NBA television ratings up, highlights haves/have nots

By Feb 10, 2010, 7:33 PM EST
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The NBA is booming for TNT, with viewership up nine percent this season over last. They are not bad if you are ESPN, viewership is flat with last year, according to numbers in the Sports Business Journal (subscription required). You can say the ratings boom hitting other sports has come to the NBA.

But as you get into the local markets, it is a mixed bag. There are the haves and have nots. And that is starting to be reflected in the standings, something that should be a concern for the NBA as it heads into this round of Collective Bargaining.

Things are great if you are the Cavaliers. On Fox Sports Ohio they are drawing a league best 8.53 rating, which means 130,000 households a game. Things are great if you are the Lakers, whose ratings on Fox Sports West are 3.84 (fourth best in the league) and in the huge media market that is Los Angeles that means a league best 197,000 pairs of eyeballs a game.

And when the Lakers negotiate that lucrative local television deal, they share almost none of that revenue with other teams under the current system. (Only revenue generated from that contract outside of a 75-mile radius of a team’s home market has to be shared.)

Charlotte on the other hand has the smallest local television viewer ship, 10,000 per game, which means there are actually more people paying to be in the building than watching from home (if you believe the team attendance numbers). And that television viewership is nearly doubled from a year ago.

In the end, that means the Lakers and Cavaliers have a lot more money to spend on free agents, can go much farther over the cap, than Charlotte (unless the Bobcats owner wants to lose a lot of money).

The top five teams in terms of eyeballs per game: Lakers, Cavaliers, Bulls, Celtics and Knicks — four playoff teams (two title contenders) and one team trying to recover from epic mismanagement.

You can succeed in a smaller television market — Orlando gets just 21,000 viewers per game, Oklahoma City just 12,000. But how did those teams get good? Smart drafting, looking for deals (save Richard Lewis). How did Boston get good? Buying free agents. The Lakers? Trade for Kobe after the draft, trade for Pau Gasol’s expensive contract.

The NBA does not have the revenue disparity nor the payroll disparity of Major League Baseball, but it is headed that way more than it is trending toward the NFL model. This is one of the things the owners have to figure out — every team has to be able to compete on a fair court or the business model starts to break down.

By the way, nobody is watching the Nets — 39,000 people a game. On the YES network. They could get better numbers showing a repeat of a random mid-July Yankees/Twins game. So it’s not all about the market.

Clippers’ Paul George out at least 2-3 weeks with sprained knee

By Mar 22, 2023, 3:07 PM EDT
Oklahoma City Thunder v Los Angeles Clippers
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Clippers’ All-Star forward Paul George will be re-evaluated in 2-3 weeks after an MRI confined a sprained knee, the team announced on Wednesday. That likely means George is out for the rest of the regular season.

It looked a lot worse when it happened (and it is possible George will be out longer than a few weeks). George was injured with 4:38 left in the Thunder’s win over the Clippers Tuesday night. George had after a collision with Lu Dort when both were for a rebound, Dort was called for a foul on the play.

George is critical for the Clippers, who sit as the No.5 seed in the West, just a game back of Phoenix at No.4 but also 2.5 games from falling out of the playoffs entirely in a crowded bottom half of the bracket. George is averaging 23.9 points, 6.1 rebounds and 5.1 assists a game this season, and the Clippers are 6.8 points per 100 possessions better when he is on the court.

The most likely outcome is the Clippers sit George for the rest of the regular season and if, if they can hold on to a top-six seed, that would mean he would have until April 15-16 before the Clippers would have their first postseason game. The question is will that be enough time to get George back on the court?

Check out more on the Clippers

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Karl-Anthony Towns set to make return to Timberwolves Wednesday

By Mar 22, 2023, 12:51 PM EDT
Washington Wizards v Minnesota Timberwolves
David Berding/Getty Images
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It was Nov. 28 — 51 games ago — the last time Karl-Anthony Towns stepped on the court for the Minnesota Timberwolves.

That changes tonight against the Hawks, according to multiple reports, plus Towns himself said he will make his return to Ramona Shelburne of ESPN.

