For months, marketing experts have been saying, “It doesn’t matter where LeBron James plays, he makes the same money anywhere, he is a brand unto himself.”
The focus of the New York Knicks’ pitch to LeBron yesterday (and a specially prepared report for the meeting): Hell yes it matters. Forbes got a hold of the PowerPoint that says, basically, you can only make $1 billion in New York. And you want to make $1 billion, don’t you? You are not going to make that in Miami and Cleveland, and probably not in Chicago. Why? Because we’re New York.
To come up with the numbers for the Knicks, Interbrand says it ran through 50,000 computer models of a potential LeBron career, using more than 200 variables like individual performance, fan demographics and championships. The report is light on the details of its methodology, but comes to this conclusion: LeBron has a 50% chance of earning at least $1 billion in New York. In Cleveland and Chicago the odds fall to 1%. The study put a 0% chance of LeBron making $1 billion playing for Miami.
Sound fishy to you? It does to CNBC’s sports business reporter Darren Rovell as well, as he tweeted:
Knicks tell LeBron he can earn $1B+ by going to NY. What it proves? Pay a firm (InterBrand) enough $, they’ll justify a #.
Key to the bogus InterBrand LeBron study? They ASSUME he’ll play for the Knicks for the next 13 years.
It may have sounded fishy to LeBron as well. The most connected reporter in Cleveland, Brian Windhorst of the Plain Dealer, tweeted this:
Here’s what I hear from yesterday: LeBron interested in Nets pitch but not so much NY. NY trying at moment to secure Amare’ to help cause
Here’s the thing — where LeBron can make the most money is shoe deals, particularly his international Nike deal in places like China. He gets a piece of the pie, but that only matters if you sell a lot of shoes. In China and Chinese culture, titles matter. That is why Kobe is crushing him in sales oversees (plus Kobe’s whole marketing plan in China, which includes his own China foundation that does charitable work in the country, spreading good will).
James becomes more marketable, sells more gear, makes more money when he wins it all. And where can he best do that… Don’t think the PowerPoint covers that.
Shaquille O’Neal was a dominant NBA center, playing with the Orlando Magic, Los Angeles Lakers, and Miami Heat.
He was also a ring chaser.
At the end of his career, O’Neal decided to switch between teams, including the Phoenix Suns, Cleveland Cavaliers, and Boston Celtics. It was an open and futile effort to beat his rival and former Lakers teammate Kobe Bryant in number of championships won.
After they retired, O’Neal finished with four championships to Bryant’s five.
Now, as Cavaliers star LeBron James starts to wrap up his own career, Shaq says that James should not follow in his footsteps. Specifically, O’Neal said that he thinks LeBron’s story has already been written, and that he should not try to chase rings elsewhere.
“Somebody told me a long time ago — they said your book is already set [before the later stages of your career]. You can add index pages toward the end, but your book is already set. So LeBron’s book is already set,” O’Neal said. “He done already passed up legends; he done already made his mark — he has three rings
I think I tend to agree with O’Neal on this point. Specifically, because the only thing that LeBron could do to boost his resume would be to win multiple championships, consecutively, to close his career. He would need to surpass Michael Jordan at six rings, and approach Bill Russell with 11.
I don’t particularly think that LeBron is trying to ring chase. He’s just trying to get with one good team to close his career (or the Lakers). I don’t think we will ever see LeBron skip around from team to team the way that O’Neal did in the twilight of his playing career.
The 2017-18 NBA season is over, and the Golden State Warriors are champions once again. What that means the offseason is here, and for many fans that is the best time of the year. The summer in the NBA the past few years has given us some incredible stories. For many, this past postseason was rather boring, and the outcome was all but decided.
And so it is time to dig into our postseason favorites, starting with the 2018 NBA Draft. We here at Pro Basketball Talk would like to announce the start of our weekly mail bag, which will run each week on Wednesday mornings.
The first of mailbag will run this Wednesday, the day before the draft. Questions can be submitted via Twitter or by sending us an email directly at firstname.lastname@example.org.
The draft is obviously the big focus for many fans as we approach this next week, and much about the situation for many teams heading up into the event in Brooklyn is murky. If you have a burning question about the draft, now is the time to ask it.
Of course, you are encouraged to ask any kind of question you want to hear about from the Pro Basketball Talk crew such as:
- Where is LeBron going?
- Is a hotdog a sandwich?
- Has Nick Young put his shirt back on yet?
- Will Jordan Bell run out of Hennessy ever again?
- Where will Kawhi Leonard play next season?
All of these questions are fair game, and more.
We are looking forward to the kind of queries you need answered on a weekly basis as we roll through the summer in anticipation for the start of the 2018-19 NBA season.
We still don’t know where San Antonio Spurs forward Kawhi Leonard will end up playing at the start of the 2018-2019 NBA season.
The former NBA Finals MVP reportedly wants to head to Los Angeles, apparently to play for the Lakers. However, there are other teams in the mix for Leonard, and the Spurs themselves want to try to keep him and mend the relationship.
One intriguing team for Leonard is the Cleveland Cavaliers, who reportedly have made calls to San Antonio about landing their star. According to Cleveland.com writer Terry Pluto, the Cavs have made it known they are interested in Leonard.
It’s not clear whether that call was simple due diligence, a whack at trying to entice LeBron James to stay, or a long shot way to replace James if he decides to leave this summer.
The Cavaliers are hilariously over the cap for next season, and don’t have much to offer the Spurs that they’d likely want. The best player on the roster that helps match most of Leonard’s salary is Kevin Love, who already plays the position occupied by LaMarcus Aldridge.
Cleveland does have the No. 8 overall pick in the 2018 NBA Draft, but that’s not enough to snag Leonard. If the Cavaliers had a realistic shot at getting Leonard, it would likely need to be in the form of a three-team deal with another party that has a need for Love.
NBA trades can be weird, and this summer is wrapping up to be a special one. However, Cleveland grabbing Leonard from San Antonio is still a long shot.
Sunday was Father’s Day in the United States, and as such several players around the league decided to share their feelings on the national day of appreciation.
Many got together with their kids or with their fathers, posting photos and giving us a nice little peek into the family lives of some of the league’s players.
Some guys, like Baron Davis and Jameer Nelson, sent out messages wishing well to those whose fathers had passed on.
Via Instagram and Twitter:
Make sure you appreciate your pops today.