From our “if you can’t beat them, join them” files….
It’s been open season on LeBron James for a few things in the past year — his hairline, The Decision, and the rather foolish statement about the Heat winning “not, four, not five, not six” championships. Many took all this together as a sign of LeBron’s ego — the American public turned on him. He shows up all over most disliked celebrites lists.
But McDonald’s hasn’t dropped him as an endorser. And in their newest ad promoting the annual Monopoly Game LeBron joins in poking fun at himself. It’s a smart marketing move. Not that people are going to cut him slack over it. We’ll let you judge for yourself (via AdAge and SLAM).
Is there anyone out there who has not gotten in their shot at LeBron and his hairline?
Dwight Howard did it the other day on national television, and now on rapper The Game’s soon to be released “The R.E.D. Album,” he and some fellow rappers give LeBon James some shoutouts the baller would probably prefer didn’t happen. Holly McKenzie at the Score found this line from Tyler, The Creator on a track called “Martians vs. Goblins” (follow that link and you can hear the song, lyrics are going to prevent me from posting it here).
“Fall back like LeBron’s hairline against the Mavericks / He lost”
But The Game himself went a lot harder.
“Then I hit LeBron’s mom in Bron-Bron’s coupe /
With Delonte West taping, we had bon-bons too /
With Cleveland cheerleaders, they had pom-poms too”
What will be funny is in a couple years, if LeBron wins a ring, he will be getting wild praise in song. Just watch. But right now he is in everyone’s firing line. And when it starts showing up on The Game albums, it is reaching mass market.