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CEO: Timberwolves’ jersey ads will ‘change the way teams evaluate these types of deals’

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MINNEAPOLIS (AP) — The Minnesota Timberwolves are getting into the jersey advertisement game with a Fitbit patch in a three-year deal.

The Timberwolves announced the marketing collaboration for the team’s first jersey patch on Tuesday. Fitbit also will be featured in the newly renovated Target Center, with the team exploring ways the wearable technology can help players, employees and fans track their health and fitness during practices, games and everyday activities.

Timberwolves CEO Ethan Casson said the team sees the partnership as more than a small patch in the corner of newly designed jerseys unveiled later this summer. The Timberwolves were among four other teams bidding for Fitbit’s business.

“This is going to change the way teams evaluate these types of deals and relationships going forward,” Casson said. “This is different than anything I’ve seen before.”

The Wolves plan to use Fitbit’s technology throughout the organization, including logging the new concession offerings at Target Center into the Fitbit food section to help fans make healthier choices at the games. The wearables will be used with the Iowa Wolves, the Des Moines-based development league team recently purchased by the Timberwolves, as a test for performance enhancement that might be incorporated with the NBA team. Areas of interest include sleep, recovery from workouts and nutrition.

“They weren’t just looking at this as a jersey sponsorship,” Fitbit chief marketing officer Tim Rosa said. “They were looking at it as an opportunity to tell a bigger story around innovation and health and wellness.”

Coach Tom Thibodeau is on board, Casson said.

Jersey patches are just starting to take hold in the NBA. Boston, Sacramento, Brooklyn, Philadelphia and Cleveland are among the teams to announce deals with various sponsors. The Wolves have been exploring potential deals for months.

They considered local companies and had conversations with several Chinese companies after John Jiang joined the team as the NBA’s first Chinese minority owner. In the end, they chose San Francisco-based Fitbit for its recognizable brand and the company’s ability to partner with the franchise on several health and wellness fronts.

“We think we’re going to evolve weekly with the types of things we’re thinking of doing and capable of doing,” Casson said. “We’re thrilled to be a part of it.”

Rosa said Duluth, Minnesota, ranked first on the company’s “Fittest Cities” list in 2017 while Minneapolis ranked second in 2016. Fitbit also has business relationships with several prominent Minnesota companies that do business with the Wolves, including UnitedHealth Group, Target, Best Buy and the Mayo Clinic, which partners with the Timberwolves on their practice facility.

The Iowa Wolves will wear a Fitbit jersey patch, and the WNBA’s Minnesota Lynx will use the wearable technology. The Lynx feature the Mayo Clinic and Verizon on the front of their jerseys.

“The ability to work with a team and work on specific things around sleep or activities in the offseason, it’s pretty exciting,” Rosa said. “It’s a mutual benefit that a team has access to all of this plyometric data. There’s a lot of room for improvement and understanding your body and how to enhance performance.”

 

Status woe: Cavaliers not planning changes lineup amid slump

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INDEPENDENCE, Ohio (AP) — Cavaliers coach Tyronn Lue isn’t changing his starting lineup or rotations despite Cleveland’s current troubling state.

A day after the Cavs gave up 148 points – tying a franchise record that stood since 1972 – in an embarrassing loss to Oklahoma City, Lue said he’s not making any major moves to snap his team from its mid-season doldrums (and as they head into a tough stretch of the schedule).

The Cavs have lost 10 of 14 and have been blown out three times in the past week.

Lue decided not to show his players video on Sunday as the team practiced in advance of Tuesday’s game in San Antonio. Lue explained his reasoning for not making any changes as the Cavs are the same team that won 13 straight and 18 of 19 earlier this season.

Cavs forward Kyle Korver said the only way to fix things is “to look yourself in the mirror and say how can I help the team? It’s really simple but it really is true.”

 

Three Things to Know: Tony Parker out as starter, Dejounte Murray in for Spurs

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Every day in the NBA there is a lot to unpack, so every weekday morning throughout the season we will give you the three things you need to know from the last 24 hours in the NBA.

1) Tony Parker loses starting job to Dejounte Murray, Spurs lose anyway to Pacers. Since getting back into the lineup after off-season quad surgery, future Hall of Famer Tony Parker has started all 21 games he has played in. He has started all but 13 games in a 17-year NBA career and hasn’t come off the bench for a game since 2010.

Until Sunday. Dejounte Murray got the call and that is how it’s going to be for a while in San Antonio. Parker told Tom Osborn of the Express-News he’s good with it because Popovich wants it.

