Marketing expert: LeBron can play anywhere

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Thumbnail image for Thumbnail image for nba_james1_250.jpgNew Yorkers have the equation backwards: New York needs LeBron James more than he needs New York.

Central to the “LeBron will be a Knick” delusion is that he needs to be in New York to be a “Global Icon.” That one cannot market oneself properly unless you are near Madison Avenue and pop-up restaurants.

That may be generally true, but Phil de Picciotto of Octagon said at the Sloan Sports Analytics Conference that is not the case with LeBron (as tweeted by CNBC’s Darren Rovell).

“He’s the one example where it really doesn’t matter.”

Why should you listen to this guy? Because he’s a sports personality marketing guru. He made Mia Hamm the sensation of women’s soccer. He made Anna Kournikova rich despite her being a middling tennis player on tour. His company handles Chris Paul and others now. He is on everyone’s most influential people in sports list. He is smarter than you.

And he gets that speed of communication is shrinking the world. I can (and do) follow Newcastle United soccer from my home, watch some matches on my computer. The news shows up on my desktop every day (we’ll be back in the Premiership next season, baby!). Marketing for a team — or a player like LeBron — works the same way.

In this environment — one that sees walls are broken down and video of NBA games can be viewed from Cleveland to Shanghai — where LeBron James plays is not relevant. His endorsement deals aren’t regional, they are international. Nike will market him in India and China regardless of where he plays. People are desperate to reach out to him now, more doors are not going to open because he is in NYC or LA.

Just like on the court, LeBron is the exception to the rule. And that means New York needs him far more than he needs them.

Reports: Nick Nurse to become Canadian national team head coach

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Nick Nurse got the Toronto Raptors to their first ever NBA Finals appearance. The Raptors beat Giannis Antetokounmpo and the Milwaukee Bucks in Game 6 of the Eastern Conference Finals on Saturday night. Already a budding Legend in Canada, it appears that Nurse is going to increase his sway in Ontario.

According to multiple reports, Nurse will become the head coach of the Canadian men’s national basketball team. He will also hold executive duties for that organization.

And the kicker? Nurse will also apparently have more involvement and interaction with Drake’s brand OVO.

Via Twitter:

Everything is coming up roses for Nurse. If he can eat some tape and figure out a way to slow down the Warriors the way he did with Antetokounmpo, he might just be able to give the two-time defending champions a run for their money.

Report: Cavs owner Dan Gilbert hospitalized after possible stroke

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Cleveland Cavaliers owner Dan Gilbert has reportedly suffered a stroke but is resting comfortably in the care of medical professionals.

According to the Detroit News, Gilbert was hospitalized on Sunday morning after evidencing stroke-like symptoms. His current condition is not known, but his company released a statement saying his family was seeking privacy.

Via Detroit News:

“He received immediate medical attention and is currently recovering comfortably,” said a statement issued by the Quicken Loans family of companies following inquiries from The News. “Our collective thoughts and prayers are with Dan for a speedy recovery.”

Details of his diagnosis and prognosis were not released; the family requested privacy.

Gilbert, 57, is the founder of Quicken Loans and the majority owner of the Cavs. He was scheduled to speak on Wednesday at a conference on Mackinac Island in Northern Michigan. It’s unclear if Gilbert will be keeping that appearance date as we don’t yet know the severity of his injuries.

The often-bombastic Cavaliers owner has made waves over the years, most recognizably with his Comic Sans letter. Recently, Gilbert said that he felt the Kyrie Irving trade was a winner for his team, and that Irving was likely to leave the Boston Celtics.

Gilbert has owned the Cavs since 2005.

Report: Raptors could get OG Anunoby back during Finals

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The Toronto Raptors are headed to the 2019 NBA Finals, and they are going to need every player on their roster if they want a chance at dethroning the Golden State Warriors.

Forward OG Anunoby has been out since early April after needing an emergency appendectomy. He has not played in the playoffs yet this season, but a new report says the Raptors may be hopeful he could return before the end of this final series.

Via Twitter:

Anunoby Is a useful second-year forward who plays hard on both ends of the floor. Toronto is going to have a hard time matching up with the Warriors defensively, whether Kevin Durant plays or not. Having Anunoby available would help Toronto be more switchable and more adept at taking on some of Golden State’s smaller lineups.

We don’t have a timetable for Anunoby’s potential return yet, but the way the Finals are spaced out (Game 1 is on Thursday, Game 2 is next Sunday) it could help get players healthy and ready.

That could be good news for Kawhi Leonard, who sat out several games this year simply to rest. Leonard has looked a little banged up through these playoffs, as has just about everyone else. The bad news for Toronto is that this time between games could also help the Warriors get Durant ready to play.

Game 1 of the 2019 NBA Finals is on Thursday at 6 p.m. PST in Canada.

Drake gave Nick Nurse another shoulder rub (VIDEO)

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People are already getting tired of Drake being a prominent figure in the storyline of the Toronto Raptors. They will have to just deal with it for now as Toronto is headed to the 2019 NBA Finals after beating the Milwaukee Bucks in Game 6 of the Eastern Conference Finals on Saturday night.

That said, Drake is actually an ambassador for the Raptors. Some folks seem to forget that.

There was a dust-up during the Eastern Conference Finals about Drake having given Raptors coach Nick Nurse a shoulder rub during Game 4. Bucks coach Mike Budenholzer thought that fans shouldn’t be interacting with members of the coaching staff or players, but the Raptors didn’t seem to think it was that big a deal.

After the Raptors won on Saturday, Drake embraced Nurse yet again, playing off of the initial kerfuffle.

Via Twitter:

Get ready to see more Drake than you’ve ever wanted.