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Michael Jordan scores again, this time with his Jumpman logo

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CHARLOTTE, N.C. (AP) — Michael Jordan is showing he still has the ability to score big – even though he hasn’t played in nearly 15 years.

The Hornets owner’s latest slam dunk off the court might come by way of the NBA’s new uniform contract with Nike.

Since the Jordan Brand is a Nike subsidiary and the namesake of the six-time NBA champion, the Hornets will be the only NBA team to wear the Jordan Brand “Jumpman” logo on their uniforms this season. That would appear to be a merchandising windfall.

After the switch from Adidas, the other 29 NBA teams will wear the Nike “swoosh” on their uniforms.

Charlotte’s All-Star point guard Kemba Walker loves the idea of the Hornets being unique – and knows it’s because of Jordan.

“I mean, he’s the GOAT (Greatest of All Time),” Walker said. “Everybody loves MJ. Everybody loves the way he competed and the way he carries himself.”

Especially off the court.

There isn’t a player in the league who doesn’t want to emulate the NBA’s greatest pitchman.

Though Jordan was not made available to be interviewed for this story, others praised his savvy and longevity.

Oklahoma City guard Russell Westbook is a representative for the Jordan Brand, which sponsors 21 active NBA players. Westbrook is soaking up as much knowledge as he can working with Jordan.

The reigning league MVP said he’s tried to use what Jordan has done with marketing skills as a model for his own success.

“He set himself up, not just on the basketball court, but in business,” Westbrook said. “…. He set himself up tremendously – his kids, his family – by doing the right things on and off the court.”

Jordan last soared through the air in the NBA in 2003. But even now, at 54, his marketability doesn’t seem to be tapering off.

Forbes Magazine estimated last December that Jordan has made $1.7 billion since leaving the University of North Carolina in 1984 – more than any athlete ever.

The vast majority of his wealth has come from marketing, since Jordan earned $93 million during his playing career.

It’s all led to Jordan being able to call his own shots – like exclusive use of the Jumpman logo.

“Well, he does own the team,” Westbook quipped. “He gets to pick that for sure.”

Hornets forward Marvin Williams, who like Jordan played college basketball at North Carolina, said he knows the uniforms will be popular with NBA fans simply because of the “international symbol” Jumpman has become. The logo features a silhouette of Jordan leaping through the air, his legs scissored and one outstretched hand holding a basketball.

“That symbol – I have seen people have it on their clothes, their cars, tattoos,” Williams said.

Larry Miller, president of Jordan Brand, said the logo represents greatness “so it’s a natural fit to have it on the uniforms of MJ’s team.”

“Aligning his team and his brand brings everyone in the Jordan family closer together,” Miller said in an email to The Associated Press, “and it’s a win for both organizations.”

The Hornets recently opened an expanded team store at their downtown arena and are still receiving new Jumpman merchandise, but it’s not staying on the shelves very long.

Hornets executive vice president and chief sales and marketing officer Pete Guelli said the team is expecting a “substantial increase” in merchandise sales.

“Being the only Jordan Brand team has a number of inherent advantages,” Guelli said. “It is also our first formal connection to our owner and allows us to explore additional extensions around that unique alignment.”

History indicates it should be a profitable connection.

“Obviously people knew who he was when he played, but when you see a 5- or 6-year-old kid walking around with Jordans on, and know who Michael Jordan is, but have never seen him play,” Williams said. “I have teammates that have never seen him play but know about everything he has done. It speaks volumes not only to what he has done as a player in his career, but it speaks a ton to what he has done post-basketball as well.”

AP Sports Writer Cliff Brunt in Oklahoma City contributed to this report.

 

Fergie says she “tried my best” after national anthem blowback

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LOS ANGELES (AP) — Fergie is apologizing after trying something different with the national anthem at the NBA All-Star Game.

“I’ve always been honored and proud to perform the national anthem and last night I wanted to try something special for the NBA,” the Grammy-winning singer said in a statement Monday. “I’m a risk taker artistically, but clearly this rendition didn’t strike the intended tone. I love this country and honestly tried my best.”

Fergie’s slow, bluesy rendition of “The Star-Spangled Banner” on Sunday night wasn’t particularly well received at Staples Center or on social media before the 67th edition of the NBA’s annual showcase.

A low chuckle rumbled through the sold-out arena after she finished the first line of the song with a throaty growl on “the dawn’s early light.”

Fans throughout the star-studded crowd reacted with varying levels of bemusement and enthusiasm while her languid, 2 +-minute version of the song continued. Although Fergie was on pitch, her tempo, musical accompaniment and sexy delivery were not exactly typical for a sporting event or a patriotic song.

Golden State All-Star Draymond Green captured Sunday’s mood – and became an instant GIF – when he was shown open-mouthed on the scoreboard and the television broadcast in apparent confusion over the unique vocal stylings. Green then chuckled to himself after realizing he was on TV.

After a forceful finish, Fergie finally got big cheers when she shouted, “Let’s play some basketball!”

