Tag: LeBron taking his talents to South Beach

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What’s the value of an athlete’s apology? Does it matter for LeBron?


People tend to forget (or they don’t want to hear it), but LeBron James did apologize to Cleveland and fans for “how it all went down” with the decision.

Of course, those comments came in May after the Heat had eliminated the Celtics from the playoffs, and were of the sentiment that “sorry, but I had to do this to get by Boston and have a shot at a ring.” As CNBC’s Darren Rovell pointed out on his new sports business show on Versus, what was lacking from the Decision (and the pep rally and other media events that followed) was a sincere apology to Cleveland.

Rovell on his show discussed the value of apologies from athletes. Michael Vick has apologized for his part in the dog fighting rings, but has it helped him? Barry Bonds couldn’t care less what you think of him. Where does LeBron fall on that scale?

There will be some that will never forgive LeBron, but I continue to say that if the Heat win a couple of titles over the next three or four years (and he helps the USA win another gold in London) much of the public sentiment about LeBron will shift. Winning changes everything in America.

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