Like it or not, LeBron James' 'Decision' is all part of the plan, and it's working

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James_numberone.pngWhen word broke that LeBron James would be announcing his decision regarding the biggest free agency signing in NBA history in a one-hour special on ESPN, the criticism exploded the internet like Brazil going down in flames did to Twitter.

Everyone and their mother wants to point out LeBron’s ego, his unfathomable self-concept bent out of control. The word “ridiculous” has been used about a zillion times along with other nastier words. James is construed as being overly self-important by the same people who have posted thousands of stories over the last week about him. Believe me. I’m one of them.

And I’m here to tell you that James’ decision surely strikes of arrogance. And it strikes of super-ego and not in the Freudian sense. It reeks of a media culture gone overboard, having lost any sense of perspective or rationale, and it cries out a desperate need for attention from one of the most powerful men in sports.

I’m also here to tell you it’s genius. And that it’s exactly what LeBron James should do.

Recognize that the people who are saying they won’t watch this debacle, who are filled with outrage over James’ little dog and pony show? James doesn’t need them. Doesn’t care about them. They’re going to follow what he does anyway. He’s already got them. These are sports fans and media who are dialed into the NBA. They know enough about James to dislike the way he chews his nails on the sideline or his mannerisms in interviews.

You know how they know those things to dislike them? They watch him. All the time. They’re immersed in sports media. And so those people have nothing James is trying to reach. They are not his target with this. If they were, he’d simply release a statement or leak it to the most convenient reporter, many of whom are currently criticizing him but would beat their own mother with a roll of quarters in a sock to get word of what jersey James is rocking next season.

He’s got no use for us, because he already has us.

But you know what he does have use for? Everybody else.

James has often had the term “global icon” tied back to his business goals and branding image. It’s a strong term and one that has a lot tied to it. It’s difficult for a sports entity to reach that kind of level, especially in a day and age where things live and die in a matter of months (the Jonas Brothers were a really big deal two years ago; cower in fear Justin Bieber). Athletes have an even more difficult row to hoe. Most of the brand expansion opportunities are controlled by their team, by their league, by the networks that air the games they play in. They don’t have that much power on their own. But James and his team have recognized this moment and are using it as a launchpad that will directly put them on another level with the people that matter most. Casual sports fans.

Thursday night, in the middle of the NBA offseason when nothing is really going on in the actual sport, 90% of all sports bar televisions will be turned on LeBron James. In Kansas City, Missouri, a local bar called Lew’s is having a “LeBron James Watch Party.”

There is no NBA team in Kansas City. Nor in St. Louis, or anywhere close to nearby until you hit Oklahoma City.

That’s how much impact James’ event is having.

Try and imagine tomorrow night, as all across America, all across the world televisions are flipped to ‘LeBron James Presents: The LeBron James Show! Starring: LeBron James!” People who don’t even normally watch the NBA, who didn’t catch a lick of the Eastern Conference Semifinals will be seeing his face everywhere. Everyone will be betting on where he goes, talking about his personality, even discussing how ridiculous the event is, even as they keep watching. Boyfriends, girlfriends, friends, spouses, brothers, sisters, business associates of people that want to watch will all get caught up in it, even for the hour. He’s the most famous person in America tomorrow night. Think about that.

You know who doesn’t care if something is a complete circus? The ringmaster. Because he’s counting your hard-earned bills after you’re done staring at the Bearded Lady.

The show is being sponsored by Vitamin Water, McDonalds, and Nike. That’s the kind of push he’s getting. Yes, those are all James sponsors. But you don’t think Burger King, Red Bull, or Reebok wouldn’t have jumped through fire to get spots? He’s donating the proceeds to charity, which means that when it plays to the casual fan, it softens the blow. Sure, bloggers and pundits and NBA die-hards will retch at the spectacle, but the middle-class father of two, sitting at home flipping channels and watching after he heard a guy from work talk about it? It plays well with him.

And that’s what James is shooting for. It makes him more than just a basketball player. What he does matters. So much, that you and all your friends remember where you were when he announced who he was signing with. It’s too much. Of course it’s too much. You have to be too much in order to get penetration in the biggest niche market of all: everyone else.

You can be disgusted by it, you’re well within reason to. But also bear in mind that James’ pursuit is something more than what just being a great basketball player can do for him. He wants to have a business empire that extends beyond the fans that buy his jerseys and cheer for him at games. He wants a place in the cultural and business atmosphere that is rarefied and extremely difficult to reach. It takes an inordinate amount of planning, expense, and effort to execute.

Thursday night, Lebron James can put himself on the map in a way few athletes, few people, ever have. The world stops for him tomorrow night.  We can turn our cheek or up our nose or whatever we’d like but this isn’t about a handful of people, it’s about the world.

And right now, King James has it in the palm of his hand.

Report: Knicks will roll over cap space if they don’t sign Kevin Durant, Kyrie Irving, Kawhi Leonard

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The Knicks are chasing Kevin Durant and Kyrie Irving. New York will reportedly get a meeting with Kawhi Leonard.

But Irving appears headed to the Nets, and Durant might follow. Leonard appears to favor the Raptors in a two-team race with the Clippers.

Stefan Bondy of the New York Daily News:

New York still believes it’s in the hunt for Kawhi Leonard, Irving and Durant. But, according to a source, the Knicks will punt their $70 million-plus in cap space if they can’t land one of those Tier A free agents.

This plan would require patience Knicks owner James Dolan has rarely shown. The Knicks have missed the playoffs six straight years. Twice during that span – including last season – they posted their worst record in franchise history (17-65). Dolan publicly proclaimed confidence New York would sign major free agents this summer.

