Tag: LeBron James Vegas

Oh, nevermind… ESPN will not be running LeBron's weekend in Vegas story


Thumbnail image for James_numberone.pngYesterday we told you about the fun story of an ESPN reporter that got to be a fly on the wall when LeBron James was out on the town in Vegas, then wrote a story on it. Said story was up for about nine hours until ESPN editors yanked it down, saying they had not looked at it yet. Probably because LeBron’s people freaked out.

Basically, the story of this getting taken down is far more interesting than the story itself, which said that LeBron acts like a rich, somewhat immature 25 year old celebrity. Shocking news.

ESPN will not be running that story at all, as CNBC’s Darren Rovell got word from both ESPN and the writer, Arash Markazi.

Here are comments from Markazi & ESPN.com’s Rob King. King: “ESPN.com will not be posting the story in any form. We looked into the situation thoroughly and found that Arash did not properly identify himself as a reporter or clearly state his intentions to write a story. As a result, we are not comfortable with the content, even in an edited version, because of the manner in which the story was reported. We’ve been discussing the situation with Arash and he completely understands. To be clear, the decisions to pull the prematurely published story and then not to run it were made completely by ESPN editorial staff without influence from any outside party.” Markazi: “I have been in conversations with ESPN.com’s editors and, upon their complete review, understand their decision not to run the story. It is important to note that I stand by the accuracy of the story in its entirety, but should have been clearer in representing my intent to write about the events I observed.”

One of two things happened here. You can decide for yourself what it was.

One option, Markazi was not clear with LeBron and his people that everything was on the record. You remember the movie Almost Famous? Where a young Cameron Crowe follows around a rock band? That kind of “embedded reporter” thing happens all the time, in all field of journalism, and there are boundaries set up for what is and is not on the record. Happened with reporters in the Gulf War. Happens all the time. It is possible that Markazi — a seasoned professional journalist — did not make it clear he planned to write about everything.

Option two, LeBron’s handlers are amateurs and had no idea that a detailed account of what LeBron does out on the town at night (in a city where he could have gotten in a lot more trouble than he did) would cast him in an unflattering light. How unflattering depends on who you ask, to me he sounded like a lot of 25 year olds out in Vegas, just a lot richer version. But it is possible LeBron’s handlers let Markazi in and really hadn’t though through the implications and freaked out when they saw the story.

Which sounds more plausible to you?

What happens in Vegas… ESPN pulls unflattering LeBron James story


Thumbnail image for d-wade-king-james.jpgUPDATE: 3:48 pm: CNBC’s Darren Rovell got this comment from ESPN:

ESPN spokesman Josh Krulewitz tells us why the LeBron Vegas story was
pulled: “The story should have never been published. The draft was
inadvertently put on the server before going through the usual editorial
process. We are in the midst of looking into the matter.”

Sounds a lot like spin. Not that we expected anything else.

3:00 pm: We woke up this morning to a fleshed out picture of the life an influences on LeBron James — ESPNLosAngeles’ Arash Markazi was a part of LeBron’s entourage and followed him around for a night in Vegas, living life on the inside, then filed the report.

We’d link to it, but ESPN pulled it. What happens in Vegas did not stay in Vegas, and somebody didn’t like it. The story was taken down. However, there are stored versions all over the Web, such as at Deadspin or Black Sports Online.

LeBron sought out a brighter spotlight to stand in, but he may be finding the realty is not as much fun as the dream.

Read the article, it is a fantastic bit or lifestyle writing. And you do not live LeBron’s lifestyle. The groupies around, the pretending to dribble and shoot jumpers as you walk through a Vegas casino as people stare, the five bodyguards to keep people at a distance, the bottles popping, the life of a true VIP in Vegas. That and LeBron getting six figures for having his name attached to the weekend party in Vegas.

He comes off as immature, rich with a huge ego and acting like the world revolves around him. Not sure that any of this is a surprise, or really all that out of the ordinary for what passes for ordinary in Vegas. Still, the details paint an unflattering picture. Especially when you think of Kobe busting it in a gym somewhere to get better and Kevin Durant resting up for another day of Team USA practices at the same time.

What is interesting is that ESPN pulled the story not long after it first went up. We don’t know what was considered on or off the record, or why the story was pulled, but I don’t see what was so offensive as to lead to the story needing to be yanked. I know Markazi and he is a good reporter and writer, the kind of guy who gets things right.

One’s mind jumps to what seems the most likely possibility — LeBron and his people freaked out after reading it and then demanded it be pulled. They probably threatened libel. And ESPN obliged, not wanting the fight. Sort of like Nike freaking out about video of LeBron getting dunked on at his camp.

Don’t want to leap to that conclusion, but if you’re a fan of Occam’s razor, where the simplest explanation is usually the correct one, then LeBron freaking out makes the most sense. ESPN backing down shows where the calls are made — money gets to ride in the limo, journalistic integrity can wait at the curb. But we will see what the spin is when it comes.

Either way, go read the story.