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Adam Silver hints NBA may allow fans to buy final five minutes of game broadcast

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Consider it the Red Zone Channel for the NBA.

Imagine a scenario where a fan would get an alert via the NBA app on their phone when their favorite team is in a close game — within five points with five minutes to go — and they can instantly pay for and watch just the remainder of that game.

It’s the direction the NBA is moving, Adam Silver told Diamond Leung of SportTechie.

“Certainly we’re going from a place where it was one price for an entire season of games,” Silver said, referring to NBA League Pass. “Now just in the last two years, we’ve made single games available. But I think you’re going to get to the point where somebody wants to watch the last five minutes of the game, and they go click, they’ll pay a set price for five minutes as opposed to what they would pay for two hours of the game. So I think you’re going to take the same great content, and you’re just going to make it that much more available to people who want it….

“I think it’s going to be a lot easier to watch games on mobile devices,” Silver said of the future.

“I think you’re going to hit the point where for example…you’re on a Twitter feed or you get an alert. I think there will be a lot more sophisticated alerts, and you’ll see ‘I know Sue Bird, I like Sue Bird, Sue Bird’s going for a record-setting game.’ And then you’re going to go click, and then you’re going to get the game.”

It makes sense. The NBA is a product and the goal is to get people to pay to see that product, not just watch the playoffs and some nationally televised games. If the league can get a fan an alert that Damian Lillard or Klay Thompson or whoever is going off on a monster night, or his/her team is in a close game, they might pay a few bucks just to watch the ending. Get the product in front of the people.

It’s also a smart recognition by the league that more and more people are viewing on mobile devices, and they may not watch a full two-hour game that way often, but they will watch some of it.

Mike Conley sparks comeback from 24 down to lead Grizzlies past Warriors (VIDEO)

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This looked like another one of those games where the Warriors were up big and would cruise in for a garbage time win.

Then two things happened. First, Mike Conley, Zach Randolph, and Marc Gasol got hot. Second, the Warriors got ice cold — they shot 2-of-13 in the fourth quarter, scored 13 points in the frame, and didn’t get their first field goal of the fourth until Stephen Curry hit a jumper with 3:14 to go.

Mike Conley scored 27 points, and the Memphis Grizzlies went on to force overtime then ultimately beat the Warriors 128-119. You can see the highlights of the comeback above.

 

Hawks GM Wilcox apologizes after fan insulted by joke

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ATLANTA (AP) Atlanta Hawks general manager Wes Wilcox has apologized for making a joke a fan believed was racially insensitive.

Wilcox insisted he was only trying to make fun of himself and his family.

Wilcox, who is white, made a reference to his mixed-race marriage and family while speaking to season-ticket holders in December.

Wilcox issued a statement, obtained Friday by The Associated Press, after the fan, Clarenton Crawford, was upset by the joke.

“At an early December chalk talk, I made a self-deprecating comment at my own expense regarding my family, which is multi-racial,” Wilcox said in the statement. “This joke offended Mr. Crawford and his wife and for that, I apologize.”

The Hawks have not issued a statement regarding the matter.

Former Hawks GM Danny Ferry resigned on June 22, 2015, after repeating racially charged statements from a scouting report about then-free agent Luol Deng.

Lakers Jordan Clarkson, Heat’s Goran Dragic get in scuffle, both ejected (VIDEO)

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Most NBA scuffles are more posturing than punching. However, the Jordan Clarkson and Goran Dragic one in the third quarter of the Lakers/Heat game was pretty legitimate.

Miami had the ball and Dragic threw the ball into the post, then went to set a screen for Tyler Johnson, catching Jordan Clarkson in the body (the Lakers just switched the pick). Clarkson and Dragic got tangled up, and this continued as Dragic moved down the key.

First Clarkson two-hand shoved Dragic. Then Dragic responded with a shoulder check to Clarkson. Then Dragic stepped into Clarkson again but Clarkson had his hands up and dropped Clarkson. Soon the officials stepped in separated them.

