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Adam Silver hints NBA may allow fans to buy final five minutes of game broadcast

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Consider it the Red Zone Channel for the NBA.

Imagine a scenario where a fan would get an alert via the NBA app on their phone when their favorite team is in a close game — within five points with five minutes to go — and they can instantly pay for and watch just the remainder of that game.

It’s the direction the NBA is moving, Adam Silver told Diamond Leung of SportTechie.

“Certainly we’re going from a place where it was one price for an entire season of games,” Silver said, referring to NBA League Pass. “Now just in the last two years, we’ve made single games available. But I think you’re going to get to the point where somebody wants to watch the last five minutes of the game, and they go click, they’ll pay a set price for five minutes as opposed to what they would pay for two hours of the game. So I think you’re going to take the same great content, and you’re just going to make it that much more available to people who want it….

“I think it’s going to be a lot easier to watch games on mobile devices,” Silver said of the future.

“I think you’re going to hit the point where for example…you’re on a Twitter feed or you get an alert. I think there will be a lot more sophisticated alerts, and you’ll see ‘I know Sue Bird, I like Sue Bird, Sue Bird’s going for a record-setting game.’ And then you’re going to go click, and then you’re going to get the game.”

It makes sense. The NBA is a product and the goal is to get people to pay to see that product, not just watch the playoffs and some nationally televised games. If the league can get a fan an alert that Damian Lillard or Klay Thompson or whoever is going off on a monster night, or his/her team is in a close game, they might pay a few bucks just to watch the ending. Get the product in front of the people.

It’s also a smart recognition by the league that more and more people are viewing on mobile devices, and they may not watch a full two-hour game that way often, but they will watch some of it.

Magic sending Raptors draft pick as compensation for hiring Jeff Weltman

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The Raptors promoted Jeff Weltman, still working under Masai Ujiri, to general manager last year.

That paid off for Toronto when the Magic hired Weltman as their new president.

Adrian Wojnarowski of Yahoo Sports:

The Magic have their own and the Lakers’ second-round picks next year. Even the lower of those two selections could be somewhat value.

In other words, Weltman’s already-difficult job is getting even harder simply by Orlando hiring him.

LeBron James still striving to surpass Michael Jordan

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LeBron James has discussed chasing Michael Jordan’s “ghost,” motivating himself by trying surpass Jordan as the greatest player in NBA history.

Just 27 points behind Jordan for the all-time playoff scoring lead – a record he could break in Cavaliers-Celtics Game 5 tonight – LeBron is again discussing that pursuit.

LeBron, via Dave McMenamin of ESPN:

“It’s just a personal goal of mine,” James said Thursday before Cavs shootaround in preparation of Game 5 of the Eastern Conference finals against the Boston Celtics. “It has nothing to do with passing the rings, passing the points, passing MVPs. It’s just my personal goal to keep me motivated — that’s all.”

“You guys are going to have the conversations about who is greatest of all time and things of that nature,” James said. “It doesn’t matter to me. At the end of the day, it’s so funny that the conversation is always talked about in the NBA about who is the greatest but it’s never talked about in the NFL about who is the greatest quarterback. It’s just like: [Dan] Marino, [John] Elway, [Peyton] Manning and [Tom] Brady. All great quarterbacks, you know — and it should be the same for us.

Jordan or LeBron? Save your hot takes. LeBron just burnt them all.

The greatest quarterback of all time is never debated? Claiming that is now the hottest take in the entire realm of the Jordan-LeBron debate.

Cavaliers coach Tyronn Lue: Kyrie Irving feeling ‘good’ after ankle injury

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BOSTON (AP) — Cavaliers coach Tyronn Lue says that Kyrie Irving‘s left ankle is feeling “good” in advance of Cleveland’s Game 5 matchup Thursday night with the Celtics.

Irving was moving around and putting up shots during the Cavs’ morning shootaround.

The All-Star rolled his ankle in the third quarter of Game 4 when he stepped on Terry Rozier‘s foot. Irving was able to stay on the floor and finish the game, scoring a career playoff-high 42 points.

Cleveland leads Boston 3-1 and can wrap up its third straight Eastern Conference title Thursday night.

Several Celtics are also fighting injuries as they try to stave off elimination.

Jaylen Brown is listed as questionable with a right hip pointer. Jae Crowder is probable with a left groin strain, and Amir Johnson is probable with a right shoulder sprain.

Danny Ainge: Lonzo Ball declined to work out for Celtics, who hold No. 1 pick

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LaVar Ball said his son, highly touted draft prospect Lonzo Ball, would work out for only the Lakers.

You thought he was bluffing?

Celtics president Danny Ainge, whose team holds the No. 1 pick, on 98.5 the Sports Hub:

We just tried to get him in for a workout, and they politely said no.

It’s not ideal.

Listen, we’ve drafted guys that wouldn’t come in for workouts before. I mean, it’s not the end of the world. We’ve watched them play a ton. We have a lot of information on them.

Good for Ball. Professional sports teams already hold inordinate power over players entering the workforce. In no other industry are top young employees assigned to a particular company, the worst-performing companies typically getting priority, with no ability to bargain with competitors.

Ball wants to play for the Lakers, who offer proximity to his family and hold the No. 2 pick. He can’t force Boston to pass on him or Los Angeles to pick him. But he can influence decision-making.

It seemed likely the Celtics would draft Markelle Fultz, and though they could still pick Ball, him declining a workout with Boston makes that only less likely. The Lakers will probably draft Ball, but this plan carries risk. If they pass, he could fall once he gets to teams less familiar with him.

Still, Ball deserves to decide for himself how to manage his career – especially in such a closed job market. Not working out for the Celtics is probably his best path to getting where he wans to go.