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Michael Jordan scores again, this time with his Jumpman logo

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CHARLOTTE, N.C. (AP) — Michael Jordan is showing he still has the ability to score big – even though he hasn’t played in nearly 15 years.

The Hornets owner’s latest slam dunk off the court might come by way of the NBA’s new uniform contract with Nike.

Since the Jordan Brand is a Nike subsidiary and the namesake of the six-time NBA champion, the Hornets will be the only NBA team to wear the Jordan Brand “Jumpman” logo on their uniforms this season. That would appear to be a merchandising windfall.

After the switch from Adidas, the other 29 NBA teams will wear the Nike “swoosh” on their uniforms.

Charlotte’s All-Star point guard Kemba Walker loves the idea of the Hornets being unique – and knows it’s because of Jordan.

“I mean, he’s the GOAT (Greatest of All Time),” Walker said. “Everybody loves MJ. Everybody loves the way he competed and the way he carries himself.”

Especially off the court.

There isn’t a player in the league who doesn’t want to emulate the NBA’s greatest pitchman.

Though Jordan was not made available to be interviewed for this story, others praised his savvy and longevity.

Oklahoma City guard Russell Westbook is a representative for the Jordan Brand, which sponsors 21 active NBA players. Westbrook is soaking up as much knowledge as he can working with Jordan.

The reigning league MVP said he’s tried to use what Jordan has done with marketing skills as a model for his own success.

“He set himself up, not just on the basketball court, but in business,” Westbrook said. “…. He set himself up tremendously – his kids, his family – by doing the right things on and off the court.”

Jordan last soared through the air in the NBA in 2003. But even now, at 54, his marketability doesn’t seem to be tapering off.

Forbes Magazine estimated last December that Jordan has made $1.7 billion since leaving the University of North Carolina in 1984 – more than any athlete ever.

The vast majority of his wealth has come from marketing, since Jordan earned $93 million during his playing career.

It’s all led to Jordan being able to call his own shots – like exclusive use of the Jumpman logo.

“Well, he does own the team,” Westbook quipped. “He gets to pick that for sure.”

Hornets forward Marvin Williams, who like Jordan played college basketball at North Carolina, said he knows the uniforms will be popular with NBA fans simply because of the “international symbol” Jumpman has become. The logo features a silhouette of Jordan leaping through the air, his legs scissored and one outstretched hand holding a basketball.

“That symbol – I have seen people have it on their clothes, their cars, tattoos,” Williams said.

Larry Miller, president of Jordan Brand, said the logo represents greatness “so it’s a natural fit to have it on the uniforms of MJ’s team.”

“Aligning his team and his brand brings everyone in the Jordan family closer together,” Miller said in an email to The Associated Press, “and it’s a win for both organizations.”

The Hornets recently opened an expanded team store at their downtown arena and are still receiving new Jumpman merchandise, but it’s not staying on the shelves very long.

Hornets executive vice president and chief sales and marketing officer Pete Guelli said the team is expecting a “substantial increase” in merchandise sales.

“Being the only Jordan Brand team has a number of inherent advantages,” Guelli said. “It is also our first formal connection to our owner and allows us to explore additional extensions around that unique alignment.”

History indicates it should be a profitable connection.

“Obviously people knew who he was when he played, but when you see a 5- or 6-year-old kid walking around with Jordans on, and know who Michael Jordan is, but have never seen him play,” Williams said. “I have teammates that have never seen him play but know about everything he has done. It speaks volumes not only to what he has done as a player in his career, but it speaks a ton to what he has done post-basketball as well.”

AP Sports Writer Cliff Brunt in Oklahoma City contributed to this report.

 

Warriors pose for photos with Jahlil Okafor’s dad’s ‘FREE JAH’ shirt

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Jahlil Okafor‘s father has not been shy about speaking out on his son’s behalf. NBA players are advocating for the 76ers to grant Okafor, who’s out of the rotation and on an expiring contract, his desired trade or buyout.

When both join forces…

Kevin Durant, Draymond Green and Stephen Curry appear to really enjoy Chukwudi Okafor’s shirt. That doesn’t mean they’re necessarily calling on Philadelphia to do anything. But they hadn’t to know how it’d be perceived.

It’s easy to predict free agents will avoid the 76ers as a result of the Okafor situation, but few anticipate getting stuck similarly. Players overwhelmingly value money, winning, role and location. If Golden State’s stars are applying any external pressure, it shouldn’t really move Philadelphia more than anything that has already been said and done.

A couple of Lonzo Ball’s triple-double assists look dubious (video)

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Lonzo Ball draws outsized attention because his father, LaVar Ball, lures onlookers and because the rookie plays for the high-profile Los Angeles Lakers.

So, when Lonzo gets a triple-double – like his 11-points, 16-rebound, 11-assists game against the Nuggets yesterday – it draws scrutiny.

Mo Dakhil of The Jump Ball:

The NBA defines an assist as a “pass that directly leads to a basket. … An assist can be awarded for a basket scored after the ball has been dribbled if the player’s pass led to the field goal being made.”

I wouldn’t describe either of those passing as leading directly to a basket. Ball’s teammates each hold the ball for a moment after receiving the pass then take two dribbles against set defenses.

But assists are subjective, and the Lakers aren’t alone in offering a home-court scorekeeping advantage.

Kyle Neubeck of Philly Voice

So, criticize/laugh at the Lakers. But your favorite team probably manipulates assists in its favor, too.

Robin Lopez and T.J. Warren exchange contact, heated words (video)

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Robin Lopez whacked T.J. Warren in the head while chasing an offensive rebound. Warren didn’t like that, so he ran to the opposite end of the court and shoved Lopez to the floor. A heated confrontation ensued, though it didn’t escalate beyond yelling.

Warren received a flagrant foul, and Lopez was hit with a technical in the Suns’ 113-105 win over the Bulls.

Lakers blow 5-on-1 fastbreak (video)

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Corey Brewer is better at finishing fastbreaks than leading them.

Nice defense by Emmanuel Mudiay, too.

But at least the Lakers won.