Kobe Bryant shoes

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Video: Welcome to the Kobe System

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In the first of what will likely be a series of videos aimed at selling Kobe Bryant’s latest basketball shoe, the Nike Zoom Kobe VII, Bryant’s relentless competitive drive and history of success are used as the starting point for the ad campaign, and the result is a hilarious one.

If you have to explain why something’s funny then it probably isn’t, but the possibility (however small) that Kobe himself believes 100 percent of what he’s saying here makes this fantastic.