know there is a lot on my plate. I’m looking forward to it.”

Unlike Memphis, the Hawks aren’t trying to win now. They can ride through Young’s highs and lows.

Though I’m quite high on Young, I also expect him to struggle next season. Most rookies do, especially point guards. And the small Young could face an especially tough adjustment to NBA size and athleticism.

But he seems to be embracing the challenge with the right attitude, giving himself the best chance of emerging on the other side ready to lead an NBA team.

76ers’ Ben Simmons: ‘We’ve got to get past Boston. Those are the guys at the top right now’

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After winning the Eastern Conference the last eight years, LeBron James leaving the Cavaliers for the Lakers has created a power vacuum in the East.

The Celtics, Bucks, Wizards and Pistons have staked their claims as teams ready to fill the void. The Raptors announced themselves with their trade for Kawhi Leonard.

But 76ers forward Ben Simmons isn’t ready to put Philadelphia atop the Eastern Conference hierarchy.

Simmons, via James McKern of SportingNews:

“We’ve got to get past Boston, those are the guys at the top right now. Beating them, that’s our next goal,” Simmons said.

“Obviously getting further than the second round and winning the Eastern Conference Finals and then moving on to the Finals.

This is a surprisingly restrained approach by Simmons. Many of his peers are talking bigger.

But the 76ers belong behind the Celtics, who beat Philadelphia in the second round last year. The 76ers could pass Boston. They just must prove it. In the meantime, Simmons is paying the Celtics proper deference.

Don’t forget about Toronto, though. Though Boston and Philadelphia were poised to own this next era in the East, Leonard reinvigorates the Raptors. If he’s healthy, they belong at the top with the Celtics.

Report: Jon Leuer expected to return to Pistons by start of season

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Pistons big Jon Leuer underwent meniscus surgery, leaving plenty of doubt about his availability for next season.

Vince Ellis of the Detroit Free Press:

After losing Anthony Tolliver in free agency (to the Timberwolves), Detroit needs Leuer as a stretch big off the bench. Unless Henry Ellenson is ready for rotation minutes, which…

If Leuer isn’t quite ready for the start of the season, Stanley Johnson could play small-ball four, but that weakens wing depth.

The Pistons’ best hope is Leuer getting healthy on schedule.