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Report: Expect a bidding war for Giannis Antetokounmpo’s next shoe deal

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Giannis Antetokounmpo is an All-NBA level, franchise cornerstone player who can be a one-man highlight factory — and he’s just 22. Once he develops a steady jump shot — and he will, it’s improving — he will be unguardable. Last season he won Most Improved Player, soon he will be in the running for MVP.

The Greek Freak’s rise led to a massive four-year contract extension from the Bucks that kicks in next season (near but not quite max), but more than that it’s made him a guy that could sell a lot of shoes with a signature line. And that likely will make him a lot more money than what the Bucks are paying him.

Antetokounmpo’s “rookie” contract with Nike is up after this season (he gets just $25,000 a year right now), and Adidas is looking to steal him away, reports Nick DePaula of ESPN.

Once September comes to a close, his current footwear and apparel endorsement deal with Nike is set to expire, making him the clear-cut headliner of the available NBA players looking for a new shoe deal heading into next season….

For (Alex) Saratsis and the Octagon sports agency that represents him, Antetokounmpo’s upcoming shoe deal is not only expected to place him among the top 10 NBA players in the league from an earnings standpoint, but will also have the potential to frame and amplify his overall marketing and personal brand going forward. So far, both Adidas and Under Armour have expressed strong interest, while Nike ultimately holds a “match clause” on any offer sheet Antetokounmpo signs.

“Giannis is a sure thing and unique,” says one industry source. “He does freakish s— that gets folks talking.”

Kristaps Porzingis signed a deal with Adidas last summer for $5 million annually, with the potential for a couple million more in bonuses — and big men traditionally don’t sell shoes. Guards and wings — like Antetokounmpo — move product. The fact that Antetokounmpo is an international star helps open up European and other markets as well for whoever has his shoe contract.

Which will be Nike — I am not sure what offer Adidas could make that Nike would not match. Not that Adidas and Under Armour will not try. DePaula estimates that Antetokounmpo will make $7 million to $10 million annually on his next shoe deal, I have to imagine that comes with a signature shoe line coming where he would get a slice of that pie. All of that could be well worth it for Nike, or whoever has his rights.

I look forward to getting a pair of the Greek Freak 1s when they hit the market.

LeBron James on talk with Lonzo Ball: “Some things could be held private”

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LeBron James was caught on a hot mic this week speaking with Los Angeles Lakers rookie Lonzo Ball. The conversation came after the Cleveland Cavaliers beat the Lakers in Ohio, 121-112.

In their talk, LeBron told Ball that he needed to stay in his zone and be aggressive. Pretty generic stuff, to be honest.

Meanwhile, LeBron was asked about whether he thought having microphones record those types of conversations between players was good for the league. He was less than enthused.

Via Cleveland.com (response is at 0:50 in the video above):

Some things could be held private. Like my conversation with Lonzo. Everything doesn’t need to be said. Should be some type of privacy. I’m OK with it.

It does raise an interesting question in terms of player privacy and separation between media, fans, and players. On one hand, you could see how what they say on the floor, in a public arena meant for spectators, could be deemed public and therefore fair game.

But it’s also common for media not to publish — or for TV not to broadcast — the things players say during the game. We don’t hear trash talking, even if we see it, and if you’ve ever sat near the floor at an NBA game you hear a lot more colorful language than you do watching the game on TV.

However you come down player privacy on the court, it doesn’t seem like LeBron needed to speak with Ball in front of media like that. He could have spoken to him in the tunnels below the Q, or got his phone number and texted him. He could have sent him a DM on Twitter and it would have been more private.

It feels like there was a performative aspect to this, like LeBron wanted to create a mystery around his conversation with Lonzo but it got turned on its head. It’s just too bad what was said between them wasn’t actually that interesting.

LeBron James on possibly winning fifth MVP this season: “it would mean a lot”

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LeBron James is destroying the NBA’s traditional aging curve. Over the years and looking at thousands of players, we know that at certain ages and years in the league, guys start to decline. Look at the guys still in the league from the 2003 NBA draft: players still in the league, such as Dwyane Wade and Carmelo Anthony, are seeing their games deteriorate in their 15th NBA season. As expected.

Not LeBron.

About to turn 33 and having played more regular season games than Michael Jordan did, LeBron is averaging 28.1 points, 9.3 assists and 8.1 rebounds a game, with a true shooting percentage of 65.9 that would be a career high, and a PER of 31.5 that is right at his career high for a season (31.7). LeBron has not lost a step.

LeBron is in the middle of the too-early MVP conversation, where he and Houston’s James Harden have separated from the field a third of the way into the season. At shootaround Saturday LeBron said winning the NBA MVP for a fifth time would matter to him, but what he really likes doing is opening the door to future NBA players to blow up the aging curve. Via Nick Friedell of ESPN.

