LeBron has a new twitter account. He has the marketing game down.

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Thumbnail image for jamespoint.jpgIt’s all about timing. Understanding the market and timing.

Right now the sports world is focused on LeBron. (Well, American sports world, in Holland they are focused on other things.) He has never been more watched — even in the finals — and if you are going to launch a new marketing initiative, now is the time.

LeBron James is a championship marketer.

LeBron James has a new twitter account (@KingJames). He has had one tweet as of this writing.

Hello World, the Real King James is in the Building “Finally”.  My Brother @oneandonlycp3 gas’d me up to jump on board so I’m here. Haaaa

And you wonder why we are hooked on twitter — it’s the insight into the soul.

But LeBron had passed 135,000 followers in less than one day. He is hot. Maybe Chris Paul pushed him to do it, but no harder than James’ PR people had been pushing him forever. James is not a social media guy, he has not been into Facebook or Twitter. Even his official Website has been non-existent for over a year.

But the site is now live (and linked to a Facebook page). He has a twitter account. Right at the time he is going to announce where he will play the next few years in a flurry of publicity. The time when so many eyes are on him.

I’m not a big believer in coincidence. This is all part of the planned new marketing of James (wherever he lands). It’s about building the brand, and launching these things when everyone is watching so you get the most bang for the buck. So he has a twitter account now. No way he announces his choice on twitter. (Chris Bosh on the other hand… wouldn’t shock me.)

When he gets as interesting as Kevin Durant or Ron Artest on twitter, then I’ll be really interested.

Watch Buddy Hield’s game-winning three lift Kings past Pistons

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DETROIT (AP) — Buddy Hield beat the buzzer with a winning shot for the first time in his NBA career.

Hield made an off-balance, fadeaway 3-pointer just before time expired and scored 35 points in the Sacramento Kings’ 103-101 victory over the Detroit Pistons on Saturday night.

“I’m blessed to say I got one in the NBA at the highest level,” he said. “It’s fun. As a kid, you always dream of hitting one of those type of shots. It’s something I’ll cherish for the rest of my life.

Detroit outscored the Kings in each of the first three quarters and had a 12-point cushion midway through the fourth.

That wasn’t enough.

Hield made a 3-pointer with 1:11 left to put Sacramento ahead for the first time since midway through the first quarter.

Blake Griffin, who scored 38 points, scored on the ensuing possession to put the Pistons ahead 101-100. Griffin had a chance to add to the lead on Detroit’s next possession, but he passed to Reggie Jackson, who missed a shot to give the Kings another chance.

Hield made the most of it.

He fumbled an inbounds pass, scrambled to regain possession and put up a shot from the left wing that hit nothing but the bottom of the net.

“We were trapping him because we knew he couldn’t make another play with 3.4 seconds,” Pistons coach Dwane Casey said. “We had three guys there. You have to be shoulder to shoulder, but he got between two guys, saw some daylight and threw one up there.”

Hield sprinted around the court after making the game-winner, leaped over a camera cord and led a joyous parade to the locker room.

“The lady almost tripped me. I think she was trying to trip me,” Hield said. “She put it up high. Thank God for my track background, I was able to hurdle over the wire.”

Griffin scored 14 points in the first quarter to help the Pistons establish control they had until Hield led a charge over the last several minutes of the game.

De'Aaron Fox and Marvin Bagley scored 14 point apiece and Willie Cauley-Stein added 12 points for the Kings.

Luke Kennard scored 19 points for the Pistons. They were without center Andre Drummond due to him being in the concussion protocol.

Detroit held Hield scoreless in the third after he had 20 points in the first half, helping the Pistons go into the fourth quarter ahead 82-74.

“We were kind of running in mud,” Kings coach Dave Joerger said. “We hung in there long enough with our defense to make it close at the end and then Buddy got going.”

 

Lakers’ Lonzo Ball carried off court with sprained ankle

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Saturday night the Lakers, already without LeBron James as he recovers from a groin strain, lost their next best playmaker to an ankle injury.

Lonzo Ball had to be carried off the court after spraining his ankle in the third quarter when he collided with and apparently accidentally stepped on the foot of James Ennis. Ball went to the ground grabbing his ankle the second it happened.

Because the X-ray machine inside the Toyota Center was malfunctioning, Ball was taken to a local hospital for further examination. At least the news there was good for Los Angeles.

There is no timeline yet on Ball’s return, but he’s going to miss a little time.

The Lakers, without Ball or coach Luke Walton (who was ejected), lost to the Rockets in overtime, behind James Harden‘s 48.

The Lakers host the red-hot Warriors on Monday night without Ball, LeBron, or Rajon Rondo.

Russell Westbrook has beef with Joel Embiid after hard foul (VIDEO)

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Russell Westbrook is always looking for something — real or imagined — to use as motivational fuel.

He found something real Saturday in Joel Embiid.

With 1:46 left in a close game on national television, Westbrook was off to the races in transition with just Embiid back and the result was a hard foul.

Westbrook was pissed after the game thinking this was not just a hard foul (warning, NSFW language):

Embiid essentially shrugged.

The actual foul was hard but a bit of a fluke. Embiid went up to block the layup/dunk but Westbrook lost his dribble for a second, and the result was an airborne Embiid crashing into Westbrook. Hard. Was there a little bit extra in there? Depends on if you’re on Team Westbrook or Team Embiid.

But the NBA could use more feuds, so bring it on.

The Thunder went on to beat the 76ers on a Paul George game-winner.

Celtics’ Marcus Smart goes after Hawks’ Deandre Bembry, gets ejected

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Marcus Smart will be lucky if all he has to do is write a check to the league office. This is the kind of thing that can lead to a suspension.

Midway through the third quarter in Atlanta Saturday, Boston’s Smart picked up his second technical foul jawing with Atlanta’s DeAndre Bembry before a jump ball. That got him ejected. But it was when it charged back after Bembry rather than leaving the floor that the real trouble started.

Predicting the league office on fines/suspensions is like predicting a roulette table, but that looks like it could cost Smart a game. Smart had picked up his earlier technical arguing calls.

Boston came from behind to win Saturday in Atlanta, with Kyrie Irving leading the way scoring 32.