Tag: Ads on NBA Jerseys


Report: Owners put ads on uniforms “on back burner”


Among the things washed away in the tide of the David Stern retirement announcement — once again the NBA owners discussed putting some kind of advertising patch on uniforms.

But they remain divided on whether it should happen. So for now, nothing is going to happen.

That according to Ken Berger of CBSSpors.com.


Stern has said before that owners were divided between traditionalists that wanted no advertisements and some who were ready to go full European soccer (if not NASCAR). Yes, Mark Cuban, but not just him. Last year during the NBA finals when the owners met they were shown mock-ups of options to consider.

Most observers expected a compromise — some small logo on the uniforms just above the chest approaching the shoulder (where the NBA logo is now) seemed a compromise. The teams would put a little more money in their pocket and it wasn’t intrusive or overwhelming.

But there apparently was no compromise. Does that mean the NBA’s finances are good enough that some owners are now willing to forgo revenue streams?

The owners will take the ads on jerseys issue up again when the meet in April, according to the report. You can bet this is going to happen some day, but that day is not today.

Small ads likely will be on some NBA jerseys by next season

Celtics jersey

It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

NBA trying out ads on uniforms in the D-League playoffs


Check out the D-League playoffs (now in the semi-finals) and you may notice something — a BBVA bank logo on the back of every jersey. All-season those jerseys have had the adidas logo (they are the jersey manufacturer) on the upper right chest area but the bank ad is new for the playoffs.

While the NBA owners are still thinking about ads on jerseys for the season after next, they are trying it out in the D-League during the playoffs.

From the Associated Press (via SLAM).

BBVA’s logo will be featured across the back of all jerseys during the NBA D-League playoffs, the league announced Monday. It’s the first time a marketing partner will have brand exposure on a D-League jersey other than adidas, the league’s official outfitter.

BBVA, a financial service institution, is the presenting partner of the NBA D-League playoffs and finals.

I’m telling you, the day is coming. In two seasons they are not going to replace “Celtics” with “Sprite” across the chest, but the adidas logo could show up like it does on the D-League jersey. Another logo smaller on the back is possible. And it will grow from there. Other sports (not just soccer and NASCAR) will follow suit.

Why? Money. And if that bothers you, sorry. Welcome to capitalism.