San Antonio Spurs v Oklahoma City Thunder - Game Three

Reggie Jackson says he wants to start for Thunder, which sucks when you’re behind Westbrook

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Reggie Jackson really blossomed for Oklahoma City last season — he ran the team well when asked to start, he had career highs of 13.1 points and 4.1 assist per game, he had that key 32-point game against Memphis in the playoffs, and he shot 39.6 percent from three for them in the playoffs. As Thabo Sefalosha faded it was Jackson that filled the gap for OKC.

Jackson wants to be a starter. He says it’s important to him.

There’s just one little problem — Russell Westbrook.

Jackson is good point guard but Westbrook is a Top 10 NBA player (at least, I’d rank him higher) with elite athleticism. Westbrook is a franchise cornerstone, a game changer.

So Jackson, how do you feel about being a sixth man again? Speaking with Darnell Mayberry of the Oklahoman Jackson emphasized starting was important to him.

“I don’t think about ever coming off the bench for any team. If that’s the role I’m put in, that’s what I’m put in. But since the day I thought about playing in the NBA, I’ve always been a starter. Everything I’ve thought about, whether it be middle school, high school, kids leagues, I never envisioned coming off the bench….

“For some people (starting is) important. To others it’s not. It’s very prideful for me. I feel like I’m very talented. I feel like I can lead a team. That’s just how I’ve been raised and that’s just how I’ve always felt. I want to be the guy in charge. I want to be the guy leading the team. The head of the snake.”

You have to love that attitude and drive in a player. You want a guy motivated like that.

Last season against the Spurs in the playoffs Jackson did start games in the backcourt with Westbrook. That could happen again, right now at the two there is Anthony Morrow and Jeremy Lamb for OKC. Coach Scott Brooks has some options to play around with and see what works.

That said, Reggie I’d like you to meet Kevin Durant. He’s the head of the snake.

Jackson could be a restricted free agent next summer, and if he gets to that stage he might get offers from teams that have a little cap space and see him as the starter. OKC would like to lock Jackson up with an extension, but at what price? Jeremy Lamb and Perry Jones will be due raises in a year, plus you have to throw the max at Durant in 2016 and Westbrook in 2017.

Jackson said he saw the deals Gordon Hayward and Chandler Parsons got this summer — he sees young players getting paid and, of course, he wants to join that group (he’s not a max guy, but he is due a raise). He said he and the Thunder have talked extension (they have until Oct. 31 to get a deal), but it doesn’t sound close.

“We haven’t really talked about it much this summer. I know my representation and the Thunder have been talking. But mostly I haven’t really gotten to talk super much about it. I’ve been busy. I think we’re just trying to figure things out and hopefully we can get a deal done.”

My guess is the market is going to set Jackson’s price as a restricted free agent next summer. And it might be a price the Thunder aren’t willing to match. But only if Jackson has another year of growth in OKC, whether he starts or not.

NBA local television ratings up, led by spike in Warriors viewship

PHILADELPHIA, PA - JANUARY 30: Klay Thompson #11, Draymond Green #23, Harrison Barnes #40, Shaun Livingston #34 and Stephen Curry #30 high five one another in the game against the Philadelphia 76ers on January 30, 2016 at the Wells Fargo Center in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
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Everyone wants to watch Stephen Curry and the Golden State Warriors.

Local television ratings for Warriors games on Comcast Sportsnet Bay Area have spiked 120 percent since last season, according to data compiled by the Sports Business Journal. An estimated 209,000 people tune in to CSN Bay Area for the games (plus the numbers of subscribers streaming Warriors’ games through CSNBayArea.com also has spiked this season).

It’s all part of an overall upward trend in ratings for the league, although about half the league’s markets have seen ratings fall.

Overall, as the NBA enters its All-Star break this weekend, the league’s local telecasts are up 6 percent year over year, according to Nielsen. Eleven teams have seen gains in their local ratings this season, while 15 have dropped. Denver Nuggets games on Altitude are flat with last year….

Golden State’s average rating is high enough to rank third in the NBA, an impressive achievement for a big-market team. Three of the top four teams as measured by ratings play in small markets: Cleveland, San Antonio and Oklahoma City. Additionally, with a league-best 209,000 households on average watching Warriors games locally this season, Golden State is far outpacing the New York Knicks for their games on MSG (160,000 households) and the Cleveland Cavaliers for their games on FS Ohio (141,000).

