NEW YORK, NY - APRIL 13:  NBA Commissioner Adam Silver looks on during a press conference to announce a marketing partnership between the NBA and PepsiCo on April 13, 2015 at Terminal 23 in New York City. Pepsi will replace Coca-Cola Co with league sponsorship rights, ending a 28-year relationship with Coke.  (Photo by Alex Goodlett/Getty Images)
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Adam Silver, citing Millennials, says NBA will look at length of games

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Those dang Millennials. All they do is build things like Facebook, rack up student loan debt, and now they’re trying to shorten our NBA games. Which is a good thing! Unless you like the length NBA games are now, in which case I might have some bad news for you.

Speaking to reporters in London on Thursday, NBA Commissioner Adam Silver said he and the league are constantly taking into consideration the length of games due to decreased attention spans like those found in your friendly neighborhood Millennial.

Via ESPN:

It’s something that I know all of sports are looking at right now, and that is the format of the game and the length of time it takes to play the game,” Silver said. “Obviously people, particularly millennials, have increasingly short attention spans, so it’s something as a business we need to pay attention to.”

“When the last few minutes of the game take an extraordinary amount of time, sometimes it’s incredibly interesting for fans, other times it’s not,” Silver said. “The short answer to your question is we are going to take a fresh look at the format, specifically in the last two minutes.”

“It’s something that we track very closely,” Silver said. “In the league office we time out every game, we know exactly how much time each possession takes and, again, we can also look at minute-by-minute ratings, so we know at what point fans are potentially tuning out as well.

Joking aside, this is a good thing and not uncommon in any way. Even YouTubers have stats so they can see when people are turning off their videos, so the NBA using those type of analytics shouldn’t be surprising.

I don’t think we’re headed for Slamball just yet, where the floor is made of trampolines and quarters are only six minutes long, but some changes ahead make sense.

There’s been a lot of hubub about officiating in the NBA lately, and debate over the Last Two Minute Report. Games in the NBA can bog down due to new replay procedures enacted in recent years.

Anecdotally, as someone who watches a lot of basketball games, I don’t feel as though this is a plague o’er the league. Reviews could be improved, as sometimes the speed at which issues are resolved even with the aid of the folks over in Secaucus is surprisingly lethargic.

Overall I don’t find NBA games to be horrifyingly slow. I can’t think of the last time I got up from my seat at an NBA game to get a beer or a hamburger in the shape of a basketball and didn’t lose at least 10 minutes of game clock after waiting in line.

The same can be said for trying to write anything during an NBA game, it almost feels like it goes by aggressively fast.

But I digress as this is the cantankerous rankling of an apparently old Millennial wanting to keep things the way they are. Adam Silver knows best, and soon he will have to plan for our new media consumption overlords: Generation Z.

I wonder how long their attention span is? I hope they made it this far down the page.

Report: Heat reach out to Chris Bosh to find ‘amicable resolution,’ get no response

Miami Heat players Josh Richardson, left, Chris Bosh, center, and Tyler Johnson, right, look up as they watch a video replay during the final seconds of the second half in Game 5 of an NBA basketball playoffs first-round series against the Charlotte Hornets, Wednesday, April 27, 2016, in Miami. The Hornets defeated the Heat 90-88. (AP Photo/Wilfredo Lee)
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The Heat won’t waive Chris Bosh yet, because if he plays 25 games (regular-season or playoff) with another team this season, he’d count against Miami’s cap this summer. The only path to the extra cap space is ensuring Bosh misses the postseason.

With players waived after today ineligible for the playoffs and every team having 24 or fewer regular-season games remaining, the time to formally waive Bosh is approaching.

Bosh will still get the $75,868,170 remaining over the final years of his contract from Miami. The key for the Heat is getting a doctor, selected jointly by the NBA and players union, to rule that Bosh — who has had multiple blood-clot episodes — continuing to play would present a “medically unacceptable risk of suffering a life-threatening or permanently disabling injury or illness.” Then, Bosh’s salary won’t count against the cap (at least unless he plays 25 games elsewhere).

Ira Winderman of the South Florida SunSentinel:

The Heat, according to a source close to the situation, in recent days have attempted to reach out to Bosh in hopes of an amicable resolution, without response.

For Bosh to get the remaining money he’s owed, he’ll have to cooperate with the medical testing.

This is a huge opportunity for him, anyway. The doctor ruling it’s safe for him to play is his most direct path onto the court.

But I also understand Bosh’s bitterness toward the Heat. He wants to play, and they won’t let him. He doesn’t have to be amicable.

Still, he’ll cooperate enough. There’s too much money on the line.

Knicks evaluating players based on triangle fit

Phil Jackson
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It was never clear whether Knicks president Phil Jackson was forcing/would force coach Jeff Hornacek to run the triangle offense.

It’s still not.

Jackson insisted he was fine with Hornacek deviating from the famed scheme Jackson used as a coach with the Bulls and Lakers. But now it appears the triangle is back, and Hornacek — whose Suns teams used more of an up-tempo, pick-and-roll attack — is expressing a long-term commitment to it.

