Consider it the Red Zone Channel for the NBA.
Imagine a scenario where a fan would get an alert via the NBA app on their phone when their favorite team is in a close game — within five points with five minutes to go — and they can instantly pay for and watch just the remainder of that game.
It’s the direction the NBA is moving, Adam Silver told Diamond Leung of SportTechie.
“Certainly we’re going from a place where it was one price for an entire season of games,” Silver said, referring to NBA League Pass. “Now just in the last two years, we’ve made single games available. But I think you’re going to get to the point where somebody wants to watch the last five minutes of the game, and they go click, they’ll pay a set price for five minutes as opposed to what they would pay for two hours of the game. So I think you’re going to take the same great content, and you’re just going to make it that much more available to people who want it….
“I think it’s going to be a lot easier to watch games on mobile devices,” Silver said of the future.
“I think you’re going to hit the point where for example…you’re on a Twitter feed or you get an alert. I think there will be a lot more sophisticated alerts, and you’ll see ‘I know Sue Bird, I like Sue Bird, Sue Bird’s going for a record-setting game.’ And then you’re going to go click, and then you’re going to get the game.”
It makes sense. The NBA is a product and the goal is to get people to pay to see that product, not just watch the playoffs and some nationally televised games. If the league can get a fan an alert that Damian Lillard or Klay Thompson or whoever is going off on a monster night, or his/her team is in a close game, they might pay a few bucks just to watch the ending. Get the product in front of the people.
It’s also a smart recognition by the league that more and more people are viewing on mobile devices, and they may not watch a full two-hour game that way often, but they will watch some of it.
This was a Nike gala, an event with a basketball theme. The court was lit up from below, there were tables at half court, and people had drinks in their hands.
Kobe Bryant was there, stylishly dressed in black. So was famous model Winnie Harlow.
Know that regardless of the setting, Kobe still has game.
Without Draymond Green in the fourth quarter Tuesday night in the opener, and with Andre Iguodala out for the game, the Warriors defense fell apart against Houston. The Rockets scored 34 points in the quarter and came from behind to beat a Warriors team that had been in control of the game up to that point. There was more to it than just Green’s balky knee, but without the Defensive Player of the Year they are not the same.
Bad news for the Pelicans: Green and Iguodala have been cleared to play in New Orleans Friday. Green had an MRI and it came back negative.
Green admitted he was concerned that the injury, via Anthony Slater of The Athletic.
Now it is the Pelicans who should be concerned. The Warriors will want to wash the feeling of that opening night loss off them.
With Derrick Rose having to start at point guard (until Isiah Thomas returns sometime in early 2018) and Dwyane Wade starting at the two, Cavaliers coach Tyronn Lue had no choice but to move Kevin Love to starting at center. The Cavaliers desperately need the floor spacing to open up driving lanes and options for LeBron James. Start Tristan Thompson at the five (with Love at the four and Jae Crowder coming off the bench) and it adds another non-shooter to the mix that allows opposing defenses to just pack the paint and force LeBron to be a jump shooter.
That doesn’t mean everyone liked the change.
Love admitted to Chris Fedor of the Cleveland Plain Dealer he was frustrated with the move at first.
“It’s been a little bit of a change for me,” Love admitted. “I still find myself spacing a little bit wanting to roll a little bit more and on the defensive end just playing the primary big on their team the whole time on the defensive end. It’s been a little bit different figuring things out on that end, but it comes with the growth I’m talking about. We need to do that and hopefully be a machine when things start clicking.”
Lue put it this way.
“We’re going to try it out and see how it works. He was frustrated at first, but now he’s enjoying it.”
While in certain matchups, when the opposition has a more traditional center, the Cavs may go back to the Love/Thompson front line for a stretch. But the small ball lineup is the way Cleveland should be leaning, even with its clear defensive deficiencies. We saw that in the opener with Love’s dagger three in the fourth quarter.
Love is adjusting, he’s already sacrificed a lot to play with LeBron. This is just another step in that evolution.
The horrific, probably season-ending injury to Gordon Hayward has left the Celtics with a shortage of players on the wing.
Going up against Philadelphia Friday night, that might be getting worse, reports A. Sherrod Blakely of NBC Sports Boston.
Looking at the pictures, I doubt Smart plays.
As noted, Smart said he hurt both ankles in the second night of a back-to-back against Milwaukee, the left one in a collision with teammate Jaylen Brown. Smart started that game and played 32 minutes. That’s a lot of time to go to lesser players.
If he’s out Friday, that likely means either Terry Rozier or Abdel Nader get the start, and both are going to see a healthy bump in minutes. Whatever happens, the Celtics would miss Smart in a game where they need to defend Ben Simmons on the wing.