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NBA sees hopeful numbers in first year of new TV deal

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In the first season of a massive new $24 billion television contract, the NBA saw its combined domestic ratings for all networks stay even when compared to last season.

For Bill Koenig, the league’s president of global media distribution, that qualifies as a victory.

Long immune to the ratings tumbles that have plagued other television shows in the era of DVRs and cord-cutting, some sports leagues saw their viewership numbers dip in part because of a bombastic presidential election cycle. The NBA opened its season going head-to-head with a historic World Series matchup between the Cubs and Indians, but has emerged with what Koenig considers encouraging signs as the playoffs begin next week.

The combined U.S. ratings held firm at 0.8 for the season while the league had a 3 percent rise in unique viewers and a 6 percent increase in the total hours of game action fans have watched in a season, according to the NBA. Also, 19 more games were broadcast nationally.

“I think our game is very attractive to the younger, more technologically savvy, multicultural fan. Those numbers are growing over time,” Koenig said in a phone interview. “I also think there is a real emphasis here of promoting our game through traditional means, buying advertising, but also through social media.”

Koenig was at the forefront of negotiations for the record-breaking contract with Turner and ESPN/ABC that flooded the league with revenue this season. If the sheer size of the deal put more pressure on the NBA to deliver big ratings, Koenig isn’t telling.

“We worked with our network partners to drive tune-in, to make a compelling schedule and to use our digital and social media in ways that are an advantage for us,” Koenig said. “I wouldn’t say it’s any more important this year than it was in years past, but as time goes on we have more in our arsenal to help drive viewership.”

The NBA leads all U.S. sports leagues with 1.3 billion combined followers on social media and is feeding the appetite for content.

With the 19 additional national television games, fans have watched 37 million more hours of game action, the league said. The Christmas Day game between Cleveland and Golden State was the most viewed early game in ABC’s history, opening night on TNT was up 8 percent and the most-viewed curtain-raiser since 2013 and the Warriors-Cavaliers rematch on Martin Luther King Jr. Day was the most-viewed regular season game since 2013.

That contrasts with the NFL, which saw its ratings decline by 8 percent last season, while marquee games on Sunday and Monday nights were down 12 percent and 10 percent, respectively.

Compelling story lines including Russell Westbrook‘s pursuit of averaging a triple-double through an entire season, LeBron James‘ title defense in Cleveland, Kevin Durant‘s move to Golden State and James Harden‘s renaissance in Houston have helped drive interest.

In the second half of the season, the issue of resting star players has come to the forefront. Television partners have expressed concern when healthy stars sit out of nationally televised games. It will be a topic this week when the owners convene in New York for the Board of Governors meetings.

“I’ve been in touch with our national and regional telecasters on this issue. It’s something that’s very important,” Koenig said. “Obviously, the basketball people with our teams and our league are very involved in this process, too. We’re going to discuss it and try and come up with measures that we think will address the issue in a way that serves the various interests that we’re trying to serve.”

There will be discussions about streamlining replays and timeouts in an effort to make the game more “free-flowing” and enjoyable to watch, Koenig said. He did not anticipate any changes for next season, but the league has already installed clocks in arenas to try and keep timeouts from dragging too long. Broadcasters are starting to sprinkle advertising in during free throws and other slower times to try to avoid the full commercial breaks that can lead viewers to change the channel.

“We understand the importance of pure competition. We don’t want to do anything that will negatively impact that,” Koenig said. “I think that the basketball side understands the business reality and the importance of what we’re trying to do and we’re both working toward the same end.”

The television contract lasts another eight years, and Koenig’s work is hardly finished. The league is constantly experimenting with its presentation, exploring virtual reality, different camera angles for mobile viewers and other ways to appeal to a changing audience.

“We can’t rest on our laurels,” he said. “We want to evolve. We want to create something that is more compelling for today’s viewer and tomorrow’s viewer.”

This story has been clarified to show that the Warriors-Cavaliers game on MLK Day was TNT’s highest-rated regular season game since 2013, not just its highest-rated MLK Day game.

Russell Westbrook to miss start of training camp after PRP injection in knee

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There is a physical price for the historic, MVP season Russell Westbrook had last go around.

When the Oklahoma City Thunder open training camp next week, Westbrook will be sidelined for a couple of days to rest his knee after getting a platelet-rich plasma therapy injection, Thunder GM Sam Presti told the media (as reported by Royce Young of ESPN).

PRP therapy was made popular in the NBA by Kobe Bryant and now a number of players have used the treatment. It involves the player giving some blood, which is then spun in a centrifuge to separate the platelets, which are then injected back into the area where the person wants to promote healing.

Westbrook is the heart and soul of the Thunder, averaging a triple-double last season with 31.6 points, 10.7 rebounds and 10.4 assists per game. With the off-season addition of Paul George, the Thunder are a dangerous team in the West, one that will have a very strong defense and a couple of elite scorers now.

Westbrook also has a max contract extension sitting in front of him from the Thunder, as he has since July 1, which he has yet to sign. That should make Thunder fans a little nervous. George is in the last year of his contract, and there have been not-so-subtle hints out of his camp he is headed to the Lakers next summer. If this year goes well in Oklahoma City — such as the Thunder reaching the Conference Finals — maybe George reconsiders, and with that Westbrook would stay (he has professed and shown loyalty to the city so far). Maybe they stay anyway. However, both men seem to be using the LeBron James playbook of keeping all their options open.

