NEW YORK, NY - APRIL 13:  NBA Commissioner Adam Silver looks on during a press conference to announce a marketing partnership between the NBA and PepsiCo on April 13, 2015 at Terminal 23 in New York City. Pepsi will replace Coca-Cola Co with league sponsorship rights, ending a 28-year relationship with Coke.  (Photo by Alex Goodlett/Getty Images)
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Adam Silver, citing Millennials, says NBA will look at length of games

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Those dang Millennials. All they do is build things like Facebook, rack up student loan debt, and now they’re trying to shorten our NBA games. Which is a good thing! Unless you like the length NBA games are now, in which case I might have some bad news for you.

Speaking to reporters in London on Thursday, NBA Commissioner Adam Silver said he and the league are constantly taking into consideration the length of games due to decreased attention spans like those found in your friendly neighborhood Millennial.

Via ESPN:

It’s something that I know all of sports are looking at right now, and that is the format of the game and the length of time it takes to play the game,” Silver said. “Obviously people, particularly millennials, have increasingly short attention spans, so it’s something as a business we need to pay attention to.”

“When the last few minutes of the game take an extraordinary amount of time, sometimes it’s incredibly interesting for fans, other times it’s not,” Silver said. “The short answer to your question is we are going to take a fresh look at the format, specifically in the last two minutes.”

“It’s something that we track very closely,” Silver said. “In the league office we time out every game, we know exactly how much time each possession takes and, again, we can also look at minute-by-minute ratings, so we know at what point fans are potentially tuning out as well.

Joking aside, this is a good thing and not uncommon in any way. Even YouTubers have stats so they can see when people are turning off their videos, so the NBA using those type of analytics shouldn’t be surprising.

I don’t think we’re headed for Slamball just yet, where the floor is made of trampolines and quarters are only six minutes long, but some changes ahead make sense.

There’s been a lot of hubub about officiating in the NBA lately, and debate over the Last Two Minute Report. Games in the NBA can bog down due to new replay procedures enacted in recent years.

Anecdotally, as someone who watches a lot of basketball games, I don’t feel as though this is a plague o’er the league. Reviews could be improved, as sometimes the speed at which issues are resolved even with the aid of the folks over in Secaucus is surprisingly lethargic.

Overall I don’t find NBA games to be horrifyingly slow. I can’t think of the last time I got up from my seat at an NBA game to get a beer or a hamburger in the shape of a basketball and didn’t lose at least 10 minutes of game clock after waiting in line.

The same can be said for trying to write anything during an NBA game, it almost feels like it goes by aggressively fast.

But I digress as this is the cantankerous rankling of an apparently old Millennial wanting to keep things the way they are. Adam Silver knows best, and soon he will have to plan for our new media consumption overlords: Generation Z.

I wonder how long their attention span is? I hope they made it this far down the page.

NBA: 76ers got away with violation before Robert Covington’s late 3-pointer against Trail Blazers

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Robert Covington hit the game-winning 3-pointer in the 76ers’ 93-92 win over the Trail Blazers on Friday, but that wasn’t Covington’s only triple as Philadelphia overcame a four-point deficit in the final 40 seconds. He also buried a 3-pointer with 38 seconds left.

The catch: That shot came after Philadelphia should have turned the ball over, according to the NBA’s Last Two Minute Report.

Gerald Henderson missed a 3-pointer, and Dario Saric prevented the rebound from going out of bounds, saving the ball with a pass to Covington. Except Saric got away with stepping out of bounds with the ball with 42.1 seconds left, per the league:

Saric’s (PHI) left foot is out of bounds when he makes contact with the loose ball.

That would’ve given Portland the ball up four.

The 76ers overcome the odds to win this game. But a correct call might have produced too steep of a hill for Philadelphia to climb.

NBA: Heat got away with two violations before clutch 3-pointer in win over Mavericks (video)

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Dirk Nowitzki entered Miami nostalgic about returning to the place he led the Mavericks to the 2011 NBA title.

He left with a 99-95 loss to the Heat.

But perhaps correct officiating down the stretch would have produced a different result.

Before Tyler Johnson hit a key late 3-pointer, Miami got away with two violations, according to the NBA’s Last Two Minute Report.

First, Goran Dragic should’ve been called for travelling with 1:47 left:

Dragic (MIA) moves his pivot foot.

Failing that, Hassan Whiteside should’ve been whistled for a three-second violation with 1:45 left:

Whiteside (MIA) is in the paint for longer than three seconds.

Either call would’ve ended the Heat’s possession. Instead, they kept swinging the ball until Johnson hit his 3-pointer.

We’ll never know how the game would’ve played out with a correct call, but at different points, Dallas trailed by just two and three while having to intentionally foul.

Raptors Kyle Lowry was ejected Sunday for blow to Brandon Knight’s head (VIDEO)

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Kyle Lowry has had an All-Star worthy season, but he’s had a rough few games.

His jumper has gone missing the last three games — he is shooting 35.4 percent overall and 25.9 percent from three in those games. Not coincidentally, all three of those are Raptors losses.

