As you may have heard by now, the NBA has decided that it will indeed lock out its players once the current collective bargaining agreement expires at 12:01 a.m. on July 1. You may also have heard about just how many aspects of league business will be affected by this lockout decision — basically, all of them, but for our purposes here, let’s focus on the league’s web content.
The short version is, there won’t be much of it, as long as a lockout is in place. Kevin Arnovitz broke it down nicely over at TrueHoop, and what it comes down to is this: All images of players and video highlights on league-owned websites will have to disappear once the lockout officially goes into effect, and stay tucked away on a server somewhere until a new agreement is reached.
As a public service to our readers, and to perhaps give you all a glimpse at the type of content these team websites might be forced to publish, we bring you former BYU star and Sacramento Kings first round draft pick Jimmer Fredette’s brother, T.J., showcasing his rapping ability during halftime of a streetball game in New York City. Thankfully (?), InsideHoops.com was there to capture the video.
So, yeah. It’s going to be a long, long summer.