“I’m super excited to get back out on the court and help my team because these next nine games are super important,” Towns said…

“I’m just trying to pick up where I left off,” Towns said. “I was telling my dad right before I got hurt, I felt the most complete as a player in my career. From defensive end, from offensive end, from a mental aspect, leadership aspect … I felt very complete.”

The Timberwolves sit ninth in the West, in the middle of a crowded bottom of the conference where they are just a game out of the No.6 seed but also half a game away from falling out of the play-in and missing the postseason entirely. The Timberwolves need wins, and adding an elite offensive player such as Towns should help with that (as would getting Anthony Edwards back from his sprained ankle, which could happen tonight but, if not, is expected soon).

Towns suffered a calf injury just after Thanksgiving that was expected to keep him out for 4-6 weeks. However, a January setback extended that recovery to 51 games. Towns averaged 21.4 points and 8.5 rebounds a game this season before the injury.

However, his fit in those early games with Rudy Gobert (acquired over the summer), Edwards and D'Angelo Russell was clunky. Town’s efficiency was down (32.8% from 3) and the offense had a “your turn then my turn” feel. That offense has started to find a better groove recently with Edwards taking on a larger ball-handling role, then Russell being for Mike Conley (more of a traditional, floor general point guard) — the Minnesota offense in March was 4.8 points per 100 possessions better than it was in November.

How will injecting Towns back into that mix help the offense? How will it impact the defense? Unfortunately, coach Chris Finch and company don’t have time to experiment much and play around with lineup combinations, they need wins and they need them now to make the postseason.

Still, it’s good to have Towns back on the court.

Check out more on the Timberwolves

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Three things to Know: Breaking down wild, wide-open West playoff race

 

Three things to Know: Win over Clippers shows Thunder future may be now

By Mar 22, 2023, 8:30 AM EDT
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Three Things To Know is NBC’s five-days-a-week wrap-up of the night before in the NBA. Check out NBCSports.com every weekday morning to catch up on what you missed the night before plus the rumors, drama, and dunks that make the NBA must-watch.

1) Win over Clippers shows Thunder’s future may be now

If the playoffs started today, the Oklahoma City Thunder would be the No.7 seed in the West, only needing to win one of two play-in games — at home — to advance to the playoffs. They are only half a game back of the defending champion Golden State Warriors for the No.6 seed and not having to worry about the play-in.

The basketball world has talked about anything but the Thunder: When will those Warriors flip the switch? What happens when Dallas gets Luka Dončić back (or if the Mavs defend a little)? What will the Timberwolves look like when whole? When will LeBron James return and how big a threat are the Lakers?

Meanwhile, the Thunder quietly have been winning — 8-of-10 after beating the Clippers on Tuesday night 101-100, behind 31 points from Shai Gilgeous-Alexander.

The Thunder have been solid all season — top half of the league in offense and defense, and the 10th-best net rating in the league — despite Chet Holmgren missing the year. SGA playing at an All-NBA level is a huge part of it, but Josh Giddey has developed into an impressive secondary shot creator averaging 16.2 points a night, Jalen Williams will be first-team All-Rookie because of his play, guys like Isaiah Joe and Tre Mann have stopped up, and Lu Dort is doing things like locking down Kawhi Leonard on the final play of the game to preserve the win.

OKC’s one-point win over the Clippers was aided by Kawhi Leonard getting a tight technical called on him, and when Terrence Mann complained about that call he got him ejected. Leonard said after the game the referee admitted he missed the foul call on the play where the technicals were handed out.

However, far more frightening for the Clippers than the loss was the injury to Paul George in the final minutes, a fluke collision with Dort that sent George to the ground and having to be helped back to the locker room. There are no details, but it didn’t look good.

It’s all more questions and injuries for the Clippers.

Meanwhile, the Thunder just keep on rolling and look every bit a playoff team ahead of schedule — and with a lot of draft picks coming in the next few years to stockpile that roster.

