As I have pointed out before here on NBC Sports, I really do love watching NBA marketing unfold in front of me. Some of it — like Kobe Bryant’s weird post career legacy massaging — is downright impressive.
Other instances are not quite as sly.
Enter newest Oklahoma City Thunder forward Paul George and his latest sponsored Instagram post.
In a recent video posted to his page, George put up a training montage set to an Eminem song that was essentially an advertisement for the gym and trainer he had been working with over the summer. The gym’s own page also features several of these videos. So far, pretty common stuff.
That is, until you read the Instagram caption and see what George had to say about his training. Let’s see if you can spot the issue.
Screenshot via Instagram:
Of course, the issue here is that George essentially took away the leverage the Indiana Pacers would have had if his trade request hadn’t somehow been made public. Repeatedly.
George knew he was going to get traded because Indiana had no choice but to trade him. Saying otherwise is a hilarious and transparent attempt to reshape recent history.
This is perhaps my favorite result of the platitudes drilled into the heads of players by team PR guys and agent media training. That is, when you talk nonsense for so long and during each and every interview — we just dug deep, it’s a game of inches, you have to want it more — sometimes you just don’t know when to stop trying to spin the story in your direction. Especially because the mantra of media training is to be boring and try say nothing, which is hard if you have something to prove or an opinion to change.
Between this and Kevin Durant openly admitting to having a burner Twitter account (which no doubt sparked a flurry of emails and calls between agents and their clients) this is shaping up to be one of the best NBA seasons in recent memories and that’s just from a new media standpoint.
Through the first couple games of the season, Giannis Antetokounmpo has put up impressive numbers — he dropped 34 points, 8 rebounds, and 8 assists on the Cavaliers Friday night.
But the Cavaliers still have LeBron James.
He had 24 points and 8 assists, leading Cleveland to the win.
LeBron also reminded the Greek Freak just how good a rim protector he is. Few people can slow Antetokounmpo on the drive, but LeBron is one of them.
Is it too early to root for a Cavs vs. Bucks playoff series?
In their season opener Wednesday, Atlanta second-year man DeAndre’ Bembry came off the bench and played 17:45, scored six points and was +13 on the night. It was a good start to his career.
But now he is going to miss some time with a fractured wrist.
Bembry underwent an MRI, which revealed a fracture in his right wrist, the Hawks announced Friday. He will return to Atlanta with the team (the Hawks lost to the Hornets Friday night) and will meet with team doctors at the Emory Orthopaedics & Spine Center on Monday. His status will be updated after that.
“We just may play some other guys more, we may use some of the young guys,” Hawks coach Mike Budenholzer told the AP before Friday night’s game. “We’ll just figure it out tonight and as we move forward. I don’t think there’s anything guaranteed for anybody, it’s unfortunate for DeAndre’ and for us.”
It’s not likely Gordon Hayward returns this season. His agent said as much, although a return in March is not out of the question. (It’s better PR wise for the Celtics to say he is out for the season, then if he returns early great, it’s better than setting a deadline he doesn’t meet.)
With that, the Celtics are going to apply for the Disabled Player Exception, which could help them land a replacement player, Danny Ainge told Gary Washburn of the Boston Globe.
President of basketball operations Danny Ainge told the Globe on Friday the club is applying for the Disabled Player Exception, which would provide the Celtics $8.4 million to pursue a player to fill Hayward’s roster spot.
“We’re in the process of doing that,’’ Ainge said. “We have a while to do that. There’s no urgency, but we will apply for that.”
There are limits to what that money can get the Celtics. The money is the same as the mid-level exception, the Celtics can go over the cap to use it, and the player can be obtained via free agency or trade. However, the player must be in the last year of his contract.
It gives the Celtics options. It also does not mean Hayward cannot return, it only means NBA-approved doctors determined he is not likely to return before a mid-June deadline.
The NBA now has a third female assistant coach.
The first was Becky Hammon, who has been part of Gregg Popovich’s Spurs staff for several years (and has coached their Summer League team). The second was Nancy Leiberman, who has been on the staff in Sacramento for a couple of seasons now.
Now the Kings have hired former Seattle Storm coach Jenny Boucek as an assistant coach on Dave Joerger’s staff. She will work as an assistant player development coach.
A former WNBA player in the league’s inaugural season, the past three years she has coached the WNBA’s Seattle Storm (she was fired midway through the last season), and prior to that had been the head coach of the Sacramento Monarchs from 2007-09.