He’d really allow the Knicks to delay winning even further?

New York is positioned to wait until 2020 free agency (though Joakim Noah‘s cap hit will remain on the books after an avoidable error). R.J. Barrett and Kevin Knox will still be on relatively cheap rookie-scale contracts. As a second-round pick, Mitchell Robinson is even lower-paid. If they sign players to only one-year contracts this offseason, the Knicks will once again have massive cap room.

But good players generally want multi-year deals. So, New York would be choosing among a far more limited pool of free agents. Another gloomy season would likely await.

And then the 2020 free-agent class looks weak. Especially with Anthony Davis already on the Lakers, there probably won’t be an attainable superstar for the Knicks. There might not even be an attainable star.

Then what? Sacrifice the 2020-21 season to gear up for 2021 free agency? Maybe Barrett, Knox and Robinson develop and send New York on a different track, but that’s far from assured.

The genius of this plan is it allows Knicks president Steve Mills and general manager Scott Perry to keep their jobs while the team continues to stink. There would be no expectations of winning anytime soon – as long as Dolan abides.

Report: Kyrie Irving doesn’t like living in Boston

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Has Kyrie Irving been in contact with the Boston Celtics about his free agency? We have reports that say that Irving has “ghosted” the Celtics… and of course we have counter reports that say just the opposite.

It’s hard to believe anything that swirls around Irving, one of the more enigmatic and tiring personalities in the NBA. At the very least, Irving has appeared to send signals that he is looking to sign with the Brooklyn Nets. Chief among them being that Irving recently fired his longtime representation and signed with Roc Nation, which has a close partnership with the Brooklyn front office.

Boston has had a hard time getting free agents to come to play for the franchise, and that’s before they had a standing beef with Klutch Sports. According to ESPN’s Jackie MacMullan, one of our Irving’s problems with the Celtics was that he simply didn’t like living in Boston.

Via ESPN:

“Kyrie Irving didn’t like Boston. I’ve been told this by many people. He didn’t like living in Boston — he just didn’t. By the end he had issues with Brad, by the end he had issues with Danny… by the end he had issues with pretty much all of us.”

We have heard rumors that things started to go wrong in the Celtics locker room when coach Brad Stevens seemed to openly favor injured star Gordon Hayward a bit too heavily (Hayward played for Stevens at Butler in college).

Meanwhile, Danny Ainge has the propensity to rub folks the wrong way. He makes whatever decision he thinks is the best from a basketball perspective, relationships be damned. We learned that with the Isaiah Thomas trade.

At this juncture it seems unlikely that Irving will return to the Celtics. Meanwhile, we will probably continue to get stories like this out of Boston.

Chris Paul: “I never asked for a trade” and says he’s happy to be in Houston

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With Golden State laid low by injuries (and maybe a defection), Houston should be the team stepping to the front of the line saying “it’s our turn” in the West.

Instead, the Rockets two stars — James Harden and Chris Paul — are feuding, ownership is turning coach Mike D’Antoni into a lame duck, and everyone without a fantastic beard hears their name in trade rumors.

The Harden/Paul feud is real, but Paul tried to downplay it at a charity event in Los Angeles over the weekend, denying a trade request and saying he was happy to be in Houston, as reported by Jonathan Feigen of the Houston Chronicle.

“I never asked for a trade,” Paul said. “I never demanded a trade.”

“I’ll be in Houston,” Paul said. “I’m happy about that. I’m very happy about that. I’m good.”

The report goes on to note Paul was asked if he had to work things out with Harden and he kind of danced around that question but said the issues were around a season-ending loss. Certainly, two straight years of being bounced by the Warriors has the Rockets frustrated. However, there is also a style issue: Harden dominates the ball and likes to work in isolation, Chris Paul can’t be as efficient that way anymore and prefers a more fluid offense (and more pick-and-roll for him). Coach D’Antoni gives a lot of leeway to Harden.

Harden and Paul need to work their issues out because Paul is nearly untradable (unless the Rockets want to throw in a sweetener with a pick or young player). Paul still has value on the court — a master floor general he averaged 15.6 points and 8.2 assists per game last season — but he is 34-years-old, lost a step last season, has an injury history (he played 58 games last season), and is owed $124 million fully guaranteed over the next three seasons. There simply are not teams interested in trading for Paul.

Houston could head into next season the favorites in the West. Part of that depends on how things shake out in free agency (does Kawhi Leonard come West, for example), but a lot of it is just the Rockets getting their act together. I expect Paul and Harden to figure things out, at least well enough to make it work. Mostly because they don’t have a choice. Paul isn’t going anywhere, whether he asked to leave or not.

 

Zion Williamson on Pelicans: ‘I’m ready to stay here’ (VIDEO)

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Zion Williamson is finally, officially a New Orleans Pelican. David Griffin and the Pelicans front office selected Williamson No. 1 overall in the 2019 NBA Draft on Thursday.

Now, we just have to wait for the Anthony Davis trade to be official and we can put this whole thing behind us.

Meanwhile, Williamson has been celebrating. According to TMZ, he had a big pizza party with his friends after the draft in New York. Williamson has since reported to the team in Louisiana, where he’s already saying all the right things to the media.

Speaking during a team event, Williamson said that something just hit him and that it was a gut feeling that he was glad to be in New Orleans.

“This is my home,” said Williamson. “I’m ready to stay here.”

Via Twitter:

Williamson could also be seen getting recommendations for the excellent cuisine in the Bayou.

As No. 1 overall picks and future franchise cornerstones go, Williamson already seems to have the temperament of a guy who’s willing to take over from the last one in Davis.