LeBron James

LeBron James on Cleveland: “I’m not going anywhere”

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We knew this.

After the way LeBron James framed his return to the Cleveland Cavaliers — all about wanting to go home, about unfinished business, about bringing a title to Northeast Ohio — he couldn’t leave again. Can you imagine the public relations backlash if he left them a second time?

But LeBron confirmed that, meeting briefly with the media in Akron before a welcome home rally Friday night. LeBron said this, reports Jason Lloyd of the Akron Beacon Journal.

If your next question was “why have an opt out next season and have a two-year deal?” the answer is money. Raking it in. Benjamins. Getting paid.

LeBron (along with Carmelo Anthony) took the position this summer that players in their prime should not sacrifice money on their deals. (Technically ‘Melo took a $6 million haircut on a $123 million deal, but that’s not much.) After the owners won big at the last collective bargaining agreement and the players share of league revenue fell from 57 percent down to 50 percent, LeBron didn’t feel like taking a discount. Small and middle market owners — led by Cavs’ owner Dan Gilbert still sore from LeBron bolting to Miami — led the charge to put in the restrictions that would limit future super teams and force their owners to pay. Now Gilbert is going to have to write some checks and LeBron isn’t giving him a discount on it.

You can be sure that Friday night’s rally will lack the bombast of what happened in Miami four years ago. LeBron continues to do things right, there will be no “not two, not three, not four…” instead more of downplaying the expectations:

Here are a few other highlights from his comments.

Joel Embiid shows off custom “Trust the Process” shoes on Snapchat

Philadelphia 76ers' Joel Embiid reacts to the call during the second half of an NBA basketball game against the Cleveland Cavaliers, Saturday, Nov. 5, 2016, in Philadelphia. The Cavaliers won 102-101. (AP Photo/Chris Szagola)
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Philadelphia 76ers big man Joel Embiid has a certain sense of humor, one that has embraced former Sixers GM Sam Hinkie’s motto of “Trust the Process” as a kind of personal mantra and brand.

Embiid has apparently taken it a step further, showing off custom sneakers on Snapchat of his “Trust the Process” shoes.

You read that right.

The inside tongue of a pair of kicks Embiid was rocking on Saturday read in all lowercase letters the phrase we now associate with the Cameroonian center.

Embiid famously dubbed himself “The Process” and even filed for a trademark on the language in order to sell merchandise no doubt to be with us shortly.

Keep it coming, Joel. Absolutely each and every one of these are great.

LeBron James becomes first player with 27,000 points, 7,000 rebounds, and 7,000 assists

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Cleveland Cavaliers superstar LeBron James is one of the best basketball players ever, and on Friday night he passed Elvin Hayes for 9th on the NBA’s all-time scoring list.

Now, LeBron has accomplished a feat that is all his own.

During a game against the Charlotte Hornets on Saturday, James became the first player to log 27,000 points, 7,000 rebounds, and 7,000 assists.

Being alone in those categories is incredibly special, and is a marker to how James has played his entire career as a revolutionary point forward.

James is not only 9th in scoring, but 16th in assists. Statistical averages suggest he will end the season somewhere around 12th all-time in passing.

Timofey Mozgov gets MVP chants at free-throw line during Lakers-Suns (VIDEO)

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Timofey Mozgov is not an MVP candidate, but that didn’t stop one fan from starting a chant while the Los Angeles Lakers C was at the free-throw line on Friday night against the Phoenix Suns.

May I just say this: Bless this fan.

As Mozgov went to the line midway through the first quarter, someone within earshot of ESPN’s parabolic microphones started a chant for the Russian big man.

It was quiet during Mozgov’s first free throw, but during the second more fans at Staples joined in to the point where it was impossible to ignore it.

This is what having a fun at a basketball game looks like. Too good.

Richard Jefferson wears crazy Snapchat glasses for POV look at dunking (VIDEO)

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Cleveland Cavaliers veteran Richard Jefferson has a legendary Snapchat account, and I think it just got even better.

During a video posted to Jefferson’s account on Saturday, viewers were able to see a point-of-view account of what it’s like to be an NBA player practicing 3-pointers and dunking down lob passes.

Thanks to a pair of Snapchat Spectacles — a video camera in a set of glasses and paired with the social application — Jefferson gave us a taste of what it’s like to be an NBA player, if only for a moment.

I think it’s pretty cool to see from his perspective. Thanks to the evolution of wearable technology and 3D viewing equipment this is probably just a very small preview of what our viewing experience for the NBA is going to be like in 10-15 years.