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Adam Silver, citing Millennials, says NBA will look at length of games

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Those dang Millennials. All they do is build things like Facebook, rack up student loan debt, and now they’re trying to shorten our NBA games. Which is a good thing! Unless you like the length NBA games are now, in which case I might have some bad news for you.

Speaking to reporters in London on Thursday, NBA Commissioner Adam Silver said he and the league are constantly taking into consideration the length of games due to decreased attention spans like those found in your friendly neighborhood Millennial.

Via ESPN:

It’s something that I know all of sports are looking at right now, and that is the format of the game and the length of time it takes to play the game,” Silver said. “Obviously people, particularly millennials, have increasingly short attention spans, so it’s something as a business we need to pay attention to.”

“When the last few minutes of the game take an extraordinary amount of time, sometimes it’s incredibly interesting for fans, other times it’s not,” Silver said. “The short answer to your question is we are going to take a fresh look at the format, specifically in the last two minutes.”

“It’s something that we track very closely,” Silver said. “In the league office we time out every game, we know exactly how much time each possession takes and, again, we can also look at minute-by-minute ratings, so we know at what point fans are potentially tuning out as well.

Joking aside, this is a good thing and not uncommon in any way. Even YouTubers have stats so they can see when people are turning off their videos, so the NBA using those type of analytics shouldn’t be surprising.

I don’t think we’re headed for Slamball just yet, where the floor is made of trampolines and quarters are only six minutes long, but some changes ahead make sense.

There’s been a lot of hubub about officiating in the NBA lately, and debate over the Last Two Minute Report. Games in the NBA can bog down due to new replay procedures enacted in recent years.

Anecdotally, as someone who watches a lot of basketball games, I don’t feel as though this is a plague o’er the league. Reviews could be improved, as sometimes the speed at which issues are resolved even with the aid of the folks over in Secaucus is surprisingly lethargic.

Overall I don’t find NBA games to be horrifyingly slow. I can’t think of the last time I got up from my seat at an NBA game to get a beer or a hamburger in the shape of a basketball and didn’t lose at least 10 minutes of game clock after waiting in line.

The same can be said for trying to write anything during an NBA game, it almost feels like it goes by aggressively fast.

But I digress as this is the cantankerous rankling of an apparently old Millennial wanting to keep things the way they are. Adam Silver knows best, and soon he will have to plan for our new media consumption overlords: Generation Z.

I wonder how long their attention span is? I hope they made it this far down the page.

Gordon Hayward will play for Jazz in Game 5 without minutes restriction

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Gordon Hayward has averaged 20.5 points a game in these playoffs — and that includes a 40 point outburst in Game 3 — but what has been more impressive is he has done it efficiently, with a true shooting percentage of 61.1. While Joe Johnson and others have stepped up, Utah will need Hayward’s shot creation if they are going to win this series.

They will have it Tuesday night in Game 5.

After missing the second half of Game 4 due to food poisoning (he tried to play but was ineffective in the first half), he is back and ready to go this time around.

So is Rudy Gobert. The Jazz will be at full health, while the Clippers remain without Blake Griffin for the remainder of the playoffs.

Having those two back is a boost for the Jazz, they need to score more consistently against the Clippers, but the bigger key will be defensively trying to deal with Chris Paul on the pick-and-roll. He has been masterful this series, and the Jazz need to keep him in check to give their offense a chance.

When NBA switches to Nike uniforms next season, Hornets will move to Jordan Brand

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There are not going to be dramatic changes to the look of the NBA when Nike takes over the apparel contract for next season, replacing Adidas. Instead of the Adidas logo, there will be a swoosh, sleeved jerseys will fade away, and some teams will modify their alternate jerseys, but the league is not getting a total uniform makeover next season. Things will look basically the same.

Except in Charlotte — they will not have a swoosh, they will have the Jordan Jumpman logo.

The why is obvious — Michael Jordan is the primary owner of the Hornets and, obviously, the guy the Jordan brand was named after. The Jordan Brand is part of Nike. The Hornets made the announcement this week buried in a press release about moving the fan shop at the arena, hat tip to Sole Collector for finding this. Here is what the release says:

The re-opening of the Hornets Fan Shop will coincide with the launch of the team’s new Jordan Brand uniforms as Nike becomes the NBA’s uniform provider beginning this season.  The Hornets will be the only team in the NBA wearing Jordan Brand uniforms, and with the agreement taking effect, the Hornets Fan Shop will have even more of the popular Jordan Brand Hornets merchandise than it has had previously.

