Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Chris Paul injures right hamstring, status unclear for Game 6 vs. Warriors

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Houston Rockets guard Chris Paul played the part of the hero for the home team on Thursday night as Houston beat the Golden State Warriors in Game 5 of the Western Conference Finals to take a 3-2 series lead.

Now, the question is whether Paul will be able to play in Game 6 on Saturday night.

After a game in which the Rockets were not particularly offensively impressive, Paul came up with some clutch baskets despite struggling overall. Paul got the better of the Golden State defense several times from beyond the arc, including one instance in which he gave a shoulder shimmy to Stephen Curry, allowing the Warriors guard a dose of his own medicine.

But Paul appeared to injure his right hamstring on a play with 51 seconds to go in fourth quarter as he was shooting a floater in the lane. After his shot, Paul remained on the ground and down at the Houston end of the floor as possession changed sides. Paul left the game some 30 seconds later, and was unable to finish the game.

The Rockets point guard had already been battling a right foot injury and had to get lots of treatment just to be able to play in Game 5. It’s not entirely surprising that Paul injured himself on his right side. A weakened link in the kinetic chain tends to force other muscles and joints to compensate for injured areas. When overused or improperly used, the chance for a new injury in another part of the kinetic chain — say, up the leg and into the hamstring — is entirely possible.

That seems like what happened to Paul on Thursday night, but we will have to wait for official word from the team before we know whether he will be playing on Saturday. Hamstring issues can the nagging and despite lots of treatment there is also the swelling that will occur when Paul has to fly to Oakland.

As expected, Chris Paul said he will be good to go (players are the worst at providing a timeline for their injuries).

Houston coach Mike D’Antoni says that Paul will be evaluated tomorrow and will be continuing to get treatment but he is not worried about someone being able to fill Paul’s shoes. That’s certainly the right thing to say for D’Antoni but we know how Game 6 might go if CP3 is unable to play.

Chris Paul plays the hero as Warriors devolve to iso ball in Game 5 loss

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I personally thought a Western Conference Finals game couldn’t get any uglier after I watched Game 4 between the Golden State Warriors and Houston Rockets.

Boy, was I wrong.

Thursday night’s Game 5 matchup between the Rockets and the Warriors two teams produced three heinous quarters of NBA playoff basketball, made even more unbearable by the fact that we know how good these two teams can be when they’re really humming.

Much as it was in Game 4 it was Houston’s defense that was on display, ironically forcing the Warriors to play much in the way the Rockets do when they lose. Golden State battled the shot clock with isolation ball much of the game, with Kevin Durant getting the ball at the top of the arc as some of the league’s top players — including a two-time MVP in Stephen Curry — widened the floor in a 1-4 flat set for the 7-foot wing.

To their credit, both Curry and Durant were in good shooting form through the first half but as the periods ground on they started to slow. Draymond Green was Draymond-y, scoring 12 points while grabbing a game-high 15 rebounds with four assists. Statistically, it’s hard to understand how the Warriors lost. Golden State shot better from the field, from the arc, and from the charity stripe. But their scoring was concentrated and their offense predictable at just the wrong moments.

Houston’s attack was nothing to shake a stick at, either. James Harden‘s scored just 19 points on 5-of-21 shooting, and as a unit the Rockets doled out 12 assists. Incessant switching and a tendency to hound the ball on defense allowed Houston to force a whopping 18 turnovers from Golden State. It was the most important statistic of the game for the Rockets, who scored 18 points on those turnovers despite being outpaced in 3-point shooting, points in the paint, and in fastbreak buckets.

Then, the fourth quarter happened. Everything changed, and as we are wont to do, the game felt much cleaner. Both teams had their energy up, they traded baskets, and the lead went back-and-forth.

Enter Chris Paul.

Houston’s point guard was the savior, scoring 20 points on a piddly 6-of-19 shooting performance. But Paul’s box score did not tell the tale of his impact on the game. Several times with the shot clock winding down, Paul came up with big beyond-the-arc buckets, at one point hitting one over Curry, giving him back a shoulder shimmy much the way the Warriors point guard did in Game 4.

Paul’s leadership pushed Houston forward, but his commitment during Game 5 might get overlooked after the Rockets point guard was forced to check out of the game after a play with 51 seconds remaining. On a floater in the lane, Paul appeared to hurt his right hamstring. Unable to play, Paul had to watch the final minute from the Houston bench, and his availability for Game 6 is currently up in the air.

It was ugly and it was gritty, but the Rockets beat Golden State on Thursday night, 98-94, to take Game 5 and a 3-2 series win as the Western Conference Finals heads back to Oakland.

Now, we look toward Game 6 in California on Saturday, May 26 at 6:00 PM PST.

Eric Gordon buckets, Draymond Green turnover seals game for Rockets

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For the second game in a row, the Houston Rockets were clutch in the fourth quarter and the defending champion Warriors clanked and fumbled their way to a loss.

Houston won Game 3 98-94 because down the stretch Eric Gordon made plays (and free throws) and Draymond Green fumbled away the Warriors chance.

It started with the Rockets up one with less than two minutes to go, when Eric Gordon — who led the Rockets with 24 points — drained a three that gave Houston some breathing room.

Six seconds later, Draymond Green answered with a three to keep it a one-point game.

With 10 seconds left in the game, a Trevor Ariza free throw made it a two-point game, giving the Warriors a chance to come down and tie or win. Then Green did this.

Gordon was fouled, hit two free throws, and it was ballgame.

The Rockets are now up 3-2 in the series and are one win away from the Finals.

Draymond Green thought Warriors might trade him after fight with Steve Kerr

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Draymond Green is the backbone of the Golden State Warriors, not just because he was the 2016-17 NBA Defensive Player of the Year. Green sort of does it all, including passing, scoring, rebounding, and myriad other scrap work that doesn’t show up on regular box scores.

But there was some doubt in Green’s mind in 2016 that he would stay with the team. Green was involved in an argument during a game against the Oklahoma City Thunder, and after things settled down the Warriors big man was concerned the team might trade him.

The thought of doing so is sort of ridiculous, but apparently that was something that flashed into Green’s mind given the tenseness of the situation between he and Kerr.

Via Bleacher Report:

But Green’s mood was still foul, and he left the arena that day believing his days as a Warrior were numbered. He feared the relationship had been fractured, that the Warriors would choose Kerr over him. That he’d be traded.

“One hundred percent,” Green tells B/R. “Especially with the success that he was having as a coach. Like, you just don’t get rid of that.”

The thing that makes Golden State great isn’t just the players, or the system, or Kerr. It’s the human resources management aspect of their organization that allows them to compete on the court in the way they do.

It’s not crazy to think that a player could be shipped out of town thanks to a disagreement with a coach, although the leverage players have these days likely has put a stop to that realistically happening. But that Kerr, Green, and management were able to get things back under control that season was to the benefit of everyone involved.