2) Knicks legend, Hall of Fame Willis Reed dies

Willis Reed is associated with one of the most iconic moments in NBA history — his dramatic entrance in Madison Square Garden minutes before Game 7 of the 1970 NBA Finals. He scored only four points and was clearly in pain and hobbled, but playing even a little sparked the Knicks to blow out the Lakers and win the franchise’s first title.

Reed passed away at the age of 80.

“Willis Reed was the ultimate team player and consummate leader,” NBA Commissioner Adam Silver said in a statement. “My earliest and fondest memories of NBA basketball are of watching Willis, who embodied the winning spirit that defined the New York Knicks’ championship teams in the early 1970s. He played the game with remarkable passion and determination, and his inspiring comeback in Game 7 of the 1970 NBA Finals remains one of the most iconic moments in all of sports.

“As a league MVP, two-time NBA Finals MVP and member of the NBA’s 50th and 75th Anniversary Teams, Willis was a decorated player who took great pride in his consistency. Following his playing career, Willis mentored the next generation as a coach, team executive and proud HBCU alumnus. We send our deepest condolences to Willis’ wife, Gale, his family, and many friends and fans.”

Reed won a second ring with the Knicks in 1973 and was a two-time Finals MVP and seven-time All-Star.

Reed averaged 18.7 points and 12.9 rebounds a season over the course of his career, and he had his No.19 retired by the Knicks. He was elected to the Hall of Fame in 1982.

3) Celtics get Robert Williams back, look like Celtics in win over Kings

Robert Williams was back on the court for the Celtics Tuesday night and the Celtics held the Kings and their best offense in the league to an offensive rating almost seven points below their league average. That is not a coincidence.

With Williams back, the Celtics were back to switching everything, which slowed the motion and passing of the Kings’ offense enough to earn the 132-109 Boston win. The 36 points from Jayson Tatum helped with that.

For the Kings, it was their fifth game in seven nights in four different time zones and it showed. Still, that loss dropped the Kings 1.5 back of the Grizzlies for the two seed in the West (and the Grizzlies may get Ja Morant back Wednesday).

Boston went 4-2 on their recent road trip. While they have slumped in recent weeks, they looked like their contending selves again with Williams back, who had missed the last eight games with a hamstring issue. He played 21 minutes off the bench.

Nobody should have written Boston off after this recent slide, even if those losses did make their path through the East rougher.

Bonus thing to know: Donovan Mitchell threw down a Dunk of the Year candidate in the Cavaliers’ win.

Paul George has to be helped off court after fourth quarter leg injury

By Mar 22, 2023, 2:38 AM EDT
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UPDATE: The Clippers announced that Paul George will be out 2-3 weeks after an MRI revealed a sprained right knee. That likely keeps him out through the rest of the regular season, but he could return for the playoffs.

——————————

Hopefully this is not serious, not something that changes the playoff picture in the West.

The Clippers’ Paul George went down with 4:38 left in the game Tuesday night after a collision with Lu Dort going for a rebound.

George had to be helped back to the locker room and struggled to put any weight on his leg.

After the game, Tyronn Lue said George was still being evaluated and had no update on his status. George was seen exiting the arena on the back of a cart with his right leg extended, according to the AP.

George had 18 points, seven rebounds and five assists before exiting the game. On the season he is playing at an All-NBA level averaging 23.9 points, 6.1 rebounds and 5.1 assists a game, and the Clippers are 6.8 points per 100 possessions better when he is on the court.

The Thunder went on to win 101-100 in a game filled with drama, including a technical foul for Kawhi Leonard, an ejection of Terrence Mann, Shai Gilgeous-Alexander scoring 31 points, and Lou Dort locking up Leonard in the final seconds.

Here is more on the Clippers

Oklahoma City Thunder v Los Angeles Clippers
Clippers’ Paul George out at least 2-3 weeks with sprained knee
Oklahoma City Thunder v LA Clippers
Three things to Know: Win over Clippers shows Thunder future may be now
Denver Nuggets v Brooklyn Nets
Three things to Know: Breaking down wild, wide-open West playoff race