Russell Westbrook doesn’t quite get the signature athlete treatment from Jordan Brand, but he is the current face of the legendary sneaker company’s flagship model.
In this latest spot from Jordan and Foot Locker promoting the Jordan XX9, Westbrook shows a young hooper what it takes to make it to his level by taking him through a series of workouts — some of which are more serious than others.
MORE: Reviewing the Air Jordan XX9, after testing the shoes at Michael Jordan’s house
CHICAGO — The newest edition of the flagship sneaker from Jordan Brand has a September release date, but the company had a group of media members out to Chicago this week to put it through its paces, while giving those participating an amazing experience.
The Air Jordan XX8 set the standard for performance in basketball footwear when it was released about 18 months ago, and improving upon it is no small task. But that’s what was attempted with the Jordan XX9, and few will be disappointed with the end result.
I broke down some first impressions after playing a couple of games in them on Tuesday — at Michael Jordan’s house.
More on that later in the full recap of the experience, but for now, check out my initial review in the video clip above.