Tag: Nike


Report: Adidas makes $200 million offer to James Harden


James Harden has been a Nike guy. While he didn’t have a signature shoe — yet — the Nike Hyperchase was pretty much his shoe.

However, Nike let their contract with Harden lapse as they tried to renegotiate and Adidas — still looking for a fulcrum, a superstar to build brand around — have jumped in with a $200 million offer, reports Darren Rovell of ESPN.

The company has submitted a bid of $200 million over 13 years to sign Houston Rockets guard James Harden, sources told ESPN.com. Nike, whose deal with Harden recently expired, has until the end of next week to match the deal or lose him…

With incentives, if the deal is consummated, Harden could very well make more from Adidas in the coming years than the Rockets. Harden signed an $80 million contract extension with Houston in 2012 that goes through the 2017-18 season.

If they land him, Adidas will make Harden and his beard the face of their basketball shoe line. Nike has been incredibly successful building its brand around stars (and great shoes) and they have long had the best in the game inked, from Michael Jordan up through LeBron James and Kevin Durant.

Adidas has struggled to land stars and have that translate to shoe sales.

Despite having the NBA (jersey and apparel) deal, Adidas has slipped in recent years due to a lack of individual basketball stars. In 2012, the company signed a massive 14-year deal with Derrick Rose, only to see him miss plenty of action because of knee injuries. Its other star is Damian Lillard, whose Portland Trail Blazers aren’t really showing much promise. Endorser John Wall shows plenty of flash, but his first signature Adidas line fell relatively flat this year.

Adidas is giving up its uniform deal with the league after Nike came in with a massive bid to take it over.

While getting out of the uniform game, Adidas has shifted focus to finding the stars that can sell its shoes. They have Andrew Wiggins under contract and the Rookie of the Year shows potential to be a breakout star on an up-and-coming Minnesota team.

But Harden is an already established star with crossover appeal outside of just the basketball world — with his beard, sense of style, and being linked romantically to Khloe Kardashian, people know who Harden is who are not big hoops fans. Combine that with an MVP-level on-the-court game and this is a great gamble by Adidas.

Nike may match, Rovell says. Nike is still stung by getting outbid by Under Armour for Stephen Curry by $4 million, only to see him blow up into a superstar. They don’t want to lose another top NBA player.

Either way, Harden is about to get PAID.

Nike to replace Adidas as official maker of NBA uniforms, apparel

Nike Athletes Wear Their New Uniforms and Footwear For The London 2012 Olympic Games

For a decade now, Adidas has been the maker of the NBA’s official uniforms and apparel — those Chicago Bulls practice long-sleeve T-shirts, the Stephen Curry Warriors T-shirts, the LeBron James jerseys all were Adidas products. But the company decided to bow out of when other competitors came into the bidding process.

Nike won that bidding war.

Nike and the NBA announced a deal Wednesday where the iconic brand tied to NBA stars from Michael Jordan through LeBron will be the NBA’s official uniform and apparel supplier for at least eight years.

“This partnership with Nike represents a new paradigm in the structure of our global merchandising business,” NBA Commissioner Adam Silver said in a released statement.  “As our exclusive on court apparel provider, Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and on court products.”

Nike has made the Team USA jerseys for the Olympics for years; this will build off of that experience. Nike also will manufacture the jerseys for the WNBA and D-League.

“We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only Nike can,” Nike President & CEO Mark Parker said in his statement.  “In Nike, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and Nike.”

This was the expected outcome after Adidas decided to get out of the business. While it was possible Under Armour could have tried to pay big for a foothold, the NBA and Nike have deep ties and business relationships in place.

But mostly this is about Nike coughing up the cash. According to ESPN’s Darren Rovell, Nike will pay the NBA $125 million annually to supply the uniforms, which is more than double what Adidas was paying (and why they dropped out).

This should be good for the look of the league — Nike does things well and does them with a flair. They get marketing, but they also get design. This is a marriage that should lead to some fun looks for the NBA at future All-Star Games and beyond, starting in the 2017-18 season.

Back in 2012, Nike signed to be the official uniform supplier of the NFL.

LeBron enters dunk contest… only in new Nike ad

LeBron James

We’re never going to see LeBron James in the All-Star weekend Dunk Contest. People will read into that whatever they want — he didn’t take part in an exhibition event — and it will say more about them then and their biases than it does LeBron.

But man, it would have been fun to see him do it.

This latest Nike ad ends with LeBron throwing down an impressive dunk in a mock Dunk Contest. Makes you wonder what might have been.

Hat tip to Lang at NBA.com’s All Ball.

LeBron James sells a lot of shoes… but not as many as Jordan


LeBron James’ detractors are still plentiful and are still vocal — just follow the conversation on twitter during any Heat game. People will tell you how much they loathe LeBron and everything he stands for.

But they are buying his shoes.

Forbes Magazine broke down the numbers on domestic signature shoe sales (from sportsonesource.com) and found the two-time MVP is blowing by the field like he blew by Paul George for a game-winning layup.

LeBron is a Nike guy and, as it has for years, Nike dominates the shoe sale market. Here are the top five signature shoe sales, according to Forbes:

LeBron James (Nike): $300 million
Kobe Bryant (Nike): $50 million
Carmelo Anthony (Jordan): $40 million
Kevin Durant (Nike): $35 million
Derrick Rose (Adidas): $25 million

Looks like LeBron is on top… until you compare him to Michael Jordan.

Jordan accounted for $2 billion in sales. Yes, billion with a “B.” That a decade after Jordan retired (and 15 years after what we like to think of as his retirement… we ignore the Wizards years). The Jordan brand accounts for three out of every four basketball shoes sold. Still.

Once again, LeBron is chasing Jordan’s legacy. But in this case, it’s Nike that wins.

(Thanks to Lang at NBA.com’s All Ball blog for finding this story.)

Chris Paul’s shoe closet is bigger, has more Jordans than yours


So, I’m thinking Chris Paul is a sneakerhead.

That photo you see to the right is from one of the bedrooms in his Los Angeles area home that was converted into a shoe closet. Seriously. Then again what else was he going to do with hundreds and hundreds of Jordans. Our own D.J. Foster would pay rent to live in this room.

Paul’s wife Jada posted the picture to Instagram and thanks to The Big Lead for finding and posting that (via Next Impulse Sports). The family calls it The Museum.

It may be the second most impressive shoe room I’ve ever seen a photo of. Seriously. Do you remember Joe Johnson’s old home in Atlanta? He had a custom-built 500-square-foot closet with a fingerprint sensor on the door to make sure nobody else got in.