Cavaliers unveil new logos (photo)

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The Cavaliers are on center stage, about the meet the Warriors in a highly anticipated third straight Finals matchup.

Cleveland used its platform to unveil new new logos.

Cavaliers release:

The new Cavaliers logos will carry forward both the popular “C-Sword” and “C” logos from previous years, as well as the original expression of Cavaliers Wine & Gold, the team’s first colors in their inaugural 1970 season, which were re-introduced in 2010-11. Navy remains a complimentary color, while black is officially introduced as a new and permanent addition to the Cavaliers color palette. Black is a nod to the historic turning point in the 2016 NBA Finals when the Cavs wore their black-sleeved uniforms in games 5 and 7 of the NBA Finals when they beat the Warriors in Golden State. The Cavaliers were the first team in NBA history to overcome a 3-1 deficit en route to winning the NBA Championship.

BRAND STORYTELLING

The Cavaliers are modern-day champions who carry the “sword” for Cleveland. The franchise demonstrates teamwork to conquer all challenges and defy all odds to prove anything is possible. The ‘All for One. One for All.’ spirit serves to unite our community with pride and confidence.

C-Sword (Primary)

C-Sword (Primary)

The sword evokes the spirit of the resilience of Cleveland. Introduced in 2003, the C-Sword is the anchor to the Cavaliers’ brand. It is one of the key symbols of the Cavaliers organization and serves as the iconic image of strength and dedication. This logo carries forward the previous Cavaliers’ identity, undergoing two simple modifications: the subtle white accent in the hilt of the sword has been removed; and a consistent gold outline has been added around the sword.


C (Partial Logo)

C (Partial Logo)

The “C” stands for something bigger than the Cavaliers. It stands for Cleveland – a city united. The “C” also represents the Cavaliers commitment to champion our hometown both on and off the court. The “C” now officially joins the Cavaliers logo collection. The “C” has been used at center court at Quicken Loans Arena for each of the past four seasons and continues to gain popularity.


Shield (Secondary)

Shield (Secondary)

The Shield represents the Cavaliers commitment to Defend the Land. The shield evokes the spirit of a modern defender. Introduction of the shield also represents the mark of a crusader, and the tool of a defender. The Shield is a direct nod to the most faithful and passionate of Cavaliers fans, including members of Wine & Gold United, who stand together in loyalty and support of the Cavaliers and are symbolic of the “All for One. One for All.” mindset and spirit.


Global Logo

Global Logo

The new global logo merges elements from across the logo suite into one united logo to capture Cleveland’s emergence and the Cavaliers prominent brand presence within the international marketplace.


Wordmarks

Wordmarks

The new Cavaliers wordmarks introduce a new aggressive look that represents the substantial progress of the franchise. The new sharp edges of the Cleveland Cavaliers and CAVS typeface are inspired from notions of a defender and the motion of a sword.

The Cavs are apparently dumping their primary logo, which is:

The new logos just put the carryover logos over shields – hardly anything to get excited about, one way or the other.

The new wordmarks are a little jagged for my taste, but they’re fine.

This mostly just feels like Trail Blazers-esque change for the sake of change – and merchandising.

Thompson’s playmaking a steadying force for defending champs

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OAKLAND, Calif. (AP) — Klay Thompson danced unabashedly in China after winning another NBA championship, and it got shared all over social media. He smoked a stogie on the rooftop, letting loose to reveal another side of himself.

“I didn’t plan for that video to go viral,” Thompson said matter-of-factly. “I was just having fun. I’ve always been myself and having fun while doing it and learning to enjoy every day, because it goes by so fast.”

Coming to that mindset, however, has been a process for the seventh-year Golden State guard, who acknowledges for so long he put extreme pressure on himself to be the best.

The quiet, more under-the-radar Warriors All-Star of the bunch, Thompson has provided a steadying hand early on for the reigning NBA champions who are favored to capture a third title in four years.