“Team success is always the number one, but along the way if you’re able to accomplish some individual awards, individual achievements, it would mean a lot,” James said after Saturday’s practice. “I feel good. This is my 15th year, but this is one of the best years I’ve had as far as how I feel and I want to continue that. I want to kind of try to break the mold for the next generation. So just take the narrative out of ‘OK, you’re past your prime when you get [to] 31, or you’re past your prime in your 12th year in the league, or whatever the case may be.’ Hopefully I can break the mold so when the next guy comes, he can still get 200 or 300 million and be 33 years old. I’m serious. You guys are laughing, I’m serious. This is the mold I’m trying to break.”

He’s broken it.

Part of it is that today’s players know more about nutrition and training than past generations. They tend to take better care of their bodies, there are improved medical treatments, and much better diets — and nobody takes all that more seriously than LeBron.

Also, he is a physical freak of nature. Always has been.

It’s too early to have a serious MVP conversation, we have two-thirds of the season remaining, but as of now LeBron and Harden are the front runners (with guys such as Giannis Antetokounmpo, Stephen Curry, Kyrie Irving, Anthony Davis and others on the next tier). If LeBron can keep up this level of play, and continues to carry the Cavaliers to a top two record in the East, he will be one of the top vote-getters. No question.

And that would break a mold, too, and put him in a conversation with Michael Jordan again (Jordan won five MVPs, the oldest at age 35).

Kevin Hart plays Shaq, Saturday Night Live takes on Inside The NBA

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Notoriously undersized actor — and NBA All-Star Weekend Celebrity Game MVP — Kevin Hart playing the notoriously oversized Shaquille O’Neal is brilliant.

That was at the heart of it when Saturday Night Live took on Inside the NBA on its Christmas show Saturday night. Hart was into it poking fun at Shaq’s penchant for going off with his own word salad during the show.

Charles Barkley and Shaq are rich satire targets, and SNL went right at them. Well done.

James Harden, Chris Paul lead Rockets to 13th straight victory

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HOUSTON (AP) — Nursing a sore knee, James Harden said he came close to not playing Saturday night.

When team doctors warned him that it would be painful, but he could play through it, he said, “Let’s go.”

Harden scored 31 points and Chris Paul had 25 and the Rockets beat the Milwaukee Bucks 115-111 for their 13th straight victory.

The winning streak is the Rockets’ longest since a franchise-best 22 straight in 2007-08.

Harden hit a step-back 3-pointer over Malcolm Brogdon and was fouled, giving Houston an 11-point lead with less than six minutes remaining. In the last two minutes, Paul hit back-to-back mid-range jumpers on consecutive possessions to put the game out of reach.

“Mentally, this was a big win for us,” Paul said. “We never let go of the rope. Every time they made a little push, we stayed right there down the stretch. James was out there, basically, on one leg. The mental toughness we showed as a team is what we take from this game.”

Giannis Antetokounmpo had 28 points, nine rebounds, five assists and four steals for Milwaukee. Khris Middleton had 23 points, and Brogdon added 20. Milwaukee has lost three in a row after winning six of seven.

“Harden made some tough shots and Chris Paul made some big shots down the stretch as well,” Bucks coach Jason Kidd said. “We gave ourselves a chance, but we just came up short.”

The Rockets grinded through frustrations, 15 turnovers and a below-average shooting night. Paul had a technical foul, Harden had a delay of game warning, and the Rockets faced serious adversity for the first time in weeks. Entering Saturday, Houston had dominated teams in its streak, winning all but two games by double figures with an average margin of victory of 16.9 points.

“We just didn’t have our best stuff tonight,” Rockets coach Mike D’Antoni said. “But we found a way. It was one of those typical grind games where you’ve just got to find a way somehow.”

Paul scored 23 of his 25 points in the second half, overcoming a rocky first half where he missed all five shots he attempted and turned the ball over five times.

“I had never coached him in a back-to-back, but I’m thinking he’s kind of dead,” D’Antoni said. “Then, all of a sudden, he comes out in the third quarter and turns into Superman.”

Paul made 7 of 8 shots in the second half, including 3 of 4 from beyond the arc, also making all eight free throws in the game.

Harden scored 20 points or more for the 29th straight game, matching Houston’s franchise record set by Moses Malone.

Both Harden and Clint Capela (left heel contusion) were game-time decisions after suffering injuries on different collision plays in Friday night’s win over San Antonio. Capela sat out the game, and P.J. Tucker started in his place, getting 10 points and 10 rebounds in 38 minutes.

Behind Tucker, Nene scored a season-high 16 points, largely on thunderous one-handed dunks. The Rockets were outscored by the Bucks 44-40 in the paint and outrebounded 40-38.

Milwaukee and Houston traded blows in the first half, with the Rockets leading by three at the end of the first quarter. They were tied at 55 at the half. The Rockets haven’t trailed at the half since Nov. 25 in a 117-102 win over the Knicks.

The Rockets took an 84-79 lead into the fourth quarter.

At 24-4, the Rockets are tied for their best 28-game start in franchise history, matching the 1993-94 season when they won their first championship.