Both men were ejected. Which is the right call, but Heat coach Erik Spoelstra didn’t like it.

As for Clarkson…

Both men will get at least a fine, and maybe a suspension, for the altercation.

The Lakers went on to win 127-100. Miami faded after Dragic got ejected.

Knicks rally from 18 down, beat Bucks 116-111 to snap skid

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MILWAUKEE (AP) — Two nights after losing to the Bucks on a last-second shot at home, the New York Knicks rallied late in the rematch and stunned Milwaukee.

Carmelo Anthony had 26 points and 10 assists, including a clutch 3-pointer in the fourth quarter, and the Knicks stormed back from 18 down Friday to beat the Bucks 116-111 and stop their six-game losing streak.

With less than a minute remaining, Anthony drained a 3-pointer that put New York in front by one.

“It felt good. I’m glad it went in,” he said. “You don’t make it if you don’t take it.”

On the ensuing possession, Lance Thomas stripped Giannis Antetokounmpo, leading to a fast-break dunk by Courtney Lee that helped the Knicks hold on.

New York rebounded from a tough loss Wednesday, when Antetokounmpo hit a step-back jumper at the horn that gave Milwaukee a 105-104 victory at Madison Square Garden.

“It is a great win for us tonight because the other night (we) thought we should have won,” Knicks coach Jeff Hornacek said.

This time, they did. New York erased a 13-point deficit to begin the fourth quarter and ended its longest skid of the season.

Kristaps Porzingis returned from a three-game absence due to a sore left Achilles tendon and added 24 points for the Knicks.

“We needed it. We needed it more than anything,” he said.

Antetokounmpo and Jabari Parker had 25 points apiece for Milwaukee. Greg Monroe chipped in with 19.

“After halftime, we relaxed and didn’t move the ball real well,” Antetokounmpo said. “We were taking tough shots and we weren’t playing our game. We had a chance to put them away, but we didn’t.”

The Knicks used a 12-0 run to cut the Bucks’ lead to one early in the fourth. Milwaukee’s Jason Terry was called for a flagrant foul during the stretch after he struck Ron Baker in the neck with his forearm.

After New York pulled within a point again later in the quarter, Tony Snell connected on back-to-back 3s for Milwaukee. Porzingis answered with a pair of 3-pointers.

After trailing by 12 at halftime, the Knicks opened the third quarter on a 15-4 run to cut the deficit to a single point. The Bucks immediately followed with a 9-0 spurt and led 96-83 heading to the fourth.

The Bucks used torrid long-range shooting to lead 65-53 at halftime. Milwaukee made its first eight shots from 3-point range before Michael Beasley misfired with about seven minutes left in the second quarter.

The Knicks jumped out to a 9-0 lead but the Bucks quickly erased the deficit and held a 33-32 advantage after one quarter.

AFTER FURTHER REVIEW

Hornacek brushed off a report from the NBA that stated there was a missed five-second call on Antetokounmpo’s game-winning shot Wednesday. “You’re not going to see it called,” Hornacek said. “They aren’t going to change the game, so you just move on.”

ROUGH GAME

New York center Joakim Noah picked up three personal fouls and was charged with a technical in the first half after he vehemently argued a call. Noah picked up two fouls in the third quarter and argued with referees as he left the court after being called for an offensive foul. He fouled out late in the game and egged on fans as they mocked him while he made his way to the bench.

TIP-INS

Knicks: Hornacek thought he’d be forced to limit Porzingis’ playing time as he returned from injury, but the forward/center logged 30 minutes before fouling out with 2:44 remaining. Porzingis said after the game that he had no soreness in the Achilles. “Maybe I should have worked harder,” he said.

Bucks: Matthew Dellavedova missed his fifth consecutive game with a strained right hamstring. “He’s doing better,” coach Jason Kidd said. “We’ll see at practice (on Saturday) how he does and hopefully he’s back soon.” … Antetokounmpo has at least 20 points in 14 consecutive games, matching the longest streak by a Bucks player since Michael Redd in 2006.