Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Pacers’ Myles Turner fined $15,000 for flipping bird at Sixers fans

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Myles Turner had to know this was coming.

Frustrated after fouling Joel Embiid under the basket and being taken out of the game, the Pacers’ big man flipped off some Sixers fans as he walked to the bench.

Saturday the league announced Turner was fined $15,000 for “making an inappropriate gesture toward the spectator stands.” The league, understandably, is not a fan of its players flipping off fans.

That fine is pretty much the going rate for these kinds of incidences.

Embiid went on to score 40 Friday night in a dominant performance, but the Pacers won the game 113-101.

Why are Lakers saving their young core? Reportedly to chase Anthony Davis.

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Anthony Davis is the target at the top of the Lakers’ wish list.

He’s also at the top of the wish list for the Boston Celtics and about 27 other teams, too. But if Davis is put on the trade block — something that is not likely until this summer, New Orleans is working to keep him — the Lakers and Celtics will be at the front of the line.

Which is why, when reports that the Lakers would not include any of their young core in a trade for Trevor Ariza came out, it fit with the Lakers’ long-term thinking. Adrian Wojnarowski of ESPN discussed this on a special trade season preview broadcast Saturday morning (transcription via Real GM).

“Here’s the line [the Lakers] have to walk: they’re not going to give away picks and their top young players in some deal that makes them incrementally better this season because they have to save all those assets for Anthony Davis, a big trade this summer either pre or post free agency…

“The absolute dream scenario, people talk about (how) they can trade for Anthony Davis or sign a free agent. The dream scenario is they do both.”

The dream is to sign Kawhi Leonard or Kevin Durant and get Davis, and while that dream may be a long shot the only chance they have is if they still have their core players to throw in a package.

The larger point also is valid — the Lakers are not going to beat the Warriors come the playoffs this season (assuming the Warriors are healthy) and L.A. should keep its powder dry for bigger battles. And Davis will be the biggest of battles.

New Orleans wants to keep Davis, they are actively trying to be buyers at the trade deadline, not sellers. Sources have told me the Pelicans’ plan is to win as much as possible this season and show Davis they are serious, then come July 1 offer Davis a designated veteran contract extension worth $230 million (or a little more, depending upon the cap). It’s roughly $40 million more than any other team can offer guaranteed. If Davis and his agent Rich Paul — the same agent as LeBron James — turn down that contract then the Pelicans will be forced to consider a trade.

If we get to that point, then all bets are off and the Lakers are all in. Until then, the Lakers are wise just to be patient.

Despite fast start in Toronto, Kawhi Leonard reportedly still eyeing return to Los Angeles

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The Toronto Raptors are making their case to Kawhi Leonard this season — Toronto is 23-8, in first place in the East by 2.5 games, and look like a real threat to make the NBA Finals. Leonard, averaging 26.2 points and 8.2 rebounds a game, is a guy who has returned to the MVP conversation.

Still, the Raptors don’t know if he’s staying, or what he’s thinking, because Leonard doesn’t talk about it in a meaningful way.

“It’s been good so far,” Leonard told NBC Sports of the fit in Toronto. “Like I said, we’ve been winning, everyone’s playing well. Can’t complain.”

Nothing he’s done has slowed the speculation and buzz about what Leonard will do as a free agent next summer… which Leonard is working to ignore.

“I don’t buy into reading media, don’t have no social media, so just focus on what’s in front of me,” Leonard said before the Raptors faced the Clippers last week. “At that time it’s either my family or playing basketball.”

A lot of the speculation around the league has remained that Leonard is headed back to Los Angeles next summer, most likely with the Clippers. Here is what Adrian Wojnarowski of ESPN said on a special trade season preview broadcast Saturday morning (transcription via Real GM).

“They can’t change the geography. They can’t change the weather in Toronto. Those were always be things against them in this,” said Adrian Wojnarowski. “Home and L.A. has been the focus for Kawhi Leonard through all of this.”

“Just wear a jacket,” Leonard said about the weather. “We’re in a building. We’re not outside playing in the snow. And it’s good scenery.”

Clippers president Lawrence Frank and other Clippers executives have been a fixture at Raptors games this season, doing their part to recruit him early. They are going to make a strong play for him. So will the Lakers, although I have heard from multiple sources he’s not likely to play with LeBron and in that spotlight.

Nobody knows what Leonard will do next summer, or even what he’s thinking. Leonard doesn’t speak much, and when he does it’s in cautious cliches providing little if any insight. As long as that is the case, the speculation will continue.

Why didn’t Lakers trade for Trevor Ariza? Suns owner reportedly blocked it.

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There were eight teams (that we know of) having some level of contact with Phoenix about getting in on a Trevor Ariza trade. The Lakers were one and — as with all things Lakers — were the most talked about.

But the Lakers were never going to pull off that trade because the Suns’ owner, Robert Sarver, didn’t want it to happen, according to David Aldridge of The Athletic.

Sarver — a very hands-on owner when it comes to basketball decisions — is probably still stung by buying out Tyson Chandler and watching him go to the Lakers and dramatically helping their defense (the Lakers are allowing less than a point per possession when Chandler is on the court). And certainly spiting the Lakers will play well with the Suns’ fan base.

However, the best franchises put aside petty thinking and do what’s best for them. If the Lakers had made the best offer (and we don’t know if it was) then take it. If it makes the Lakers better this season, or even the next few seasons, so what? If you’re the Suns, you’re in a rebuilding process and should be focused on the long term.

That said, the Laker trade was always going to be complicated and hard to pull off, LeBron James wasn’t going to be able to call up Suns GM James Jones and make this one happen. The Lakers wanted to land Ariza but also wanted to send out Kentavious Caldwell-Pope, and KCP doesn’t fit with what the Suns wanted (a point guard and young players or draft assets). That means a third team was going to have to get involved, maybe Philadelphia, and possibly even a fourth. The Lakers were not going to trade any of their four core young players, making this trade even harder.

What the Suns got in the trade with Washington was what they wanted: A point guard (Austin Rivers, who is not all that good, as evidenced by his 7.1 PER this season, but is better than anyone the Suns have) and a young wing in Kelly Oubre who fits on the timeline of Devin Booker and the other young Suns. Phoenix did reasonably well in this trade.

Could they have done better? Doesn’t matter, if the owner is shooting down an idea then it’s dead. That’s his prerogative.