Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Former Lakers forward Michael Beasley signing in China

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Before the season, Michael Beasley said the Lakers “can be exactly where we want to be at the end of the year.”

I doubt he envisioned himself being in China.

But that’s where he’s headed after getting traded to and waived by the Clippers.

Adrian Wojnarowski of ESPN:

Beasley has played in China twice before and dominated. High-volume scorers like him translate well.

At 30, Beasley might be nearing the end of his NBA chances. He can still contribute a little, but the bar is higher for someone who brings headaches and silliness.

If he again plays well in China, he’ll probably get another chance with an NBA team next season. But that’s certainly not a lock.

Blake Griffin enjoying resurgence a year after trade to Pistons

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DETROIT (AP) — Blake Griffin doesn’t need to jump over any cars to be a hit in the Motor City.

A year after arriving in Detroit with his career at a crossroads, a more earthbound Griffin is doing all he can to shake the Pistons out of their decade-long malaise.

“He does a little bit of everything for us. Probably one of our better pick-and-roll players, passers, scorers, leader by example, just so many things,” Detroit coach Dwane Casey said. “His basketball intellect, for me, is one that’s been the most impressive of our players. I didn’t know that about Blake, because when you think about him, you think about the high-flying dunker and the muscular guy in the post, but there’s a lot more to that than just his dunking and athleticism.”

A month shy of his 30th birthday, there are fewer above-the-rim highlights but Griffin’s first full season with Detroit has been one of his best. He’s averaging a career-high 26.3 points per game while making strides as a perimeter shooter, and he earned his first All-Star selection since 2015.

Most importantly, he’s been able to stay healthy, and although the Pistons still have a losing record, they’re in the playoff race, largely because of Griffin.

“As a player, you always believe in yourself,” Griffin said. “I knew I had another level to go to, and being healthy was part of that. … But the beginning of the year, my goal isn’t to only make the All-Star team. It’s much more than that.”

In July 2017, Griffin agreed to a $171 million, five-year deal with the Clippers, the team that drafted him with the first overall pick in 2009. Less than a year later, he was abruptly traded – from glitzy Los Angeles to a Detroit franchise that hasn’t won a playoff game since 2008. It was a risky move for the Pistons, given Griffin’s high salary and the fact that he has only three seasons with more than 67 games played. They gave up a first-round draft pick in the trade, and when they missed the playoffs anyway, that was the end of Stan Van Gundy’s tenure as coach and president of basketball operations.

For Griffin, it was an inauspicious start to the Detroit portion of his career, and there’s been frustration this season as well. The Pistons are 26-30, tied for the final postseason spot in the Eastern Conference. Even if they do make the playoffs, they don’t look like a team ready to make a run.

But for Griffin individually, the season has been a significant step forward. The man who once pulled off a two-handed dunk while jumping over the front of a car is a bit less of an athletic sensation in Detroit, but the blue-collar elements of his game are still plenty effective. The 6-foot-10, 250-pound Griffin can muscle his way to the basket and draw fouls, and he gives the Pistons another tough rebounder alongside Andre Drummond. Griffin is also leading the team in assists.

“I think for me, my job is to make his game as easy as possible on the offensive end. When I get him open, he usually makes the right plays,” Drummond said. “It’s a nightmare for teams. You’ve got to really pick your poison, who you really want to get going, and it’s scary when we both get it going.”

Griffin has expanded his offensive repertoire to include the 3-point shot in recent years. He has already made a career-high 134 3s this season, shooting a credible 37 percent from long distance.

“It helps a lot, especially in today’s NBA, with everybody spacing the floor a little bit more, and playing with a guy like Dre, who’s so effective inside,” Griffin said. “To be able to give him a little bit more space is a good thing. I always see guys working to expand their range, and when you do, you see them add years to their career.”

When Griffin joined the Clippers, he added some legitimacy and excitement to what had been one of the league’s most downtrodden franchises. Now the Pistons are a team that could use some buzz. The results recently have been mixed: Griffin has been terrific, but the team as a whole has remained mediocre.

But Detroit won four of five heading into the All-Star break, and if the Pistons do make the playoffs, they’ll have Griffin to thank.

“He’s thinking the game. He’s a couple steps ahead,” Casey said. “I’ve had a lot of great forwards, power forwards, and he’s right up there with the best, whether it’s Dirk (Nowitzki), (Kevin) Garnett, Detlef Schrempf – just a lot of great players that I’ve been around. He’s right in that category.”

 

Hawks GM: “If we stayed at 3, we would have taken Luka (Doncic)”

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It was the Draft day trade that shook the NBA last June.

In a deal made agreed to before the picks were made, the Atlanta Hawks traded Luka Doncic, taken No. 3, to Dallas for Trae Young (taken fifth), and the Hawks got the Mavericks 2019 first-round pick (top five protected). It forever linked Doncic and Young in the minds of fans (fair or not).

Doncic has gone on to become a historically good rookie — averaging 20.7 points and 7.2 rebounds per game, he is the Mavs best player, is the runaway Rookie of the Year, and is already a star (who fans almost voted into the All-Star Game) — which has led to a lot of criticism for Atlanta in some quarters for not keeping the pick and Doncic. That despite the fact Young has played well after a slow start (20 points per game with 35.9 percent shooting from three in his last 20 games) and the Hawks got another pick in the deal.

On the Woj Pod with Adrian Wojnarowski of ESPN, Hawks GM Travis Schlenk said that the team would have drafted Doncic if they kept the pick (hat tip Real GM).

“Not a lot of people know this…if we stayed at 3, we would have taken Luka. We had worked with his agent, he did a physical with us that morning in New York…but then Dallas came in an hour or so before the draft. I told them all along that it would take another lottery pick for us to slide back, and that’s when the conversations got started.”

Interestingly, Schlenk added that the team’s analytics department, projecting into next season, played a big role in the deal getting done.

“Our analytics staff was predicting Dallas to finish 8th this year,” added Schlenk.

As of right now (and before the lottery shakes things up), the Mavericks are projected to pick ninth. If that remains, Dallas has a 20.2 percent chance to jump into the top four with the new lottery odds. Otherwise, the pick will go to Atlanta.

Despite Doncic’s play, it’s too early to fully judge the trade. How good will Young become? How high is Doncic’s ceiling? What happens with the future first-round pick, and who will the Hawks get with it?

For a rebuilding team like the Hawks, a second lottery pick to move back a couple of spots can make sense — so long as the guy your trading doesn’t become a superstar. Doncic may become that. Atlanta was higher on Young than many teams, and he has rewarded that faith of late, but how good will he ultimately be? It’s not quite a Sam Bowie pick, but some fans may ultimately see it that way if Doncic’s star continues to rise. However, as Schlenk explained, there were logical reasons to make the trade.

One last look back: Best dunks of All-Star Weekend (VIDEO)

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Defense? That’s one thing that rarely makes an appearance All-Star weekend.

Combine that with the game’s best athletes and what you get are three days of insane dunks.

The NBA put this together, the best dunks of All-Star weekend in Charlotte. Enjoy.