Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

As front office looks toward free agency, starless Clippers winning now

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CHARLOTTE – The Clippers have no All-Stars here.

Not Danilo Gallinari. Not Montrezl Harrell. Not even Tobias Harris, who spent most of the season with L.A. before getting traded to the 76ers.

Heck, nobody who has played for the Clippers this season – including Gallinari, Harris and Lou Williams – has ever made an All-Star team.

No Clippers are participating in All-Star Saturday Night events, either. Their only representative here is rookie Shai Gilgeous-Alexander in the Rising Stars Challenge.

Yet, the Clippers are an impressive 32-27.

“When you just have a bunch of guys that are selfless and just want to play for each other and just want to ultimately win,” Gilgeous-Alexander said, “things like that happen.”

The Clippers are on pace for one of the best-ever records for a team with no past or present All-Stars. Here all the all-time leaders (counting only seasons with an All-Star game):

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The Clippers’ success is particularly surprising because this was supposed to be a transitional year for them.

They moved on historically quickly from the Chris PaulBlake Griffin-DeAndre Joran Lob City era. Everyone from the Clippers’ 2012-17 teams was gone before the season even began. Since the early 1950s, only these Clippers, the 1996 Mavericks and 2003 and 2004 Hawks completely turned over their rosters within two seasons.

The Clippers have made no secret of their interest in Kawhi Leonard. They’re also reportedly pursuing Kevin Durant. Jimmy Butler could be in the mix.

“The front office and coaches and teammates are all competitive guys and want to be good for a long time,” Gilgeous-Alexander said. “That’s the ultimate goal.”

Here’s the rub: Many of Gilgeous-Alexander’s teammates might not be around for that ultimate goal.

To open a projected $57 million in cap space this summer,* the Clippers had to stock their roster with expiring contracts.

*Based on the Clippers renouncing all their free agents and not having a first-round pick. L.A. owes the Celtics a lottery-protected first-rounder.

Beverley will be a free agent this summer. So will Harris and likely Avery Bradley, who got dealt to the Grizzlies shortly before the trade deadline and has just $2 million of his $12.96 million salary next season guaranteed. So will Marcin Gortat, who got waived around the trade deadline.

Yet, these players put aside personal agendas to help a franchise that’s transparently looking past them. It’s a tribute to the players. It’s a tribute to Clippers coach Doc Rivers, too. This team has played hard and shown great camaraderie.

It won’t get easier even after moving Harris, L.A.’s top player this season who’s entering free agency. Ivica Zubac, JaMychal Green, Garrett Temple and Wilson Chandler – acquired before the trade deadline – also have expiring contracts.

Don’t assume the Clippers will fall off now. They added solid vets who could fit this culture.

The Clippers’ identity – starless, transient – remains intact. The winning could, too.

It’s not that the Clippers got snubbed. I thought none deserved to be an All-Star.

That’s the beauty of this team.

Pelicans reportedly fire GM Dell Demps

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Dell Demps has been on the hot seat for a few years now, just scraping by while making short-term moves that appeared more about keeping his job and winning games now over planning for long-term success around Anthony Davis.

This season that all seemed to catch up with him — Davis demanded a trade and the Pelicans are well out of the playoff chase in the West.

That has cost Demps his job after nine seasons, reports Adrian Wojnarowski of ESPN.

Frustration with Davis leaving the building is more the last straw that cost Demps his job rather than the sole firable offense. Demps has been on thin ice for a while, what happened Thursday was just enough for New Orleans to pull the trigger now rather than wait until after the season. But the sense around the league is this was coming no matter what.

If Demps had traded Davis to the Lakers at the deadline he would have been fired anyway. Also, sources have told me that it wasn’t Demps’ call, that ownership and upper management (the people above Demps) did not want the Laker trade and he couldn’t have pulled the trigger on the deal even if he wanted to. Ownership and upper management didn’t want to feel “bullied” into a deal.

It was thought by many around the league that there would be a housecleaning in New Orleans after the season and that the new GM, whoever he or she is, would be the one making the call on the trade and the direction the team takes next. The question is, will coach Alvin Gentry be out, too?

Expect the Pelicans to move reasonably quickly on finding a replacement, whether it is internal or external. They want someone in place to have a strategy for the team heading into the draft, a strategy that includes what to do about a Davis trade.

Anthony Davis reportedly plans to play in All-Star Game after shoulder injury

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Fortunately, the injury was “nothing too bad,” just a bruised shoulder that Anthony Davis suffered Thursday night against the Thunder. He didn’t play the second half of the game, but he did fly to Charlotte afterward, home of the All-Star Game this year.

Will Davis play in Sunday’s showcase game? Probably, reports Chris Haynes of Yahoo Sports.

Expect him to play. Minutes are limited for everyone in the All-Star Game anyway, and one request to coach Mike Malone will see Davis with even fewer minutes (10? Less than that?).

Davis injured his shoulder on the final play of the first half in the Thursday night’s game against the Thunder. Davis contested a Nerlens Noel shot and in fouling the Thunder big banged up his shoulder.

Davis didn’t play the second half, leaving the building with agent Rich Paul to get an MRI.

Kemba Walker says Michael Jordan trash-talked him during draft workout (VIDEO)

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Kemba Walker has been with the Charlotte Hornets for eight years now, and he’s an institution. He might just be the best player the Hornets have ever had, and now he’s headed to the All-Star Game as the hometown hero this weekend.

Walker has had to deal with quite a few coaches, a changing rotation of players around him, and one of the most personally-demanding owners in NBA history in Michael Jordan.

To that end, Walker told Sports Illustrated’s Chris Mannix that the first time he met Jordan was during his draft workout. True to form, Jordan trash-talked Walker despite his apparent desire to draft him.

Via Twitter:

The legend of MJ knows no bounds.