While it’s not like the Lakers or Celtics are going to be changing up their traditional uniforms, even teams like the Hornets will keep a similar look under Nike.

What should be interesting to see is what the Christmas Day and All-Star uniforms look like under a Nike touch.

Allen Iverson breaks down MVP race (he’d give it to Westbrook)

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The polls are closed, and the voting is already in on the NBA Most Valuable Player race, however, we’re all going to have to wait until June 26 to find out the result. So the debate rages on, with playoff performances shaping the narrative.

Why not ask a former MVP and Hall of Famer?

Allen Iverson told Bleacher Report he would pick Westbrook for MVP. Then he broke down the candidates.

I just think (Westbrook’s) headed to doing something that we never thought would happen again [in averaging a triple-double throughout a season]…

[Kawhi Leonard]’s the best two-way player in the league, plays the game the right way. Well, if you play with Pop [Gregg Popovich], then you’re going to play the game the right way anyways. But he does everything on the floor to help his team win. Right there in the MVP race. In any other season, I think him or James [Harden]—LeBron [James], you could give it to him every year.

But this year, it’s just one of those years for Westbrook, and we should cherish it and love it for what it is, because we never thought this would happen again, just like we never thought nobody will score 100 points like Wilt [Chamberlain] again.

It’s one of them years like you’re supposed to give that to him hands down with the great season those guys are having. I mean, Isaiah [Thomas] has been playing the way he’s been playing. [Kevin] Durant’s been playing the way he’s been playing. A lot of guys are having MVP seasons, but this guy’s just having a special season.

The MVP debate isn’t over because there isn’t one right answer — Westbrook, James Harden, and Kawhi Leonard all have a legitimate case. One is not vastly superior to the other, and LeBron James should be in the discussion as well (but the late fade by the Cavs hurt him). That said, a lot of former players seem to side with Iverson in the Westbrook camp.

You should read the entire interview, Iverson talks about his crossover and if Isaiah Thomas should be called for it (you have to know how AI answered that), the evolution of the game, and much more.

It’s a great read. Regardless of who you think should be MVP.

Pat Riley: Friend talked me out of going Dan Gilbert when LeBron James left

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When LeBron James left Cleveland, Cavaliers owner Dan Gilbert released his infamous letter.

When LeBron left Miami, Heat president Pat Riley issued a classy statement.

The difference was nearly not as stark following Riley’s final meeting with LeBron in 2014 in Las Vegas.

Wright Thompson of ESPN:

Riley told his lieutenant, Andy Elisburg, to get the two championship trophies LeBron had won and pack them in their hard-shell carrying cases. Elisburg also brought charts and an easel for a presentation about the free agents the Heat would pursue. The day of the meeting, a hotel bellhop followed them with a luggage cart carrying the presentation and the two trophies. Riley brought wine from a Napa vineyard named Promise. It was the same label Maverick Carter had presented Riley with when they did the deal four years earlier. Riley respects Carter, and when he walked into the suite and saw James with agent Rich Paul and friend Randy Mims but no Maverick, part of him knew the meeting wasn’t sincere. He told Elisburg to keep the trophies and easel in the hall. James and his associates were watching a World Cup game, which they kept glancing at during the presentation. At one point, Riley asked if they’d mute the TV.

Riley flew home worried and got a text telling him to be ready for a call. About 15 minutes later, his phone rang and Paul was on the other end. The agent handed the phone to LeBron, who started by saying, “I want to thank you for four years …”

“I was silent,” Riley says. “I didn’t say anything. My mind began to just go. And it was over. I was very angry when LeBron left. It was personal for me. It just was. I had a very good friend who talked me off the ledge and kept me from going out there and saying something like Dan Gilbert. I’m glad I didn’t do it.”

The most shocking element of Gilbert’s letter wasn’t that he wrote it. People say dumb things, especially in the heat of the moment. But it was surprising nobody stopped Gilbert from publishing it. Of course, he runs the franchise. But nobody felt empowered to tell him it was a bad idea?

Riley was obviously fortunate to get that message and wise to heed it. But even he has let his disdain for LeBron leaving slip out a couple times.