It’s not every day you see a major NBA star leaving Nike.
Nash now is with Chinese brand Luyou.
But Nash is part of a growing trend of players taking endorsement money from Chinese companies: Kevin Garnett is now with Chinese sportswear manufacturer ANTA; Baron Davis and Hasheem Thabeet with Li-Ning; Ron Artest has a deal with BALL’N, Jason Kidd with Peak; and there are many more.
Nike still dominates the domestic basketball shoe market, but the emerging and massive Chinese market has become a hot battleground.
No word on how much Nash is getting paid for this endorsement.