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NBA national broadcast game ratings up 32% this season


Between cord cutters and controversies (it’s mostly the cord cutters and the NFL being slow to adapt to a new media landscape), there has been a lot of wailing and gnashing of teeth over the declining ratings with the NFL.

Adam Silver is sitting somewhere just smiling as the NBA ratings for national games keeps going up. From Michael Singer with the USA Today.

Between ESPN, TNT and NBA TV, the league’s viewership is up 32% this season and averaging 1.4 million viewers according to Nielsen, the highest start to the season since the 2010-2011 campaign. That was also LeBron James’ first year in Miami.

Last week’s Golden State Warriors vs. Oklahoma City Thunder game was ESPN’s most watched regular season game (3.2 million) since Christmas of 2016. TNT’s opening night broadcast between the Cleveland Cavs and Boston Celtics, while ultimately marred by Gordon Hayward’s injury, was still the second-most watched season-opening telecast in the network’s history with an average of 5.6 million viewers.

Local television ratings tend to be up and down with the teams (although they feel the cord cutting more on traditional broadcasts, and they are doing more streaming, which is growing rapidly).

The NBA has thrived when it has big stars to promote, and right now the game is loaded with them from the older guard — LeBron James, Kevin Durant, etc. — through young stars like Joel Embiid, Kristaps Porzingis, and Giannis Antetokounmpo. The league also has a resurgent Celtics team in a major market, a lot of buzz around Lonzo Ball and the Lakers, and Knicks fans have genuine reasons for hope. Then there are the star-powered teams in Golden State and Cleveland.

It’s all doing that while players are more active politically, which plays well with the NBA’s generally younger, more urban and diverse fan base. NBA fans want authenticity, and they are getting it.

Pelicans rookie Frank Jackson has another surgery, will miss entire season now

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NEW ORLEANS (AP) — The New Orleans Pelicans say rookie guard Frank Jackson won’t make his NBA debut this season after having follow-up surgery to remove residual scar tissue from earlier right foot operations.

The Pelicans say Jackson also received an injection in his foot.

The club says a specialist in New York handled Jackson’s latest procedure.

The Pelicans acquired the 6-foot-4 Jackson through a draft-night trade with the Charlotte Hornets, who selected the former Duke player with the first pick of the second round last summer.

Following the draft, the Pelicans signed Jackson to a three-year contract at the NBA minimum with two years guaranteed, but Jackson needed a second foot surgery last summer to address a setback following his initial surgery last May.

Jackson spent one season at Duke, averaging 10.9 points.


Giannis Antetokounmpo turns bad pass into ridiculous alley-oop (VIDEO)

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That is just not fair.

Milwaukee’s Eric Bledsoe threw an alley-oop pass to Giannis Antetokounmpo that was off the mark — high and behind him — but it just doesn’t matter. The Greek Freak gets up and throws it down.

It’s early, but it’s going to be hard to beat that one for dunk of the night.

League’s Last Two Minute Report backs referees (mostly) in Raptors/Thunder game

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Anyone who watched the Thunder’s win over the Raptors Sunday afternoon in Toronto — especially the final few minutes — thought it was not referee Marc Davis and crew’s finest hour. There were missed calls and three-straight ejections of Raptors players, which all seemed rather hair-trigger (especially coach Dwane Casey, who was tossed for something a fan behind him said).

The NBA’s Last Two Minute report doesn’t see it that way — it says the referees nailed it.

According to the report, there was only one missed call in the final two minutes: Carmelo Anthony held Pascal Siakam as a pass came to him with 11.7 seconds left, and that should have been called.

What about the play that set DeMar DeRozan off and ultimately got him ejected, the drive to the basket with 33 seconds left (and the Raptors down two) where DeRozan thought Corey Brewer fouled him? The report said that was a good no call:

DeRozan (TOR) starts his drive and Brewer (OKC) moves laterally in his path and there is contact. The contact is incidental as both players attempt to perform normal basketball moves….

RHH shows Brewer (OKC) make contact with the ball and the part of DeRozan’s (TOR) hand that is on the ball. The hand is considered “part of the ball” when it is in contact with the ball and therefore, contact on that part of the hand by a defender while it is in contact with the ball is not illegal.

(I didn’t see it that way, I think the contact was more than incidental, and to me looking at the replay Brewer catches some wrist and impedes the shot in a way that was not legal. Just my two cents.)

The report does not cover the ejections, which are reviewed by league operations but not part of this report.

Three thoughts out of all this:

1) Raptors fans/management/players have every right to feel the calls went against them in this game. As for calls always going against them — as DeRozan complained about after the game — 29 other teams and fan bases are convinced the officials have it out for them, too. I never bought that.

2) The Raptors didn’t lose this game solely because of the officiating. Russell Westbrook was clutch down the stretch, the Thunder were part of it, and the Raptors had other issues, too (Serge Ibaka had a rough game, for example).

3) This loss also does not say a thing about the Raptors in the postseason (even if they went a little too much isolation at the end) — this was their third game in four days, they looked tired and flat at the end. That will not be the case in the playoffs.

Rumor: Injured Jimmy Butler wore his jersey under shirt and jacket on Timberwolves bench

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Jimmy Butler‘s competitive fire burns hot.

How hot?

Butler is chomping at the bit to return from his knee injury. He sat on the Timberwolves’ bench during their loss to the Rockets last night wearing what appeared to be typical attire for a sidelined player. But dig deeper, and…

Marc Stein of The New York Times:

This story is too good to check out.