Interestingly, ratings for the Lakers are down 16 percent year-over-year, despite this being Kobe Bryant‘s final season, according to the report. That impacts the Lakers in that their massive cable television deal with Time Warner does have ratings ties — the Lakers could get a little less out of this deal than anticipated. Still, the average Lakers’ broadcast draws 92,000 viewers, fifth largest in the league.

LeBron has Cavaliers ratings up 36 percent over a year ago. The three biggest drops in ratings percentage wise are Atlanta (33 percent), New Orleans (33 percent), and Washington (34 percent). The average Pelicans game draws 7,000 viewers, according to the report.

That discrepancy in local television viewership — and the money that affords teams in local television deals — you can be sure is something the owners will fight about more in the upcoming Collective Bargaining Agreement discussions. There already is some sharing of that revenue, but as the gap grows you can expect a push from smaller markets to grow that sharing model (the only time rich owners suddenly want socialism in their lives). Expect the players’ union to bring it up as well when the owners cry poverty.

 

Love returns to Cavaliers’ lineup after missing 1 game

Cleveland Cavaliers' Kevin Love, right, drives past Phoenix Suns’ P.J. Tucker during the second half of an NBA basketball game Wednesday, Jan. 27, 2016, in Cleveland. The Cavaliers won 115-93. (AP Photo/Tony Dejak)
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CLEVELAND (AP) — Cleveland Cavaliers forward Kevin Love will return to the lineup Monday after missing a game because of a bruised left thigh.

Cleveland hosts Sacramento on Monday night.

Love sat out for the first time this season on Saturday in a win over New Orleans. He was injured in the third quarter of Friday’s loss to Boston and didn’t return.

He is averaging 15.9 points and 10.5 rebounds.

Love participated in Monday’s shootaround. He is nearing a pair of career milestones, needing three points to reach 9,000 and three field goals to hit 3,000.

Report: Luke Walton not leaving Warriors before their season ends

CLEVELAND, OH - JANUARY 18: Interim Head coach Luke Walton of the Golden State Warriors during the first half against the Cleveland Cavaliers at Quicken Loans Arena on January 18, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory copyright notice. (Photo by Jason Miller/Getty Images)
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Luke Walton is going to have his pick of coaching jobs this summer. The Knicks are reportedly interested, as are the Phoenix Suns. The Lakers allegedly would fire Byron Scott mid-season to get Walton. This doesn’t even get into current or expected openings such as Brooklyn, Sacramento, and Houston. Walton will have options.

But he’s not doing anything until the Warrior’s season ends, reports Marc Stein of ESPN.

This shouldn’t be a surprise, and it is the right thing to do for Walton — shows of loyalty to your current employer and players should raise his stock in the eyes of those trying to hire him.

We may ultimately see with Walton what we saw with Alvin Gentry a year ago; he took the job with New Orleans while the Warriors were still on their championship run, but continued to coach the team through the Finals.

It’s fair to ask if Walton is being over-hyped. He did a fantastic job with the Warriors to start this season, but that was an already built team playing the same system with mostly the same players as the season before. He just had to not fall off the horse, it was going to run plenty fast. Coaching up the kinds of troubled teams we see on that list above is a different challenge entirely. Walton may be up for it, he’s certainly earned the chance, but it’s fair to ask if he’s ready for that step.

PBT Podcast: Derek Fisher fired, plus your trade questions from Twitter

Derek Fisher
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Derek Fisher is out as coach of the New York Knicks.

In this latest podcast, NBC Sports’ Kurt Helin and Dan Feldman discuss the odd timing of that move — we expect another shoe to drop as to why. It’s not that Fisher was a great coach, but replacing him with Kurt Rambis mid-season is not an upgrade. And Luke Walton isn’t available until this summer.

After struggling to figure out what the Knicks are thinking, Helin and Feldman answer questions off Twitter from readers/listeners on the coming trade deadline including discussions of Blake Griffin, Jeff Teague, the Pistons, the Jazz, the Knicks, and more.

As always, you can listen to the podcast below, or listen and subscribe via iTunesdownload it directly here, or you can check out our new PBT Podcast homepage, which has the most recent episodes available. If you have the Stitcher app, you can listen there as well.