The Black Eyed Peas singer, born Stacy Ann Ferguson, is from nearby Hacienda Heights, California.

Famed basketball commentator Charles Barkley joked that he “needed a cigarette” after Fergie’s performance during the TNT halftime show.

Former Lakers star Shaquille O’Neal leaped to Fergie’s defense, saying: “Fergie, I love you. It was different. It was sexy. I liked it. Leave her alone.”

Others on social media weren’t as kind, with criticism of the performance outpacing the positive reviews.

 

Did Lakers help keep LeBron James in Cleveland with trade?

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When the trade went down between the Lakers and Cavaliers before the deadline — sending Jordan Clarkson and Larry Nance Jr. to Cleveland in exchange for Isaiah Thomas and Channing Frye plus Cleveland’s 2018 first-round draft pick (top-five protected) — it caught the NBA by surprise.

The first reaction for a lot of people to the deal? This opens up as much as $70 million in cap space for the Lakers this summer (depending on other moves with players such as Julius Randle). Los Angeles could sign two max players — LeBron James and Paul George. Why would Cleveland help Los Angeles open up room to steal LeBron.

The Cavaliers didn’t see it that way — they knew they had to make a major shakeup or LeBron was gone. At that point, does it matter where? So in a series of moves, Cleveland GM Koby Altman radically remade the roster around LeBron. The goal was to energize them back into being the team to beat in the East, and from there make it hard for him to leave as a free agent. Since the trades, the Cavaliers are 2-0 and LeBron has clearly been reinvigorated, plus they will add Kevin Love back in a few weeks.

Altman’s plan seems to be working, one executive told Mark Spears of ESPN’s The Undefeated.

“I wouldn’t be surprised if he stays in Cleveland now,” one high-ranking Eastern Conference team executive said. “The Cavaliers put a really good team around him. The Cavaliers have made it really tough for him to decide to leave Cleveland again. The Lakers might have helped them keep LeBron.”

I had heard from sources for a while LeBron to the Lakers was not likely (Paul George is another story, that door remains open). As Spears notes, the Lakers did not have an All-Star in Sunday’s game. Even if LeBron and PG13 went to Los Angeles, that team was third or fourth best in the West next season. LeBron is in full on legacy mode and wants to win rings. Los Angeles is not the place to do it.

Houston is interesting (and it’s still a team I hear some execs think has a real shot), but the gutting or role players on that roster to make it work would be a concern. Maybe a dark horse such as Philadelphia can emerge. However, if LeBron can lead this newly-energized Cavaliers team to the Finals again (his eighth consecutive trip there), they get a high draft pick with the Brooklyn pick, then LeBron gets a commitment from Altman and owner Dan Gilbert to keep spending and being aggressive, where is he going to be closer to a title than at home?

Lou Williams trolls Jimmy Butler for resting during All-Star Game

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Jimmy Butler was in Los Angeles and enjoying his well-earned All-Star slot on Team Stephen.

Well, except for the actual playing basketball part. Butler did not set foot on the court during the All-Star Game at his own request.

“Rest,” Butler said when asked why he didn’t play. “I have to rest. I have to rest my body up. This Timberwolves season is very, very important to me. I’ve got to make sure I’m ready to roll when I get back there.”

Lou Williams, the Clippers’ guard who likely would have been near the front of the line for an open All-Star roster spot in the West (likely second in the queue behind Chris Paul), but instead took part in the Saturday Skills Competition then had Sunday off, trolled Butler for it on Twitter.

This seems more good natured than genuinely bitter.

Williams will roll with it, but his point’s a valid one — if you’re an All-Star, at least play a little and give the people what they want. Get out there for five minutes or whatever. LaMarcus Aldridge only played four minutes, no big deal.

If you’re not going to use the roster spot, give it up to someone who will.

Report: Raptors won’t sign Vince Carter if he gets bought out

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Of returning to the Raptors, Vince Carter said, “It’ll happen one day.” It sounds as if the Kings would buy him out if he wants.

Will he end the season with Toronto?

Josh Lewenberg of TSN 1050:

After speaking with a few team sources, I can confirm that they’ve had internal dialogue and debate about the idea of bringing Vince Carter back. It’s something that they wanted to do over the summer. That’s why they made him an offer, something that I’ve reported in the past. And it’s also something that they’d be open to in the future, perhaps next year in some capacity. But they’ve decided now is not the right time. And I think the consensus seems to be there’s so much going on right now, and they want this season to be about this team, their accomplishments and their playoff push and not the sideshow that I think would come with a Vince Carter return.

The Raptors (41-16) are on pace for their best record ever. They’re excelling offensively and defensively. Kyle Lowry and DeMar DeRozan are spearheading a more dynamic offense that spurs hope for more playoff success.

Toronto is probably correct to save the Carter reunion for another year – though it depends who else is available. That 15th roster spot could be useful. If Carter is the best player who’d sign, the Raptors should sign him and deal with the hoopla.

But it’s not clear whom they could get or whether they could even get Carter. He hasn’t sounded like someone who’d forgo guaranteed salary to play for the minimum.