Stefan Bondy of the New York Daily News:

Jeff Hornacek confirmed Tuesday that management is using the remaining months to evaluate who fits the system, which has been re-emphasized as more of a traditional triangle since the All-Star break. Hornacek even made it sound like they were placing players in two different hats: the triangle yays, and the triangle nays.

“As times goes on, you say can they get it? Are they getting better at it? If they’re not, you go, OK,” Hornacek said. “End of the year comes and we’re having our discussions and you say, ‘Can this guy play this offense? We’ll say either yay or nay or he’s getting it, he’s getting better. So I’m sure that’s part of evaluations this summer.”

Yaron Weitzman of Bleacher Report:

It’s difficult to believe Jackson’s fingerprints aren’t all over this, especially with Jackson-favorite Kurt Rambis heavily involved.

What does that mean for Hornacek, who’s in his first season with New York? He can try to appease his boss, but this doesn’t bode well for the coach’s job security.

It also doesn’t bode well for the Knicks.

Acquiring more productive players should take priority over scheme. Committing too deeply to the triangle will narrow New York’s pool of available talent.

And it’s not as if Hornacek has done a bad job with his offense. Despite Jackson building a team with just three quality offensive players* — Carmelo Anthony, Kristaps Porzingis and Courtney Lee — the Knicks still have a middling offense.

Their defense, guided by Rambis, is lousy. That should be the bigger emphasis.

But Jackson keeps doing his own thing, no matter how little anyone else understands it.

*Derrick Rose, who scores well as a driver, doesn’t qualify due to his shaky perimeter shooting and lackluster ball distribution.

GM: Re-signing Paul Millsap is Hawks’ priority

BOSTON, MA - FEBRUARY 27: Paul Millsap #4 of the Atlanta Hawks drives against Amir Johnson #90 of the Boston Celtics during the third quarter at TD Garden on February 27, 2017 in Boston, Massachusetts. NOTE TO USER: User expressly acknowledges and agrees that , by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Maddie Meyer/Getty Images)
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The Hawks have gone multiple directions in the last year.

Thinking long-term, they traded Jeff Teague and Kyle Korver for first-round picks and refused to offer Al Horford a full max contract.

Thinking short-term, they signed Dwight Howard and kept Paul Millsap through the trade deadline – and even added Ersan Ilyasova on an expiring contract.

What direction is Atlanta going, and where does Millsap — who was shopped earlier in the season — fit?

Hawks general manager Wes Wilcox, via Adrian Wojnarowski of Yahoo Sports:

Paul Millsap is absolutely our priority this offseason, in re-signing him with the Atlanta Hawks. We’ve communicated that to Paul, his team, and we feel great about our position there. We also don’t want to hide from the fact that, yeah, we took a long, hard look at it earlier in the season, during a period of time where our team was struggling, and ultimately decided that Paul is far too valuable to us. And through that period of time and that exercise, we made that decision to absolutely keep Paul. And he is certainly our priority.

It seemed Horford was the Hawks’ priority once they kept him past last year’s trade deadline. Then, they facilitated his exit to the Celtics by not offering him his full max.

Will Atlanta pay whatever it takes to keep Millsap?

A full max contract projects to pay Millsap about $207 million over five years (about $41 million annually). He’s extremely helpful right now, and losing him would sink the Hawks in the standings. But do they really want to pay him more than $47 million in a season where he turns 37?

Perhaps it won’t take quite that much. Other teams project to be able to offer Millsap only up to about $154 million over four years (about $38 million annually). Maybe Atlanta can get him for something in between — or maybe even less than the max if other teams are leery of his age. But the Hawks are basically pot-committed.

The time for the Hawks to choose a direction was before the trade deadline, and they chose to build with Millsap. We’ll see whether they stay on that track when it comes time to pay.

Report: Jimmer Fredette, playing in China, engaging NBA teams on March return

NEW YORK, NY - FEBRUARY 22:  Jimmer Fredette #32 of the New York Knicks in action against the Toronto Raptors during their game at Madison Square Garden on February 22, 2016 in New York City.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Al Bello/Getty Images)
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It has been six years since Jimmer Fredette entered the NBA with a cult following out of BYU. After five lackluster NBA seasons, will he get a sixth?

His play in China has generated buzz among those already inclined to support him.

Adrian Wojnarowski of Yahoo Sports:

Errick McCollum is averaging more points per game in the Chinese Basketball Association and taking fewer shots than Fredette. Also averaging 30 points per game in China: MarShon Brooks, Jared Cunningham, Jabari Brown, Jamaal Franklin, Lester Hudson, Darius Adams and Dominique Jones.

In other words, a bunch of borderline NBA players who most likely belong outside the top league.

That includes Fredette, whose selfish style doesn’t lend itself to the smaller role he’d likely have to fill in the NBA.

It takes only one team to take a chance on Fredette, but I wouldn’t bank on immediate help or upside from the 28-year-old.