Cavaliers unveil new logos (photo)

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The Cavaliers are on center stage, about the meet the Warriors in a highly anticipated third straight Finals matchup.

Cleveland used its platform to unveil new new logos.

Cavaliers release:

The new Cavaliers logos will carry forward both the popular “C-Sword” and “C” logos from previous years, as well as the original expression of Cavaliers Wine & Gold, the team’s first colors in their inaugural 1970 season, which were re-introduced in 2010-11. Navy remains a complimentary color, while black is officially introduced as a new and permanent addition to the Cavaliers color palette. Black is a nod to the historic turning point in the 2016 NBA Finals when the Cavs wore their black-sleeved uniforms in games 5 and 7 of the NBA Finals when they beat the Warriors in Golden State. The Cavaliers were the first team in NBA history to overcome a 3-1 deficit en route to winning the NBA Championship.

BRAND STORYTELLING

The Cavaliers are modern-day champions who carry the “sword” for Cleveland. The franchise demonstrates teamwork to conquer all challenges and defy all odds to prove anything is possible. The ‘All for One. One for All.’ spirit serves to unite our community with pride and confidence.

C-Sword (Primary)

C-Sword (Primary)

The sword evokes the spirit of the resilience of Cleveland. Introduced in 2003, the C-Sword is the anchor to the Cavaliers’ brand. It is one of the key symbols of the Cavaliers organization and serves as the iconic image of strength and dedication. This logo carries forward the previous Cavaliers’ identity, undergoing two simple modifications: the subtle white accent in the hilt of the sword has been removed; and a consistent gold outline has been added around the sword.


C (Partial Logo)

C (Partial Logo)

The “C” stands for something bigger than the Cavaliers. It stands for Cleveland – a city united. The “C” also represents the Cavaliers commitment to champion our hometown both on and off the court. The “C” now officially joins the Cavaliers logo collection. The “C” has been used at center court at Quicken Loans Arena for each of the past four seasons and continues to gain popularity.


Shield (Secondary)

Shield (Secondary)

The Shield represents the Cavaliers commitment to Defend the Land. The shield evokes the spirit of a modern defender. Introduction of the shield also represents the mark of a crusader, and the tool of a defender. The Shield is a direct nod to the most faithful and passionate of Cavaliers fans, including members of Wine & Gold United, who stand together in loyalty and support of the Cavaliers and are symbolic of the “All for One. One for All.” mindset and spirit.


Global Logo

Global Logo

The new global logo merges elements from across the logo suite into one united logo to capture Cleveland’s emergence and the Cavaliers prominent brand presence within the international marketplace.


Wordmarks

Wordmarks

The new Cavaliers wordmarks introduce a new aggressive look that represents the substantial progress of the franchise. The new sharp edges of the Cleveland Cavaliers and CAVS typeface are inspired from notions of a defender and the motion of a sword.

The Cavs are apparently dumping their primary logo, which is:

The new logos just put the carryover logos over shields – hardly anything to get excited about, one way or the other.

The new wordmarks are a little jagged for my taste, but they’re fine.

This mostly just feels like Trail Blazers-esque change for the sake of change – and merchandising.

Phoenix Suns with quality solar eclipse joke on Twitter

Associated Press
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With the cooler-than-I-expected solar eclipse on Monday came a lot of bad solar eclipse jokes on Twitter. Because that’s what Twitter does. Especially the NBA Twitterverse. We knew a lot of “where on the flat earth will Kyrie Irving watch the eclipse?” jokes were coming.

There were a couple of good ones, however.

Appropriately, the Phoenix Suns won the day.

One personal favorite here, an old meme that never goes out of style.

Report: Other small-market teams championing Pacers’ tampering allegation against Lakers

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The NBA, at the Pacers’ request, is investigating whether the Lakers tampered by making impressible contact with Paul George.

Bob Kravitz of WTHR

In fact, there’s word that other small- and mid-market team officials have reached out to the Pacers and told them, “Good for you. Fight the good fight.”

Small-market teams whine too much about the disadvantages they face, but tampering isn’t really a market-size issue. Remember, under Mitch Kupchak, the Lakers were known as the only team that didn’t tamper.

The Lakers have advantages because George is from the area, and Los Angeles offers immense marketability. That’d be true whether or not they contacted George or his agent before he officially became a free agent.

I understand the desire to take down the big, bad Lakers – especially now that they appear poised to become truly big and bad again. But it’s hard to find a team that can cast a stone at them from anywhere other than a glass house.

Report: Clippers hiring ex-Cavaliers executive Trent Redden

AP Photo/Mark Duncan
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The power dynamics within the Clippers are shifting, and the ground apparently hasn’t settled yet.

Doc Rivers has been stripped of his presidency. Jerry West became a consultant. Lawrence Frank now holds the most prestigious title in the front office, and newly hired Michael Winger will report to him. Also falling under Frank in the organizational chart? Trent Redden.

Kevin Arnovitz of ESPN:

Longtime Cleveland Cavaliers executive Trent Redden will join the LA Clippers’ front-office staff as assistant general manager, league sources said on Monday.

Redden was ousted in Cleveland with David Griffin. He’ll help the Clippers simply by providing another capable executive. They’ve long needed to add front-office employees (and pay for them).

But Redden also exacerbates the issue of Frank’s underlings having far more front-office experience than him. As the Clippers try to establish their new setup, we’ll see whether that creates complications.

Warriors’ Steve Kerr: I expect to coach all season and for many years ahead

AP Photo/Jeff Chiu
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Warriors coach Steve Kerr has missed significant time the last two seasons due to complications from back surgery.

Could those issues derail his career?

Kerr, via Scott Ostler of the San Francisco Chronicle:

“I fully expect to coach all year,” Kerr says in a no-nonsense tone. “That’s my expectation. And for many years to come.”

On the most basic level, it’d be good if Kerr feels well enough to coach. The headaches sound miserable, regardless of his job.

But it’d also be ideal if the NBA didn’t lose one of its best coaches just as he’s getting started. The 51-year-old Kerr might wind up the greatest coach of all time. Obviously that’s a long way off, but he has that potential – health permitting.