Nike Basketball dropped the first spot in their ad campaign to support Kobe Bryant and his latest signature shoe, the Kobe 8 SYSTEM. Reminding you that Bryant is relentless in his quest to be the best, the video essentially reminds us that like death and taxes, you can count on Kobe.
“Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court.
“That’s the premise behind “Count on Kobe,” Nike Basketball’s new film debuting this month. The film features visually arresting images juxtaposed with footage of Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.”
“I start every day with the desire to be the best, and I’m committed to doing what it takes to win and to being fearless on the court,” Bryant said. “I want to be the player my teammates and fans can count on day in and day out.”
“The images from the film highlight not only Bryant’s skill on the court but the many aspects of his world of basketball – from his training to his game-day preparation to his footwear. We see images of his practice regimen, the energy-giving food he eats before a game, and the KOBE 8 SYSTEM – his lightest and lowest performance shoe to date.
“The underlying message is this: After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.”
Good stuff as always when it comes to featuring one of the game’s biggest names. Check out the clip above, and let us know what you think in the comments.
Nike has unveiled the latest in the Kobe Bryant signature shoe series, the Kobe 8 System. We hear about some of the design elements in the video above, and though the look is very similar to the Kobe VII, there are some major changes.
“I’m always focused on improving my game, to perform at my best. I want my shoes to mimic the speed of my game,” Kobe said. “By shaving fractions off the height and weight, it allows me to play faster with more control so I can maneuver across the court – I want to feel like I’m moving at the speed of light.”
“In response to athlete feedback, the design team incorporated an innovative textile — Nike Engineered Mesh — for the first time in a basketball shoe. This created a dynamic and ultra-lightweight fit that is 90 percent mesh for 360 degrees of breathability and tightly woven for strength and flexibility to bend naturally with the foot. Additionally, the no-sew, synthetic overlays on the toe and lateral quarter panel provide support for even the toughest games.”
“We’re always pushing the limits of Kobe’s shoe to be faster, more precise, and to be modern,” Nike Performance Footwear Creative Director Eric Avar explained. “Kobe’s big on being bold, aggressive, provocative and making an impact. Working together, we’re on a never-ending quest for the perfect shoe for him.
“Nike Engineered Mesh creates a dynamic fit that syncs around Kobe’s foot to mimic the natural biomechanics, delivering security where he needs it. As the design team began working with the mesh, it took on this scale-like snake pattern that really brought the black mamba inspiration to life in compelling way.”
The Kobe 8 System will be available beginning December 20, and will feature midsole options for the technology-tracking Nike+ Sports Pack, as well. Let us know if you plan on picking up a pair in the comments.