Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Scout on Rodney Hood: ‘Cleveland can get him for a song and dance at this point’

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Rodney Hood is the best free agent still available.

Hood’s problem is he’s a restricted free agent, meaning the Cavaliers can match any offer for him. No team was interested enough in his skills — after last season when the Jazz traded him away to Cleveland and he struggled to get off the Cavs’ bench — to come in over the top with an offer the Cavs wouldn’t match, so teams never tied up their money with an offer. He still has no contract in front of him to sign.

Bleacher Report’s Greg Swartz, talking to a scout, asked about the Cavaliers (the scout agrees with those of us in the “why didn’t they just start the rebuild now?” camp) and Hood in particular.

“Cleveland can get him for a song and dance at this point. I don’t think anyone else wants him, which is surprising because I really liked him in Utah. Utah just let him fly. I was impressed with how he came back in the Finals as an ‘I’ll show you’ game.

“I always liked him. He’ll be good in Cleveland because Cleveland’s going to be bad, and they’ll need his scoring. Who else are they going to go to? He’ll get quality minutes on that roster. How could he not? I’m not sure how tough he is, though. He can put up big scoring numbers on a bad team.”

It’s incredible how far Hood’s stock fell in one season. Heading into last season he expected to be the go-to scorer of the Utah Jazz (Donovan Mitchell became that guy). By the end of the season he barely got off the bench in Cleveland (and in one case would not get off the bench), although once put into the Finals he showed by Tyronn Lue should have gone to him earlier.

Hood’s options at this point are to play for the $3.4 million qualifying offer and become a free agent next summer, or work out a deal with the Cavaliers for a couple of seasons at a number he likes.

 

Baron Davis vs. Glen ‘Big Baby’ Davis in Big3 championship showdown next Friday

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The Big3 finals are set — and there are a lot of names NBA fans will know.

On one side is Cuttino Mobley, Corey Maggette, Glen “Big Baby” Davis, and Chris “The Birdman” Andersen of top-ranked Power. They are coached by former NBA assistant coach and Hall of Famer Nancy Lieberman — and they had to sweat out their semi-finals win.

On the other side are DerMarr Johnson, Baron Davis, Drew Gooden, and Andre Emmett of 3’s Company, the three seed, who are coached by Lakers’ legend and NBA/WNBA coach Michael Cooper. Emmett got them to the finals.

Power and 3’s Company will face off to decide the Big3 title next Friday night in Brooklyn (live on Fox at 8 p.m. Eastern). The semi-finals drew a record crowd in Dallas, and the league has seen its ratings climb on its regular live Friday night slot (they drew 1.47 million viewers this past Friday, roughly the same as an NBA regular season game). All of that has to make Ice Cube happy.

It will be an interesting matchup. Power has been the team to beat all season, with a balanced scoring attack led by Maggette, who has the second most points in the league (behind the legendary Ricky Davis, a player beloved by NBA Twitter, with good reason). In the clutch though Power has looked to Big Baby and his power game inside.

However, Emmett — the former Texas Tech standout from when Bobby Knight coached the team, who was a second-round NBA draft pick and has spent most of his career overseas — may well be the MVP of the league. He is capable of taking over the one-game Finals and making the upset a reality.

North Dakota Standing Rock tribe to honor Celtics’ Kyrie Irving

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It’s not something known by a lot of fans, but Celtics’ star Kyrie Irving has Native American roots. His mother (who has passed away), and Irving’s grandparents and on back on her side, were members of the North Dakota Standing Rock tribe, part of the Sioux nation.

Irving has a Standing Rock tribal image tattooed on his neck and even in social media messages about something else he has included #StandingRockSiouxTribe.

The hardest thing to do sometimes is accept the uncontrollable things life throws at you. You try consistently to learn, grow, and prepare everyday to equip your mind, body, and spirit with tools to deal with some of those things, but I feel when those moments arise they all give you a sense of unfulfillment, simply because it puts some of your professional journey and goals on a brief hold. It's simply a test of your perseverance and Will, to be present, even in the wake of what's going on. In this case, finding out I have an infection in my knee is definitely a moment that I now accept and move past without holding on to the all the what ifs, proving the nay-Sayers completely f***ing wrong, and accomplishing the goals I've set out for the team and myself. This season was only a snapshot of what's to come from me. Trust Me. "The journey back to the top of Mt. Everest continues." #StandingRockSiouxTribe Let's go Celtics!! Celtics fans, I look forward to hearing how loud it gets in the TD Garden during the playoffs and experiencing how intense the environment gets. Thank you all!

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Next week, Irving will head to North Dakota to be honored by them and take part in a community event.

Many people know Standing Rock as the tribe that stood up to and protested the Dakota Access Pipeline project, which ran an oil pipeline through their lands. Irving Tweeted support for them at the time.

Good for Irving. More and more NBA players seem to be honoring their heritage, their families. Irving’s takes a little different path than most, but he stands up strong for it.

Adam Silver chooses not to push forward with case of man who threatened him

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People in position’s of power receive threats on their lives at times, it’s an unfortunate fact of society. NBA Commissioner Adam Silver is one of those people.

Back in May, Silver got one of those threats from 27-year-old David Pyant, who sent email to Silver accusing the Commissioner of blocking his path to the NBA and writing, “If you don’t let me play, I’m going to come up there and kill you with my f****** gun.” The NBA turned the email over to authorities, who arrested Pyant and charged him with aggravated harassment.

That, however, is as far as the case is going according to TMZ.

But, Pyant won’t be serving any time for the threat, ’cause TMZ Sports has learned Silver simply did not want to move forward with the case … and the charges were dropped. It’s a HUGE break for the guy … he was facing up to a year in jail.

Silver just likely wanted to move on from this. Understandably.

As for Pyant, hopefully he is getting the help he needs. And I don’t mean on his jumper.