According to Adrian Wojnarowski of Yahoo! Sports, Hornets guard Chris Paul has left Octagon marketing to join LRMR, the marketing company run by LeBron James and three of his childhood friends. The firm now has three clients; James, Timberwolves guard Jonny Flynn, and Paul.
Earlier today, there were reports that the Cavaliers have been attempting to trade for Flynn, and have also attempted to trade for Paul at multiple points during this off-season. Paul and James are close friends, and have both been working out in Akron, Ohio, over the course of this week.
Paul’s jump to LRMR could be seen as a harbinger of an 11th-hour miracle trade by the Cavaliers tonight, but the far, far, far, far more likely scenario is that the signing was timed to coincide with LeBron’s one-hour signing special, which is being run by LRMR. Just another strange piece of news on one of the strangest NBA days in recent memory.