Tag: The Decision

Sweat rolls down the face of Miami Heat's James during a break in play against Milwaukee Bucks in their NBA game in Milwaukee

LeBron has a new PR handler


LeBron James is loathed by many, still. His negative PR is lessening as people begin to move on with their lives, but after last year,it was clear that James had struggled with how to handle his public perception. He took a bad situation, lit it on fire, and then dropped it off a cliff into a pit of manure. And apparently, James realized this because he has reportedly gone out and gotten himself a new handler.

From the News Herald:

James had to know the questions were coming on Thursday when the Miami Heat were practicing at Quicken Loans Arena. He recently hired a new “strategist,” a man who worked on Arnold Schwarzenegger’s gubernatorial campaign, so for all we know, his answers could all have been planned.

via Bob Finnan’s NBA notes: If LeBron James wants to return in two years, the Cavs should find a way (with video) – news-herald.com.

Well, Schwarzenegger did get elected, so there’s that.

James’ comments this week about playing in Cleveland again were really the first things h’e said to cause issues for himself this year. He was quiet during the lockout, has played well, hasn’t made any overly confident statements and hasn’t come across as badly. It is interesting that he has his own marketing firm with his friends from high school in LRMR (who put together “the Decision” along with his agent), and now has looked outside. Getting away from that series of decisions is the best thing he can do.


(HT: IAmAGM.com)

LeBron: “I can understand why a lot of people were upset”

Not shown: hair on LeBron's forehead.

LeBron James understands where you are coming from, you haters.

He’s backtracked from how he handled “The Decision” for some time now, said he wouldn’t want to change the choice but does wish he had gone about it differently. He and those around the announcement thought the show was all for a good cause, not seeing the wider reaction to an hour show talking about where he would play basketball (and ripping the heart out of Cleveland on national television).

He said basically the same thing to the Guardian in London, adding he understands the anger people had now.

Was James taken aback by the ferocious criticism of his screening of “The Decision”? “Um, yeah. I was surprised by it because I was making a decision for myself. I was doing something that I believed was going to make me happy and freshen me up. But looking back I can understand why a lot of people were upset. That definitely wasn’t my intention: to upset people.”

Does he wish he could change what he did in the summer of 2010? “I can’t say I would change anything – because it would change so much that is leading to the future. But, yeah, there is definitely a better way I could have handled it, as far as the whole TV thing is concerned, and the same goes for the build-up to the announcement. A lot of people were hurt by it – and I definitely apologize to them. At the same time, you should never be afraid to do what you believe in.”

This is really a good interview and you should go read the whole thing. Especially if you are a Liverpool fan.

LeBron is becoming much more polished with his interviews. He talked about the lockout but steers clear of stepping in that land mine by being pretty dull. He also talks about losing in the 2011 NBA finals and how that will help him going forward whenever there is a season.

When did he get over the loss? “A couple of days ago,” he says, laughing wryly. “It stayed with me a couple of months. It was definitely heartbreaking. [But] I really believe it’s made me a better player. And I’m a better person as well for it – just in terms of focusing harder, zeroing in even more. It’s made me critique my game and work out who I am as a person. We faced a great team in Dallas and I don’t think enough people gave them the credit they deserve.”

We’ll see how much that loss helped LeBron and the Heat. Actually, I just hope we get to test that hypothesis this season.

Video: Gordon Hayward makes his “decision” parody

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Now that the skinny white kid from Utah has made his “decision” parody video, can we officially say that the LeBron James “Decision” meme is dead. Please let it be dead.

We already told you how Hayward was going to be a professional Starcraft II player during the lockout. Which doesn’t quite pay as well as the NBA — and the groupies are less impressive — but hey, it’s something.

As part of the promotion of that, he was part of a “Decision” parody that hopefully is the end of that genre. At least we can hope it is. (hat tip to Eye on Basketball)