Then on Sunday, he struck the Suns’ Brandon Knight in the head as Knight drove the lane. Lowry made an ill-advised swipe at the ball after Knight got past him and smacked Knight on the head. Lowry was given a Flagrant 2 and was ejected, which was the right call.

Lowry took responsibility for the hit and said after the game he texted Knight to apologize, that he wasn’t a dirty player and didn’t intend to do hurt Knight. Classy move. But Lowry still could face a fine from the league for this.

Three things we learned Sunday: Roller coaster Laker season has some deep, deep dips

LOS ANGELES, CA - DECEMBER 29:  Luke Walton of the Los Angeles Lakers watches play during a 101-89 Dallas Mavericks win at Staples Center on December 29, 2016 in Los Angeles, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Harry How/Getty Images)
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With a couple of important football games Sunday you may have missed some other things. Like why a highway was covered in red Skittles. Or, the handful of NBA Games that took place. We can help you with the latter, here are the big takeaways from Sunday.

1) On the anniversary of Kobe’s 81-point game, Lakers only score 73.
I keep waiting for the day Luke Walton snaps.

He has been the model of the patient, developmental basketball coach of a young team this season — it’s about progress, about lessons learned, about laying a foundation that helps this young core grow into something more dangerous in future years. He has been what the Lakers needed, a departure from last year and he who shall not be named. However, the lack of effort and growth on defense — the continued inability to defend the pick-and-roll — has to be eating at him inside. This is a young team, it’s going to have ups and downs, but the downs have been deep and pronounced, and at some point I expect Walton to just unload on his young charges.

Although if it didn’t happen after Sunday, it might never happen. On the 11th anniversary of Kobe’s 81-point game, the Lakers as a team scored just 73 points. Los Angeles lost by 49 points, a franchise record for worst loss ever. Walton said after the game the Lakers lacked the kind of veteran or natural leader on this team who would take charge on the court and call out his teammates off it in moments like this. Maybe he needs to be that guy.

Comments about the Lakers often talk about a quality young core for them to build around. There is some truth to that. Brandon Ingram has had some better games of late, although on Sunday he was asked to start for the injured D’Angelo Russell and be a playmaker and that failed. Ingram missed his first shot and it got in his head for the rest of the day, throwing off his game. Ingram needs to be a better shot creator (and get stronger). Jordan Clarkson can score the rock, and both he and Larry Nance Jr. are future NBA rotation players who can contribute to very good teams. Then there is Russell — nobody has been more up and down this season than the second-year point guard. A few weeks back I wrote about how he had finally developed a game-day routine and seemed to be turning a corner with a string of strong games. Since then he’s pretty much stunk. He’s developing, although it’s fair to ask if he’s doing that fast enough?

(Still, the Lakers really missed Russell Sunday — he’s the only guard they have who is a threat to score from three or getting into the lane, he’s a good passer who sees the angles on the court, and when he’s out there the ball moves better. This Lakers team lacks shot creators and when Russell is out the offense can stagnate quickly, reverting to one-on-one plays.)

It’s fair to ask why the inconsistent defensive efforts? Well, consistently bad may be the more accurate description. They make bad decisions constantly, and the veterans they have either are not great defenders — Nick Young, Lou Williams — or can be drawn into bad positions, such as Timofey Mozgov having to defend Dirk Nowitzki Sunday.

It’s also fair to ask if the Lakers really have an alpha in this core? Do they have a top 15 NBA player that can be the cornerstone of a future contender? I don’t see it. Maybe Ingram with some muscle and experience on him can get there — scouts are still very high on his game — but I do not see it elsewhere. Plus, I don’t see the alpha, ultra-competitive personality that doesn’t accept losing gracefully. Again, maybe Russell or someone has that and is just not confident showing it yet, but this team lacks it.

With all that, the Lakers development roller coaster seems to have bigger dips than highs. Which has to frustrate Walton. And at some point, he’s going to lose it.

2) The Suns beat the Raptors, and Eric Bledsoe was the reason.
Phoenix has won a couple of game in a row, and while beating the Knicks does not earn guys high praise, beating the Toronto Raptors will do that. Quietly Eric Bledsoe has had a borderline All-Star season — he’s not going to make the team due to the depth of talent in the West and the fact the Suns suck — and he showed it Sunday with an impressive 40 points to get Phoenix the win.

3) The Warriors punish Magic to end week where they asserted themselves. Last week for the Warriors started with a rematch against Cleveland, and Golden State earned a measure of confidence blowing them out. Then the Warriors beat Russell Westbrook and the Thunder thanks to a “look at what you’re missing” game from Kevin Durant. Then the Warriors knocked off the surging Rockets and James Harden.

That’s a good week, although the Warriors still had to face the Magic on Sunday. That had the makings of a potential let down game but the Warriors pulled away for the win.

Golden State has established itself as the best team in the NBA this regular season. There’s still a lot of season (nearly half) to go, and they will get tested in the playoffs, but they have set the mark to beat. Did they set the bar last year, too? Yes. And they made the Finals (and would have won if Draymond Green could keep his hands to himself), not something to ignore. But this season feels different with Durant in the fold. We’ll see. But for right now, they keep right on rolling at 38-6.