“Pop told me,” Parker said. “He told me he thought it was time, and I was like, ‘No problem.’ Just like Manu (Ginobili), just like Pau (Gasol), you know that day is going to come. If Pop sees something that is good for the team, I will try to do my best…I will support Pop’s decision, and I will try to help DJ as best as I can and try to be the best I can in that second unit with Manu and Patty (Mills).”

Especially with Manu Ginobili and Rudy Gay both out injured, the second unit could use some more shot creation, which Parker can provide. More importantly, Parker has said he isn’t right yet this season after surgery, and he had lost a step the last couple of seasons when he was healthy. Still, we will see how long this change sticks, every time the Spurs go away from Parker, they return. Before this game, the four regular Spurs starters this season — Kyle Anderson, Danny Green, Paul Gasol, and LaMarcus Aldridge — plus Parker were outscoring teams by 29 points per 100 possessions. With Murray those four are -3.1 per 100 (Stats via Cleaning the Glass, which removes garbage time). (I need to add here that due to injuries, none of these lineups has played even 200 minutes together yet this season).

There is a statistical reason for the move, however — the Spurs have won this season despite having no Kawhi Leonard to speak of because of their second best defense in the NBA, and with Murray on the court this season San Antonio has been 11 points per 100 possessions better than when he sits.

Sunday, Popovich and the Spurs got the up-and-down, roller coaster game we have come to expect from Murray — he does a lot of good things, and he makes some plays like a young player. The defense was stingy, as expected, but the offense generated just 88.4 points per 100 possessions, and the Spurs lost to the Pacers 94-86. The starting five were -4 in their 15+ minutes.

Victor Oladipo had 19 points and led a balanced Pacers attack in the win.

2) Kyrie Irving returns, drops 40, but Celtics lose to lowly Magic anyway, their third straight defeat. If the Celtics were going to have a stinker of a game, Sunday was the time to do it because everyone in New England was focused on the Patriots and nobody was going to notice what they did.

After missing one game, Kyrie Irving returned with a vengeance Sunday scoring 40 points on 23 shots and hitting 5-of-7 from three. None of that mattered after the game, where the Celtics struggled at home and lost to the Orlando Magic, the formerly last-place team in the East, 103-95 (Orlando moved ahead of Atlanta with the win).

The struggle in those three games has been on the offensive end (the defense, best in the NBA for the season, has still been good). The Celtics are approaching the trade deadline looking for more shooting if they can find the right deal (what team isn’t?), and for a few games it has looked like they needed it because Jaylen Brown can’t make this between-the-legs move on every possession.

@fchwpo goes through his legs to get to the bucket!

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Boston is still two-games up in the East on Toronto, but they head now out of a four-game road trip in the West. We’ll see if the offense finds itself against the Lakers (who have played better the past couple of weeks and are no easy win).

3) Lakers’ fan drains $100K halfcourt shot. This was the shot of the day — and was worth $100,000 to a bounty hunter and Lakers’ fan.

Mayhem in LA as he uses the window for $100K!

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Lakers fan hits halfcourt shot to win $100,000 (VIDEO)

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The Los Angeles Lakers are having a pretty good January.

The team has a losing record overall but is 6-5 in 2018, despite the noise from the Ball family and the need for public confidence for Luke Walton as coach.

Still, I’m not sure they’re having as good a time as the guy who won $100,000 by banking in a halfcourt shot on Sunday.

Via Twitter:

The fan’s name is apparently Suni Strong, and he’s from Palmdale. He played high school basketball, works at Space-X, and was on a canceled A&E show about bounty hunting.

Seriously.

Via OC Register:

“When I first walked in I said have my check ready,” he said. “I knew I was going to make it. I had to.”

Asked if he called “bank,” Strong replied, “Why would I do that? I called money.”

That’s some serious scratch.

Spencer Dinwiddie hits game-winner for Nets over former team (VIDEO)

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Spencer Dinwiddie was once a member of the Detroit Pistons. They traded him to the Chicago Bulls back in 2016 for Cameron Bairstow, and the Bulls promptly waived him less than a month later. That same day, Bairstow was waived by the Pistons.

On Sunday, Dinwiddie got his revenge on Detroit by ending their matinee matchup with a step-through jumper that two Pistons failed to defend.

The play came with 4.7 seconds left and the Brooklyn Nets trailing, 100-99. Dinwiddie ran across the far side of the floor to receive the ball from the sideline, then to the near elbow before putting on a series of moves to get his shot off.

The play gave Detroit just 0.09 seconds left, and they couldn’t get an attempt off.

Brooklyn beat the Pistons, 101-100.

Meanwhile, Dinwiddie continues to have the best season of his career. He’s averaging 13.2 points, 6.5 assists, and 3.3 rebounds per-game, all career-highs. He’s also boosted his VORP to 1.1, another personal best.