There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.
@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag
NBA official release:
The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.
The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”
The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.
This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.
If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.
Kawhi Leonard scored 16 straight points for the Spurs at the end of regulation to give San Antonio the lead and a chance. Then Mike Conley hit a floater in the lane forced overtime.
There Mike Conley hit a floating bank shot that had the Grizzlies up three with :47 seconds left, only to have Leonard answer with a three to tie the game. Marc Gasol would break that tie and get Memphis the series-evening win.
Conley and Leonard traded blows through the clutch parts of Saturday’s epic Game 4 between Memphis and San Antonio. It’s worth checking out the highlights again.
There’s not going to be many plays better than this in the entire playoffs.
There wasn’t a lot for Wizards’ fans to cheer in Game 3, the Hawks took control early and routed Washington, making it a 2-1 series. But there was this, John Wall going coast-to-coast with the ball, going around-the-back and throwing it down left handed.
Wall is just so fast end to end.
PORTLAND, Ore. (AP) — Stephen Curry scored 34 points, Klay Thompson added 24 and the short-handed Golden State Warriors overcame a slow start to take a 3-0 lead in their playoff series against the Portland Trail Blazers with a 119-113 victory on Saturday night.
The Blazers led by as many as 17 points in the first half, but couldn’t hold off the Warriors, who can clinch the series with a win Monday night in Game 4 at the Moda Center.
Golden State was without Kevin Durant, who was sitting for a second straight game cause of a left calf strain, and coach Steve Kerr stayed back at the team hotel because of illness.
The Warriors took a 108-100 lead after Andre Iguodala‘s dunk with 4:05 to go.
Noah Vonleh‘s dunk got Portland within four at 110-106 with 1:29 left, but Curry answered with a 3-pointer that all but sealed it, sending fans streaming for the exits.
CJ McCollum led the Blazers with 32 points, while Damian Lillard added 31.
The Atlanta Hawks owned the Washington Wizards from the opening tip Saturday, making it a 2-1 series with an easy win.
It’s a series now — and that includes trash talk.
Paul Millsap had 29 points, pulled down 14 boards, got to the line 11 times, and led the Hawks to the win. He got the calls he wanted this game, but Washington’s Markieff Morris was not exactly down with high praise for Millsap.
The key line here: “”He just did more for his team. He’s a crybaby. Get all the calls and you a crybaby.”
Millsap was asked about that comment in his postgame presser — and the best part may be Dennis Schroeder’s reaction.
“It definitely got personal now, yes. I mean, I don’t care. So what? He can take his loss and go back to the hotel and be ready for the next game.”
These two have already had a beef this series.
Game 4 in this series just got a lot more interesting.