Adidas BOOST Basketball Launch

Damian Lillard as a purveyor of popcorn in latest spot for adidas (VIDEO)

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Damian Lillard appears in the latest spot for adidas, promoting the company’s new line of basketball shoes that will incorporate its Boost technology.

From the official release:

In the video, Damian Lillard shows us he would be great at anything in life by portraying a popcorn-slinging, movie theater employee serving customers before show time. In a dramatized portrayal of the world without Boost, Lillard is interviewed by Turner Sports sideline reporter Rachel Nichols after completing an intense session of serving concessions. Following his interview, the world of “Bust” transforms into the world of “Boost,” where Damian is back to All-Star form on the court.

Lillard appeared at a launch event in Las Vegas with Derrick Rose a week or so ago, a recap of which can be seen here.

The company promises future campaigns that will feature Joakim Noah, Jrue Holiday, Jeff Teague and Mike Conley.

DeMarcus Cousins says Mavericks’ rumored interest flatters him, but he loves Kings

Sacramento Kings center DeMarcus Cousins (15) receives a blow to the head from Dallas Mavericks' Dwight Powell as Cousins works to get to the basket in the first half of an NBA basketball game, Wednesday, Dec. 7, 2016, in Dallas. (AP Photo/Tony Gutierrez)
AP Photo/Tony Gutierrez
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The Mavericks’ long-rumored interest in DeMarcus Cousins took its most direct public turn before the season, when Dallas signed Cousins’ brother, Jaleel Cousins. Jaleel is now on the Mavericks’ D-League affiliate, and I bet he will remain there as DeMarcus approaches 2018 free agency.

Brad Townsend of The Dallas Morning News:

So, DeMarcus Cousins, what do you think about the Mavericks’ long-rumored interest in acquiring you?

“It’s flattering,” Cousins told me, with a laugh, after the Kings’ Wednesday shootaround at AAC. Then, turning serious, he added of the Mavericks, “I respect them.”

“But,” I said, “I’ve also heard that you like it in Sacramento.”

“No,” Cousins corrected, “I love Sacramento.”

Cousins is getting good at this, toeing the line between appreciating another team’s interest and expressing his satisfaction with the Kings.

And give Cousins credit. He keeps producing at a star level for a team that hasn’t provided him with the proper support. Sacramento again appears headed toward the lottery, even as Cousins averages 29-10.

Questions remain, though: How much of Cousins’ attitude is him trying to make the best of an inescapable situation, and will expanded options in the summer of 2018 test his loyalty?

LeBron James dunks, struts past camerapeople and toward crowd, spooks fan (video)

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LeBron James is dominating, and the Cavaliers are rolling over the Knicks.

It’s almost as if something has LeBron particularly riled up. But maybe ease up a little? That cowering fan isn’t Phil Jackson.

Kevin Love drips snot all over his face, maybe into his mouth (video)

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Cameras zoomed in on Kevin Love at the wrong moment:

Need a sensory cleanser? Enjoy this fantastic outlet pass from Kevin Love to LeBron James:

Derrick Rose out for Knicks-Cavaliers with back injury, getting MRI

NEW YORK, NY - NOVEMBER 22:  Derrick Rose #25 of the New York Knicks dribbles against the Portland Trail Blazers during their game at Madison Square Garden on November 22, 2016 in New York City.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Al Bello/Getty Images)
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NEW YORK (AP) — Derrick Rose is missing the New York Knicks’ game against Cleveland because of lower back pain.

Rose left the Knicks’ victory over Miami on Tuesday in the third quarter with back spasms. Coach Jeff Hornacek says Rose still felt sore on Wednesday when he came in and met with team doctors, so they sent him for an MRI exam to make sure there was no structural damage.

Rose is averaging 16.7 points and this is the first game he’s missed this season.

Brandon Jennings will start in Rose’s place.