Chris Paul discusses his signature shoe, hoops with media at launch of his Jordan Brand CP3 VIII (VIDEO)

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NEW YORK — Chris Paul is way more into sneakers than you are.

That became evident almost immediately at the launch event for his latest signature shoe from Jordan Brand, the CP3.VIII, which took place in Manhattan on Wednesday.

“A lot of the shoes I wear during the year, I actually have a NikeID account, and I pay for them,” Paul said. “I go, and I make ’em, and I pay for ’em — just because it’s fun to do, and it’s a lot easier than calling somebody and telling them what I want. I can just go sit at the computer and do it myself.”

Plenty of NBA athletes have signature shoe deals in place, but few are more passionate about the process or as knowledgable about the intricate details of those shoes than Paul is. The interest is genuine, and you can tell that he would be just as engaged even if he wasn’t one of the best basketball players on the planet.

“The best part of having your own shoe is actually putting things into your shoe that people don’t know about — unless you tell them,” Paul said, before recounting some of the insane details that were included on previous versions, and then explaining some that are unique to his latest signature model.

On the inside of the tongue, for example, is a design that’s actually a family tree. And there’s a Chevron logo on the bottom of the sole as a tribute to Paul’s grandfather, who had a gas station that Paul worked at when he was younger. (This actually appears on every one of Paul’s signature sneakers.)

But as with all signature shoes, the design wouldn’t be anything if it wasn’t backed up by an elite level of performance.

Jordan Brand has been going with its new Flight Plate technology in its top-of-the line basketball shoes for the past couple of years, including in the Jordan XX9, which we discussed at length here recently. Paul, however, prefers the Podulite cushioning, and kept it in the latest edition because that’s what he’s become accustomed to feeling in his sneakers over the years.

“I know that the other shoes went to the Flight Plate. Obviously my game is not really about flight,” he told me with a laugh. “It’s more about that comfortability for me. I know what I like, and know what I’m used to, and I think that the Podulon and Podulite technology has been very successful with the shoe. Some of the biggest feedback I usually get from my shoe is how comfortable it is, so I wanted to keep that.”

A full recap of the event can be seen in the video clip above, which includes Paul discussing a specific feature of the shoe that he feels gives him a significant advantage. It also features highlights from a game of pickup at the wear test portion of the event, where he joined in the fun and casually led his team to victory while exerting maybe 10 percent of the effort he’s capable of — an act of kindness, really, just to make us believe that we might have actually had a chance.

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Here’s the best highlights from the Celtics’ 15-game winning streak (VIDEO)

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The Boston Celtics are on a roll, the likes of which not even the faithful fans at the TD Garden would have predicted.

After dropping their first two games of the season — and losing Gordon Hayward for the season due to a gruesome leg injury — the Celtics have ripped off 15 straight victories. They sit at 15-2 on the year, including signature wins over the San Antonio Spurs, Oklahoma City Thunder, Toronto Raptors, and defending NBA champion Golden State Warriors.

Boston’s effort has been lauded as the combination of a quick meshing of the roster in the absence of Hayward (and Isaiah Thomas) as well as the drafting skill of Danny Ainge and the coaching prowess of Brad Stevens.

Indeed, Stevens is an early frontrunner heading into the beginning of the holiday season for Coach of the Year.

Meanwhile, Boston has a few highlights to their name. Lucky for us, the NBA has put some of the best video clips together during their fall run.

Watch the full video above.

Blake Griffin gets Flagrant 1 for kicking Jae Crowder in the crotch (VIDEO)

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Blake Griffin almost got away with it.

During Friday’s matchup between the Los Angeles Clippers and the Cleveland Cavaliers, Griffin gave Cavs forward Jae Crowder an unhelpful knee to the groin during a post isolation.

Griffin wasn’t whistled for anything on the play, and in fact Crowder was assessed a foul after Griffin made his move to the basket.

Now, the NBA has given Griffin a Flagrant 1 for unnecessary contact.

Via Twitter:

Video of the incident can be viewed above the article here, but it’s pretty egregious and indeed the Cavaliers announcers even suggested at the time that it might warrant a flagrant.

Looks like the NBA agreed.

Cleveland beat LA, 118-113, in OT.

Jeff Hornacek on Knicks standing up to LeBron: “I thought it was great”

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LeBron James totally dissed New York Knicks guard Frank Ntilikina. Or maybe he was just complimenting Dennis Smith Jr., and Enes Kanter likes to get in the middle of things? Or perhaps it was a barely-veiled shot at former Knicks president Phil Jackson?

No matter which way you view this little NBA drama, there’s some kind of silver lining to take away for New York after LeBron got a little too close for comfort with Ntilikina during a recent matchup with the Cleveland Cavaliers.

According to Knicks coach Jeff Hornacek, that silver lining is how well Ntilikina, Kanter, and the rest of the squad did when standing up to James.

Via the NY Post:

“I thought it was great,’’ he said on the newest edition of “The Jeff Hornacek Experience” that debuts Friday night on MSG Networks after the Knicks face the Raptors. “When we played back in the day, there was a lot of that. So you don’t see as much now in today’s game.

“But, you know, whether the comments from LeBron were aimed at Frank or the Knicks or Phil [Jackson] or whatever it was, I was happy that Frank gave him a little shove and then when LeBron stood in front of him and Enes jumped in there. That’s kind of the chemistry that gets developed when guys are playing for each other. You saw Enes jump right in the middle of this and said, ‘Nah you’re not gonna do this to my young guy.’ So that’s a great sign to see the togetherness of our guys.”

So to recap:

1. LeBron was taking a shot at Phil.
2. Enes Kanter didn’t like that.
3. Jeff Hornacek likes that.

Clear? Ok, good.

The Warriors really had an eye on Joel Embiid’s trash talking (VIDEO)

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Joel Embiid has a reputation around the league already, and for good reason.

The man who continuously lobbied Rihanna to give him a chance for a date has other NBA players hoping they beat the Philadelphia 76ers just to avoid Embiid’s trash talking.

Indeed, the Golden State Warriors beat Philly on Saturday night, 124-116, thanks in part to a huge rally in the second half. A 22-point deficit had to be overcome for Golden State, and not just to add to their win column.

The team also wanted to sidestep Embiid’s silver tongue:

Both Draymond Green and Kevin Durant said they wanted to keep Embiid at bay. Durant’s comment was particularly funny, and can be seen in the video at the top of the article (fair warning, Durant used some NSFW language).

The Process is now The Reputation.