Tag: Jay-Z

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The Inbounds: The new Brooklyn Empire and the Crown of Relevance


Welcome to The Inbounds, touching on a big idea of the day. It could be news, it could be history, it could be a tangent, it could be love. OK, it’s probably not love. Enjoy.

Sometime last Wednesday, after yet another round on Twitter battling the Brooklyn faithful (and they are a faithful lot for a franchise that hasn’t played a single minute in its current city) about Brook Lopez and his max contract, about the efforts to remake the team and the failed attempt at obtaining Dwight Howard, I came to a pretty startling conclusion. The Nets are perfect for sports and the people who love them. There are more compelling stories in the NBA. LeBron James and his ongoing battle to save his basketball soul. Kobe Bryant and his continuing obsession with matching Jordan. The Thunder and the hope of tomorrow vs. the empty optimism of a future which may never come.

But the Nets? They are perfect for everything we love about the NBA and about sports. Because they will provide endless hours for us to develop and express opinions about a dozen different things.

They’re a superstar team without superstars. Deron Williams is a top-five point guard in this league who will flirt nightly with the tag of best-to-second-best. But Joe Johnson? Gerald Wallace? Brook Lopez? You have to love basketball to know these names. Yet if you do, you understand how good they really are. Johnson’s contract alone is enough for hours of debate. No one can argue he’s worth the money but if you factor in the fact that the Nets don’t really care how much he costs, at some point once you’re over the luxury tax line it’s irrelevant how much more he costs. And he’s an underrated defender who can guard 1’s, 2’s and 3’s in this league, defend in the post and on the perimeter, can body and bang and contain on the fly. He can also stop his own offense dead in its tracks with his insistence on isolation possessions that involve a lot of dribbling, a lot of contested jumpers, and not a lot of points. He’ll have nights where he lights up the opponent and nights where his own team goes down in the crossfire. It’s perfect for starting a screaming match between any two people.

Gerald Wallace is an underground icon, the guy named “Crash” whose stat-stuffing exploits were best illustrated in the basketball must-read “FreeDarko Presents: The Macrophenomenal Pro Basketball Almanac.”  He’s another level, and yet on the level which you can observe with the eye, he seems almost invisible. He’s the hidden play, the quiet moment, master of the “little things which help win games.” And Brook Lopez is the center who can score 30 points but can’t grab eight rebounds. Every accomplishment can be marred with criticism, every criticism can be marred with praise. It’s all there.

And they enter a new arena in the world’s most famous city, ready to strike up a rivalry with the most iconic team on the East Coast (apologies to the greater Boston Celtics, it’s more the Knicks’ failures and your quiet success that trumpet them so loudly). Let’s not be confused on this point. This rivalry will be real from the start.  The Knicks will play big brother and play it off, but they’re not good enough to dismiss the Nets, and the Nets are fighting to establish themselves as legitimate in the boroughs. They even match up well, with no one able to defend Deron Williams, but Williams’ mentor Jason Kidd on the other sideline, the Knicks with defensive ace Iman Shumpert (when he returns from injury) to take on Johnson and the Nets with Wallace to throw at Carmelo Anthony. The Nets have no one to defend Amar’e Stoudemire, but Stoudemire often gets in his own way with injury and defensive issues. The high scoring, no rebound, poor defense center who can score from anywhere on anyone versus the consummate defensive force at the rim. Throw in some young talent and veteran difference makers and you have everything you need. All four matchups next season will be must-watch, even as both teams could be fully embroiled in turmoil and in full disintegration at any point, only to rise from the ashes. God help us if we get a Nets/Knicks-Knicks/Nets 4-5 matchup in the East.

There are questions about how the Nets went about clearing out the populace for the Barclays Center, questions about Dolan’s price gouging, questions about Billy King’s decision making, about how CAA runs the Knicks, are the Nets a real superstar team, is Carmelo Anthony a player you can win with. It’s a whole Baz Luhrmann flick on hardwood.

The Nets will be the best thing anything in sports can be, divisive. You’ll think they don’t get enough credit for how good they are or that they are total frauds masquerading as a Finals contender. Is Brook Lopez a great scorer or a poor rebounder? What happens in three years when the salaries are out of control? What about Dwight Howard?

What about Dwight Howard?

The Nets are going to be a great team next year, even without the big guy. Johnson and Williams will make for a 1-2 pick and roll that’s going to just kill opponents, and with Wallace crashing the weakside and Lopez as the outlet, they’re going to put up points. They have this new color scheme which is as provocative as it is vintage, recalling the styles of the 40’s barnstorming teams and yet reminiscent of the style of minority owner Jay-Z.

The owner is a billionaire Russian who ran for President in Russia and said he’d beat up Mark Cuban in a kickboxing match, for crying out loud. This story has everything.

So while Nets fans try and shoehorn their team into the title contenders conversation and the rest of us try and explain just how limited their options are going to be in three years and how Brook Lopez and Joe Johnson are not worth the money, the NBA and the Nets win.

You want to know the biggest reason why Billy King won the offseason, why the Nets get an A for their summer?

The Nets, more so than even during their stretch of Finals contention, are relevant. They matter. They aren’t dominant enough for us to just accept, they aren’t mediocre enough for us to ignore. They’re just a really good basketball team looking to rewrite history.

This is going to be fun.

New York post columnist “jokes” Nets should be “New York N——s”

YouTube 2012 Upfronts Presentation

I’m not going to pretend to know New York Post columnist Phil Mushnick. All I know is he has been a columnist at the Post forever and a day, and that you don’t write for the post unless you have an edge. But I have no idea about him as a person.

I did see his column Friday which in part touches on the Nets, talking about minority owner Jay-Z and his design of the new black-and-white team logo.

I did see a part of the column that crossed all kinds of lines. Here is the money part (Ball Don’t Lie pointed it out first):

As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?

Why the Brooklyn Nets when they can be the New York N——s? The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!

I don’t know Mushnick and maybe this is a generational thing where he did not understand how poorly that came off. It seems like he was trying to be funny. I’m not sure how that got past the editors, but it did.

It’s bad, either way. There are plenty of ways and legitimate reasons to mock Jay-Z if you want. This missed the mark badly. An apology and more should be forthcoming.

Personally, I like the direction the Nets have gone — if you’re going urban, go urban. I like the look, the color scheme. This is a franchise in need of a shake up top to bottom — new home, new look, new roster, new attitude. They are starting to go that way, it works for me. We’ll see how successful it is, but to me it’s the right steps.

Video: LeBron James introduces Norris Cole to Jay-Z

Jay-Z, LeBron James

“Hey, rook, come over here. I want you to meet Jay-Z.”

There are perks to playing with LeBron James in Miami — this kind of thing simply does not happen at Bucks games. Or at Cleveland State. After LeBron scores the final 17 Heat points to get them a win Monday night, he waves Norris Cole over so he can introduce the rookie to Jay-Z. Nice.

Things I enjoy about this video:

• When they talk in front of the cameras, LeBron and Jay-Z go “NFL coach calling in a play on the headset” and cover their mouths so there is no lip reading. My guess? They were discussing their disappointment that  the Pulitzer Prize committee did not give “Swamplandia” the prize for fiction this year. (By the way, really good read if you like literature, although the neat and clean ending bothered me a little.)

• Cool of LeBron to give all that gear to the young boy.

• Just like on the court, Chris Bosh is the guy they go to only when Lebron is otherwise occupied.

(Hat tip to KD at Ball Don’t Lie)