“I used to stress a lot more at the beginning of my career about my performance,” Thompson recalled. “Now, it’s not like I don’t stress, but I play more carefree and I’m more able, if I play as hard as I can I’m satisfied with the results. … I used to compare myself with all players and want to be the best so badly, but now it’s all about winning and having fun and realizing basketball is more of a team sport than anything.”

After a recent practice, Thompson dazzled right alongside a couple of visiting Harlem Globetrotters, spinning the ball on his finger, rolling it up and down his arms, off his knee and then a foot soccer-style before swishing a short jumper.

“I should’ve been a Globetrotter!” he yelled.

It’s a new look for this hang-loose, beach-loving Splash Brother.

The approach is working for the Warriors.

“He still carries the threat. You have to honor him,” Orlando coach Frank Vogel said. “He’s great at making the right play. Their whole team is. I think he’s trying to fit in with their whole buy-in that ball movement and passing is greater than any one man carrying the bulk of it.”

Still, his numbers are stellar. Thompson has had a fast start this season, which previously hasn’t been the case.

Thompson credits the familiarity with teammates and a comfort in coach Steve Kerr’s offense.

“He’s taken another step in his game. Just the experience that he’s had in his career, every year he’s gotten better and I think this year he’s shown how at the end of the season he carried it over to the beginning of this year,” backcourt mate Stephen Curry said. “Historically he hadn’t started seasons well but this year he’s locked in. He’s obviously shooting the ball well and playing great defense, but I think the biggest thing is his playmaking in situations where he’s drawing a crowd. He’s making great decisions setting guys up and just playing under control for the most part this entire season.”

Life off the court is great for Thompson, too, and that helps him be stress-free on it.

Look closely, and it’s easy to see he has come out of his shell.

On a day off last week, he golfed a popular public course close to Oracle Arena. Thompson signed someone’s toaster last spring, and it became a superstition.

In July, he threw out the ceremonial first pitch at an Oakland Athletics game, then drove an IndyCar in September while serving as Grand Marshal of a series stop in Sonoma.

Thompson shares his training tricks on social media and posts photos with his bulldog, Rocco.

He recently donated $75,000 to relief efforts in the aftermath of the devastating Northern California wildfires, committing $1,000 per point for a three-game stretch during which he scored 69 points – but added to that total.

He is a spokesman for chocolate milk and an obscure – in the U.S. anyway – Chinese shoe company. He signed an $80 million, 10-year extension to wear the sneakers.

“Life’s good,” Thompson said. “I never thought I’d get paid millions of dollars to wear shoes and apparel. I’m very proud to be a part of Anta. … It’s so cool that I’m big in China. I never thought I’d be on billboards and posters in China.”

Thompson has found a balance during the offseason to stay sharp, mixing up his workouts with outdoor activities he enjoys.

“It took years for me to figure out how to prepare the best I can for the season. I finally learned in my sixth year,” he said. “You’ve got to stay in shape almost year-round because as you get older it’s harder to get back into shape. It’s easier to get out of shape than it is to get back into shape. I do other things besides basketball to stay in shape in the offseason. I think that just keeps my mind fresh.”

He hopes to do a formal swim from Alcatraz, or even a triathlon. He swims in the ocean – “my favorite place in the world” – whenever he can. Freestyle is his strength, butterfly not so much. He plays hours of beach volleyball or just throws the football around and runs routes through the sand.

At work, he has been a model of consistency. Thompson is determined to be a better passer, creating for teammates whenever possible. He also usually guards the opponent’s top perimeter scorer.

Thompson is off to his best shooting season ever, with career highs of 49.4 percent shooting from the field and 45.6 percent on 3-pointers.

“I think his playmaking has been the best it’s been in his career,” Kerr said. “He’s really doing a good job of putting the ball on the floor and moving it on, drive and kick game, finding the centers in the pocket for little floaters. … It’s been his best passing season so far.”

