New @NBA basketballs are #tacky

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There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.

@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag

NBA official release:

The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.

The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.

“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner.  “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”

The official game ball is not changing and will be identical to last season with the exception of the @NBA addition.  Spalding has been the Official Game Ball of the NBA since 1983.

This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.

If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.

Warriors complained of no water in showers in Cleveland

Michael Hickey/Getty Images
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The Cavaliers are clearly frustrated.

Did someone in Cleveland take out that frustration on the Warriors after they beat the Cavs last night?

Chris Haynes of ESPN:

Players were complaining about there being no hot water in the visiting locker room showers. When they walked in, they could be heard screaming in discomfort. Most of the players emerged shivering from taking a quick wash-off.

“Man, they got to do something in ‘The Q.’ Somebody call Bron!” Kevin Durant yelled, referring to LeBron James.

No one seemed angry; the situation was more humorous.

That’s the right approach. Whenever the hot water is out in a visiting locker room, the finger is pointed at the home team for sabotage. Sometimes, heating systems just fail.

Giannis Antetokounmpo assists fastbreak dunk with football-style long snap (video)

AP Photo/Nick Wass
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Giannis Antetokounmpo is scoring more in the post, the basketball analogue of football’s trenches.

Apparently, he’s taking the comparison to the next level.

In the Bucks’ win over the Wizards yesterday, Antetokounmpo played the part of a long-snapping center to set up Khris Middleton in transition.

NBC Sports Washington:

Report: James Harden, Chris Paul and Gerald Green were holding back Trevor Ariza in back hallway

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Rockets players James Harden, Trevor Ariza, Gerald Green and Chris Paul reportedly went through a back hallway to confront Austin Rivers and Blake Griffin in the Clippers’ locker room after last night’s game.

That’s one version of the story, at least.

But it apparently isn’t the only one – at least when it comes to Harden’s, Green’s and Paul’s involvement.

Lee Jenkins of Sports Illustrated:

A hallway runs between the Clippers locker room and the visitors locker room, where players from opposing teams often see each other and catch up. According to a Rockets source, Ariza was waiting on Griffin, and when the game ended he charged from the hallway into the Clips locker room. When Rivers spotted Ariza near the entrance, according to the source, he said: “Let his b—– a– come in.” Ariza then turned his attention to Rivers.

ESPN reported that Ariza was flanked by three teammates—Harden, Paul and Gerald Green—but their purpose was unclear. “They were holding Trevor back,” the source said.

Adrian Wojnarowski of ESPN:

Harden was sitting out his seventh straight game with a strained hamstring on Monday night, and Rockets sources believe that he’ll be ready for a return to the lineup on Thursday night against Minnesota.

Austin Rivers challenging Ariza is juicy, but the type of thing people say during altercations. The rest of this sounds like the Rockets trying to position themselves ahead of the NBA handing down punishments.

If they were just trying to restrain Ariza, then Harden, Paul and Green shouldn’t be fined or suspended. But if Harden is suspended, he could serve his penalty Thursday – even if the Rockets are fibbing about him being ready to play (though they at least previously laid the groundwork for that one).

There’s a lot for the league to untangle.

Russell Westbrook ejected (video)

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Russell Westbrook jumped from fifth to second in the NBA in technical fouls in about two seconds.

The Thunder star received two technical fouls and an automatic ejection late in Oklahoma City’s win over the Kings last night, leaving his nine technical fouls behind only Draymond Green‘s 11.

Westbrook got hit in the face on a drive, but instead of a foul being called on Sacramento, Westbrook was whistled for travelling. That’s quite a turnaround from the expected call to the actual call, so I understand why Westbrook was so upset. But I also wouldn’t be surprised if Westbrook said something that warranted ejection. Thunder coach Billy Donovan also got a technical foul in the sequence.

Fred Katz of The Norman Transcript:

The league used to crack down on that more with public fines, but the Thunder have skirted the rule this season.