Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Watch Kawhi Leonard dunk all over Giannis Antetokounmpo

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Kawhi Leonard and the Toronto Raptors took Game 4 against Giannis Antetokounmpo and the Milwaukee Bucks on Tuesday, 120-102.

Things started off okay for Milwaukee but started to peter off as the hometown Toronto crowd got behind their Raptors. The bench continued to show up for Leonard’s squad, and it was Kyle Lowry dueling it out with Antetokounmpo in the first quarter.

Leonard scored 19 points to go with seven rebounds and four steals, and perhaps his most impressive play of the night came early in the third quarter. Running a little two-man game with Marc Gasol, Leonard cut to the basket and wound up dunking all over the Milwaukee star.

Via Twitter:

Leonard appeared to hobble a little bit after his dunk, but he should be ready to go for Game 5 on a Thursday night. Meanwhile, the series heads back to Wisconsin all tied up at 2-2.

The victor of this series will get to take on the Golden State Warriors in the 2019 NBA Finals.

Andre Iguodala says Stephen Curry is the second-best PG ever

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The Golden State Warriors are moving on to the NBA Finals yet again, thanks in large part to the efforts of Stephen Curry. Golden State’s point guard is now heading to his fifth-straight finals, and without Kevin Durant he was a big reason why the Warriors were able to beat the Portland Trail Blazers in just four games.

Of course there is a real worry that Durant won’t be able to play in the NBA Finals, either partially or fully, thanks to a calf injury. If that’s the case, and the Warriors can take home another championship trophy, it could mean great things for Curry’s legacy.

Curry is currently chasing Magic Johnson as the best point guard ever in the eyes of many folks. What might help solidify Curry’s place in history would be an NBA Finals MVP, which he would likely wind up with if Durant is unable to impact the Finals the way he has.

At least for Andre Iguodala, Curry is already the second best point guard of all-time.

Via The Athletic:

“I think he’s the second best ever,” Iguodala said. “I always thought that about him. I knew but other people didn’t know. So I wasn’t surprised when he took over that series. But I always gave Tony Allen credit. Playing against him made you understand the grind of how hard it is to win. It’s supposed to be hard. You’re supposed to have to find another way. It’s supposed to be uncomfortable. He just embraced that. Just ingrained that into his system and it’s been there ever since.”

The real question is what Curry’s legacy will be after these Finals, particularly if they win without Durant. Some people aren’t keen to compare eras, and might never move off of Johnson for that spot. It seems reasonable to say that Curry is already the best shooter of all-time, but June could elevate him even further.

Raptors’ halfcourt defense, big games from Gasol, Lowry evens series with Bucks

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Slow your roll on “these Bucks can challenge Warriors” takes…

They are going to have to get out of the East, first. And that is proving to be more difficult than it looked after two games.

Back home in Toronto, the Raptors slowed the game’s pace down and used an impressive halfcourt defense — the Bucks scored less than a point per possession — to control this game. Giannis Antetokounmpo had 25 points and 10 rebounds, while Khris Middleton had 30 points, but outside those two the Bucks shot 35.4 percent and had just 13 fast break points. It all kept the Bucks offense relatively in check.

Relatively is good enough when everyone is hitting their shots.

Kawhi Leonard had a quiet 19 points, although he did have the dunk of the playoffs all over Antetokounmpo.

Leonard didn’t have to carry the team because everyone in white seemed to be knocking down their shots. Kyle Lowry had 25 points on 11 shots, Marc Gasol had 17 (and his aggressive offense the last two games has stressed the Bucks defense), Nick Powell had 18, Serge Ibaka 17 points and 13 rebounds, and Fred VanVleet had 13 points on six shots. The Raptors bench scored 48 points.

All that led to a 120-102 Raptors win that wasn’t even that close.

The series is now tied 2-2 and heads back to Milwaukee where the best-of-three left starts.

The Raptors continue to defend well in the halfcourt, with the Bucks coring less than a point per possession (0.93) this game. In three of the four games, the Bucks have scored less than a point per possession in the halfcourt, but that only really matters if they can keep Milwaukee out of transition. The Raptors did that at home.

Milwaukee and Mike Budenholzer have leaned on Nikola Mirotic more in recent games, and the Raptors are now attacking him when they have the ball.

Combine that with an aggressive Gasol — he has started taking the shots from three that he hesitated on in the first two games — and his 3-of-6 from deep has become a big problem for Toronto.

Toronto had this in hand much of the second half, so much so that Drake was helping Nick Nurse relax on the sidelines.

The Bucks will also need their other players — Eric Bledsoe, who had 5 points on 7 shots, and Brook Lopez, who had 8 points — to step up in the final games.

The Raptors have found a formula that works, it’s on the Bucks now to adjust.

Kyle Korver says the copier Nets bought with cash from his trade is broken

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Kyle Korver was taken by the New Jersey Nets with the 51st pick in the 2003 NBA Draft. He was traded on draft day by the Nets to the Philadelphia 76ers for cash considerations. The Nets famously — or infamously — used the cash from that trade to purchase an office copier.

More than a decade and a half later, Korver is still playing in the NBA at age 38. And now, thanks to Korver giving the commencement speech at his alma mater Creighton, we have an update on the status of that copier.

Via Twitter:

Kyle Korver does not have a depreciation expense method. He is timeless.