Thompson used to get teased for his lack of assists, and it remains a running joke.

“I got thick skin,” Thompson quipped, “honestly I don’t really care.”

That carefree approach has taken time, and the Warriors are better for it.

 

Report: Mark Cuban in process to buy Mavericks’ G-League team

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There will come a day, in the not too distant future, when every NBA team will have an owned and affiliated G-League team. It will be a place for them to develop young players — guys they drafted but need more run than they’d get in the NBA, guys on two-way contracts, and just players they like and want to give a chance. The NBA is more and more becoming a development league — and if the one-and-done rule is replaced with something akin to the baseball rule for players going to college, having a strong G-League team will matter even more.

Which is why the news that Mark Cuban is about to buy the G-League team already affiliated with the Mavericks makes sense. Marc Stein of The New York Times broke the news.

While the name of the guys signing the checks will change with the Texas Legends, little else will.

It’s just another sign of the future in the NBA.

Isaiah Thomas is up for a Cavaliers vs. Celtics playoff clash

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Isaiah Thomas says he has moved on from the trade this summer that caught him off guard, shipping him from Boston — where he was a fan favorite — to Cleveland.

Sort of. Like a lot of sudden relationship ends, Thomas says he’s moved on, but it doesn’t sound like he totally has yet. Look at what he told Sam Amick of the USA Today in an interesting Q&A.

“I’ve put it behind me, and I’ve continued to try to do that… But other than that, every day that I’m in the gym or that I’m on the court or in the weight room or doing whatever I have to do to get back to who I was, and get back to being 100 percent healthy, yes I do use it as motivation.”

Thomas has yet to set foot on the court as a Cavalier, spending the start of the season rehabbing a hip injury. He’s expected back next month.

It’s very early in the NBA season, we’re not at 20 games or even Thanksgiving yet, but it has become evident that the Cavaliers have some legitimate defensive concerns, and that the Boston Celtics are a legitimate threat to them.

That would set up a series between Thomas’ old team that he’s still a little angry at, and his new team in Cleveland. And Thomas is good with that.

“Oh, that would be lovely. That would be the story that God made, and it probably will work that way. It always does. It always works – I’m not going to say in my favor, but it seems to always work out no matter what the circumstance is. That would be a special moment. If they make it there, and we make it there, and then we clash, and then you never know what’s going to happen. But I’ll be ready for whatever happens.”

Not enough NBA players use the word “lovely” anymore.

But I’m with Thomas, I want to see that series, too.

Cavaliers’ Derrick Rose out two more weeks due to sprained ankle

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With Isaiah Thomas still rehabbing, the Cleveland Cavaliers have had to lean more on Derrick Rose at the point, when he is available (he’s only played in half of Cleveland’s games). More Rose has not been good for Cleveland’s defense, and it’s forced Tyronn Lue to play Kevin Love more at center just to have enough shooting on the floor, so there are driving lanes for LeBron James and Dwyane Wade.

Now we will have to see what Lue and the Cavaliers do without Rose for a couple more weeks. Rose will be out for a couple of weeks with his sprained left ankle, the team announced Friday afternoon.

“Due to continued symptoms, the ankle will be immobilized in a boot for the next week and he will also undergo an extended treatment process over the next two to three weeks.”

Rose has averaged 14.3 points on 47 percent shooting this season in Cleveland.

With Rose and Thomas out, Cleveland has gone with Iman Shumpert technically as the point, although LeBron handles the playmaking duties. He brings some size to the position, but he can’t defend quick point guards well (not that Rose could). This new lineup has won the Cavaliers a couple of games in a row, although that has been far more about their offense making runs rather than their struggling defense (last in the NBA) stepping up.

It’s been tough to get a feel for this Cavaliers team and what they really are this season, in part due to all the injuries. This simply adds to that mess.

The Cavaliers take on the slumping Clippers Friday night.