Under David Stern and now Adam Silver, the NBA has tried to grow its brand across the globe and establish itself as the world’s premier basketball league. That has meant games and outreach to Europe, China, South America, India and the Philippines.
Now the NBA has landed in Africa for the first-ever NBA game on that continent — a Team Africa vs. Team World exhibition featuring some of the biggest names in the league Saturday in Johannesburg, South Africa. Chris Paul, Luol Deng, and Marc Gasol will be there, as will be native Nigerians and NBA players Al-Farouq Aminu and Giannis Antetokounmpo. Twenty NBA players in all are taking part, along with coaches Gregg Popovich of the Spurs and Mike Budenholzer of the Atlanta Hawks.
“It’s incredible to see all these guys here,” said Raptors GM Masai Ujiri on a conference call Thursday.
“It’s an honor to be part of this,” said Bismack Biyombo, the new Raptors center and native of the Congo, on the same call. “Growing up here in Africa you watch an NBA game every now and then, or when someone had one recorded.”
Much of the talk about growing the sport in Africa has seemed to focus on the NBA brand — bringing an NBA preseason or maybe even regular season game to the continent. That’s a long ways away — Saturday’s exhibition will be in a 4,000-seat arena — but it’s a possibility.
“We’ve definitely had discussions, but they are elementary in some ways…” Ujiri said. “(The Raptors) would definitely be a team that would be very, very interested.”
The real test, however, is not bringing another NBA game to Africa, but finding ways to grow the sport at a grassroots level in Africa.
“The reason you see African nations (doing well internationally) in soccer — or football — now is that we played at a young age,” Ujiri noted. “You just had a ball and two rocks to be the goals, as I used to play growing up.”
Growing youth basketball will mean building infrastructure — in the USA we just expect to see even pocket parks in cities with a basketball hoop. They are ubiquitous, as are youth hoops programs. All of that is lacking in Africa, where soccer but not basketball is part of the culture.
“One thing to come out of this will be more camps, more clinics, more games, more youth competition, and from that you get into infrastructure, and building more courts,” Ujiri said, adding that what the NBA needs to help do is “coach the coaches” who will help teach the game.
“We’ve worked with kids the past few years here, and I worked with kids in the Congo the last few weeks, and the potential is here,” Biyombo said. “The problem we all have is we started playing basketball late. That’s why we’ve been trying to build courts around the country.”
The game Saturday is just one step in that direction, but exposing the youth of Africa to the highest levels of the game is a start. Now comes the hard part of building that youth infrastructure.
The words that kept coming up in everyone’s press conferences was the potential of the market and the youth in Africa.
“There is talent there,” Ujiri said of Africa. “It’s how this motivates them and the opportunities it creates for them.”
“I want (African youth) to use basketball as a way to gain an education because all of them are not going to make it to the NBA,” Biyombo said. “I want to show them they can reach their dream with a lot of hard work.”
“Africa is a continent with huge potential and many different levels,” said Pau Gasol, who also will take part in the game and spoke with the media Thursday. “It has a lot of struggles, but it’s worth investing the time and the effort and the energy to give this country and this continent a chance, and I think a lot of players are coming out and obviously have come out already, but there’s potential that a lot more younger players can come out and be ready and become great basketball players and have an opportunity to have a great life for themselves and their families.”