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Jordan Brand previews 2015 holiday retro lineup (PHOTOS)

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Jordan Brand’s retro releases have become, in many cases, more popular among consumers than the latest basketball sneakers attached to the game’s greatest active players.

Part of it is the limited edition nature of the releases, and part of it is due to resellers looking to make a quick buck. But the overwhelming reason for the thirst surrounding these shoes is their iconic nature, which is tied to the memory of Michael Jordan himself.

Jordan has unveiled its holiday lineup of retros, and they’ll undoubtedly be coveted as much as always — especially that Jordan VII.

Check out the photos below of all of this winter’s upcoming releases.

AIR JORDAN VIII ‘AQUA’

 Worn originally during the 1993 All-Star Game

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AIR JORDAN VIII ‘THREE TIME’S A CHARM’

Pays tribute to Chicago’s first three-peat championship season, while taking color cues from each of the three defeated teams.

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AIR JORDAN VIII ‘BLACK AND CHROME’

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AIR JORDAN 1

The classic silhouette gets the University of North Carolina treatment.

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AIR JORDAN XIV LOW ‘LANEY’

Colorway pays tribute to Jordan’s high school.

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AIR JORDAN VII ‘SWEATER’

Colorway is inspired by a sweater worn by Jordan in an iconic McDonald’s spot.

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Jordan Brand unveils All-Star shoes for Carmelo Anthony, Chris Paul, Russell Westbrook

Inside Jordan Brand’s Pearl Pavilion NBA All-Star experience

Reviewing the Air Jordan XX9, after testing the shoes at Michael Jordan’s house

Chris Paul hoops with media at launch of his Jordan Brand CP3.VIII

Jordan Brand unveils NYC All-Star shoes for Carmelo Anthony, Chris Paul, Russell Westbrook (PHOTOS)

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With the NBA’s All-Star festivities less than a week away, we’re starting to see what the major sneaker companies have in store for the game’s top players.

While Nike went with a theme of paying homage to some New York City icons, Jordan Brand is celebrating its 30th anniversary by having its All-Star lineup shrouded in essentially identical looks with its Pearl Pack.

From the official release:

“While time can diminish memories and details eventually fade, epic moments are left to be passed generation to generation. Like a natural pearl, the beauty of achievement stands the test of time. The brand formed by these moments continues to evolve through innovation and style.

“This year’s All-Star pinnacle performance collection, the Pearl Pack, draws inspiration from the pearl, in both color and design. For All-Star 2015, the pack features four premium performance shoes, the Jordan Super.Fly 3, Jordan Melo M11, Jordan CP3.VIII, and Air Jordan XX9.

“Each shoe in the collection exemplifies elegance and sophistication, from intricate graphics to premium materials. A magnified pearl texture appears on each shoe’s upper, while white-based sheen and reflective threading bring the luminescence of the pearl to mind.”

The concept is strong, and the sneakers, while subtle with their icy blue soles and all-white uppers, are perhaps even stronger.

CARMELO ANTHONY – JORDAN MELO M11

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CHRIS PAUL – CP3.VIII

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BLAKE GRIFFIN – SUPER.FLY 3 

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RUSSELL WESTBROOK – AIR JORDAN XX9

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Carmelo Anthony introduces his latest signature shoe, the Jordan Melo M11

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NEW YORK — Carmelo Anthony was Jordan Brand’s first signature athlete, and as he appeared at the Terminal 23 space in Midtown Manhattan this week to introduce the 11th incarnation of his personal sneaker, it was a time for reflecting on a journey which began long before his NBA career ever got started.

During an intimate event with a small group of media, Anthony walked us through some of the pivotal times in his personal history, while speaking comfortably and in his own words about his interest in sneakers, and the inspirations behind the four initial colorways of the Jordan Melo M11.

Standing next to some large displays which mapped out specific points in his past, Anthony discussed some of the moments that were important to him in getting to where he is today.

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He talked about growing up in Baltimore, not far from the rough parts of town that were featured in the HBO series The Wire, and how as a teenager the recreation center where he would regularly go to play basketball abruptly closed.

Anthony was shaken by the news at the time, and admitted he briefly didn’t know where to turn. The event stuck with him, so much so that he had a similar center of his own built in a nearby neighborhood as soon as he had the financial ability to do so.

There were some lighter topics covered, too. During Anthony’s playing days in Denver, he said at the time it was difficult to find a place in the city where he could get his hair regularly attended to. Since he got tired of paying exorbitant amounts of money to fly in stylists to keep his cornrows properly maintained, Anthony opened his own barber shop just to make things a little easier.

After the storytelling portion, it was on to the sneakers.

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Anthony was heavily involved in the design process, as he has been since the inception of his Jordan Brand relationship. He talked about how exciting it is that he’s working with some of the world’s leading designers in the field, after he used to get in trouble as a kid for drawing sneakers on his desk at school.

The Jordan Melo M11 comes in four initial colorways — the one above is named Concrete Island, inspired by the streets of New York, where Anthony admitted it takes a certain kind of personality to be able to play for the people of this famously tough city.

