There are not going to be dramatic changes to the look of the NBA when Nike takes over the apparel contract for next season, replacing Adidas. Instead of the Adidas logo, there will be a swoosh, sleeved jerseys will fade away, and some teams will modify their alternate jerseys, but the league is not getting a total uniform makeover next season. Things will look basically the same.
Except in Charlotte — they will not have a swoosh, they will have the Jordan Jumpman logo.
The why is obvious — Michael Jordan is the primary owner of the Hornets and, obviously, the guy the Jordan brand was named after. The Jordan Brand is part of Nike. The Hornets made the announcement this week buried in a press release about moving the fan shop at the arena, hat tip to Sole Collector for finding this. Here is what the release says:
The re-opening of the Hornets Fan Shop will coincide with the launch of the team’s new Jordan Brand uniforms as Nike becomes the NBA’s uniform provider beginning this season. The Hornets will be the only team in the NBA wearing Jordan Brand uniforms, and with the agreement taking effect, the Hornets Fan Shop will have even more of the popular Jordan Brand Hornets merchandise than it has had previously.
While it’s not like the Lakers or Celtics are going to be changing up their traditional uniforms, even teams like the Hornets will keep a similar look under Nike.
What should be interesting to see is what the Christmas Day and All-Star uniforms look like under a Nike touch.