Report: Carmelo Anthony “heavily considering” adding Portland to trade list

Associated Press
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If he could choose his destination, Carmelo Anthony would be playing this coming season alongside Chris Paul and James Harden in Houston. However, since that seems dead, Anthony has told the Knicks he also would waive his no-trade clause for Cleveland or Oklahoma City.

What about Portland, a team hot on the rumor mill?

Anthony has yet to tell the Knicks he would waive his no-trade to head to the Pacific Northwest, but he’s seriously considering adding the Blazers to the list, reports Marc Berman of the New York Post.

The source told The Post that Anthony is heavily considering putting the Trail Blazers on his list as well.

Portland’s stars Damian Lillard and C.J. McCollum have been very public in their recruitment of Anthony. That seems to be having an effect.

Portland has the pieces to get a trade done, much more so than the Thunder or Cavaliers. The Knicks would certainly ask the Blazers for the just drafted Zach Collins, and Evan Turner with his $17 million salary would be part of the deal to match up the numbers, then after that there would be other players and picks needed to round everything out. However, there are multiple ways to get that deal done.

Anthony just added Cleveland and Oklahoma City to his list of acceptable trade destinations, he likely lets Cleveland negotiate with them for a while to see if a trade can be reached. However, if no deal is reached — and it will not be easy to find a trade the Knicks like with those rosters, plus both of those teams are already paying the luxury tax so there are financial considerations — then the Trail Blazers could be in luck.

Minnesota’s Wiggins considers contract deal without agent

Associated Press
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MINNEAPOLIS (AP) — Andrew Wiggins says he feels good about a max contract offer that is sitting in front of him with the Minnesota Timberwolves. But he’s in no rush to get it signed.

Wiggins says he is going over the five-year, $148 million offer from the Wolves deliberately to make sure everything is where he wants it before he signs. He is being extra careful because he is operating without an agent after parting ways with Bill Duffy and BDA Sports in August.

Wiggins says he has only positive things to say about Duffy. But he made the decision “from a business point of view.” He says he is leaning on parents, who were both high-profile athletes.

He says he appreciates the level of commitment the Timberwolves have shown and wants to be in Minnesota for the long term.

 

Report: Carmelo Anthony adds Cavaliers, Thunder to list of teams where he will accept trade

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Carmelo Anthony wants most of all to be traded to Houston (and he has leverage thanks to the no-trade clause Phil Jackson/James Dolan gave him). However, to make the deal work the Rockets needed to unload the three-year, $60 million contract of Ryan Anderson — which the Knicks do not want, and neither did any third team without a couple high first-round picks as a sweetener. Also, the Knicks wanted quality you assets back the Rockets didn’t have (or would part with), so the deal was dead. Anthony tried to wait it out, but nothing happened, and at this point the Knicks expect ‘Melo in camp Monday.

In the face of that, Anthony has expanded his list of teams where he will waive his no-trade clause to include the Cleveland Cavaliers and Oklahoma City Thunder, according to multiple reports.

Adrian Wojnarowski of ESPN was first with the news about the Cavs.

Carmelo Anthony, a 10-time NBA All-Star, has delivered the New York Knicks an expanded list of teams — including the Cleveland Cavaliers — with which he’d be willing to waive his no-trade clause, league sources told ESPN.

After the Knicks insisted that they were unable to make a deal with the Houston Rockets, his primary trade destination, Anthony and his representatives honored New York’s request and furnished at least two more teams within the past 10 days, league sources told ESPN.

ESPN’s Ian Begley filled in the details.

Cleveland was on the initial list of teams Anthony gave the Knicks (teams he would waive his no-trade for) but the Knicks wanted Kevin Love and Cleveland shot that down (that was before the Kyrie Irving deal, now Cleveland is even less likely to make that trade). The Cavaliers don’t have a lot of young talent on their roster, and that’s what the Knicks will want back in a deal, picks and players who are on Kristaps Porzingis‘ career arc.

If Cleveland was willing to throw the 2018 Brooklyn Nets pick in the trade it would get done quickly, but I have been told (before this news) Cleveland would not part with that pick, they see it as “LeBron leaves” insurance.

You can bet LeBron James is pushing to get Anthony on the Cavs. Adding him and Dwyane Wade — when Wade is bought out by the Bulls (eventually) — would move the Cavaliers a little closer to the Warriors, although both Wade and ‘Melo are bad defensive matchups against Golden State.

Oklahoma City would likely use Enes Kanter in any trade because his $17 million salary helps balance the money. However, the Thunder are like the Cavs in that this is not a roster with much young talent that the Knicks would want. Guys like Doug McDermott and Kyle Singler are not going to cut it.

It could take a third team to get a deal done with either the Cavaliers or Thunder.

While there had been rumors Portland was still trying to get in — that’s a team with multiple ways to make that trade if they are willing to send Zach Collins and picks to New York — multiple reports out of New York say the Blazers are not one of the teams on Anthony’s list, something first reported by Stefan Bondy of the New York Daily News.

Anthony may well get moved before the start of the season now, but not likely before training camp opens for the Knicks Monday. So that awkward set of questions still gets to take place.