There’s a model called Red Hook Sunset, inspired by the Red Hook projects in Brooklyn where Anthony was born.

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There’s a model in the classic red, white and black colorway that the brand has become known for — named the Jordan Family as Anthony’s tribute to the man who started it all.

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Finally, there’s a black and gold model with an icy sole that Anthony admitted was his favorite — and after getting a hands-on look at all of them in person, while the details and colors on the Concrete Island version really pop, it’s difficult to disagree. This one has yet to be named, and fans had the opportunity to vote on that the night of the launch, with the winner expected to be announced sometime soon.

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As for the feel and performance, the M11 is much lighter than last season’s M10. A synthetic leather upper provides plenty of durability, while the brand’s Flight Plate technology is once again employed in order to give maximum cushioning in the forefoot with plenty of bounce.

Check out the gallery below for some additional photos from the event. All four colorways are available for pre-order now, with a ship date of Jan. 3.

MORE:

Reviewing the Air Jordan XX9, after testing the shoes at Michael Jordan’s house

Chris Paul hoops with media at launch of his Jordan Brand CP3.VIII

Nike Basketball adds Kyrie Irving to its exclusive signature athlete roster


Jordan Melo M11Kizoa Video Maker

A look inside Jordan’s new private basketball venue, situated in an airplane hangar in West Los Angeles

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Jordan Brand unveiled its new private basketball space in West Los Angeles last week, and anytime you build something inside of an 80,000 square foot airplane hangar, the results are going to be extremely impressive.

The invitation-only space is intended to be a home for Chris Paul and Blake Griffin, similar to the way the Terminal 23 space in New York City is a place for Carmelo Anthony to call home, just steps away from Madison Square Garden.

Some of the more remarkable details of the space, officially dubbed the Jordan Hangar, are as follows:

– A full-size, regulation basketball court, with a stylized silver base and Jordan fractal pattern up and down the floorboards.  The brand’s social/digital handle, @jumpman23, runs along the baseline, and CP and Blake’s logos are featured in the paint between the basket and free throw line.  Sleek, light-colored, multi-tiered stands rise up beyond the far backboard; and, above the court – more than halfway to the 75-foot-high rafters – is a three-paneled jumbotron, with each panel measuring 100 square feet.  Along with featuring games between local high schools, Jordan said the court will be used by Jordan Brand players for offseason training as well as possible future product testing.

– Entering the Jordan Hangar, where the hashtag #takeflight in cement greets every high flier on the way in, guests walk down a mini Hollywood Blvd. Walk of Fame, with each Jordan Brand basketball athlete getting their own star.  On the wall in front as you turn into the open space: a white wall with artistic carvings of MJ’s accomplishments.

– Two performance measurement elements stand out in the hangar as you walk toward the court.  The first is The Cube, a 10-foot high, four-sided box, with a video screen on each side.  Players can grab a ball and test their skills while mimicking the timed, repetitive on-screen drills performed by the athlete on-screen, all moves Chris Paul himself uses in-game – including his famous jab step and the beginnings of his crossover.  During the drill, a voice from the box counts down the time the player must continue that move, as well as hints on how to improve throughout.  Moving from The Cube toward the court is a runway, launch and landing pad measuring a player’s jump, calculating the pounds of force generated on liftoff.  Through sensors on the pad, the information comes up within seconds on the screen.

– The Jordan Hangar also features two NBA-style lockerrooms with a dozen lockers each: one locker room for CP, another for Blake.  Each player has a dedicated locker, complete with golden nameplate, which are reserved solely for their use.  The locker room has a lounge with leather chairs, couches and a 75-inch flat-screen TV, set up for NBA 2K matchups.

Check out a video tour of the space by viewing the clip below.

 

Jordan Brand’s player edition shoes for Carmelo Anthony, Jabari Parker, Kawhi Leonard and others (PHOTOS)

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As the season gets ready to tip off on Tuesday, Jordan Brand has hooked plenty of its athletes up with exclusive player edition (PE) versions of its latest lineup of high-performance shoes.

While Chris Paul and Carmelo Anthony are the only ones here with official signature models — the CP3.VIII and Jordan Melo M10, respectively — others like Kawhi Leonard, Jabari Parker, Blake Griffin and Victor Oladipo were all outfitted with PE colorways in celebration of the start of the season.

Carmelo Anthony – Jordan Melo M10

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Kawhi Leonard – Air Jordan XX9 (though we may have to wait a bit to see these on court)

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Chris Paul – CP3.VIII

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Jabari Parker – Jordan Melo M10

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Blake Griffin – Jordan Super.Fly 3

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Victor Oladipo – Jordan Super.Fly 3 (We’ll also have to wait a bit to see Oladipo in these.)

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Check out some of our earlier coverage of these releases, in case you missed it:

Chris Paul discusses his signature shoe, hoops with media at launch of his Jordan Brand CP3.VIII

Jordan Brand unveils the Air Jordan XX9

Reviewing the Air Jordan XX9, after testing the shoes at Michael Jordan’s house