There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.
@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag
NBA official release:
The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.
The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.
“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”
The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.
This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.
If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.
HOUSTON (AP) Stephen Curry scored 32 points, Klay Thompson had 25 and the Golden State Warriors built a big lead early and held on for a 113-106 win over the Houston Rockets on Tuesday night.
The Warriors scored 37 points in the first quarter and never trailed on the way to their eighth straight victory and 60th this season.
Golden State led by eight after a pair of free throws by Curry with just over three minutes left. Patrick Beverley countered with a tip-in layup for Houston, then was fouled when he was knocked to the ground on a screen by Draymond Green seconds later.
James Harden missed a layup on the next possession before Green added a shot on the other end to put the Warriors up 107-99.
Another layup miss by Harden followed, and Curry made a 3-pointer with 1:46 left to send fans streaming to the exits.
There was a scary moment during the matchup between the Golden State Warriors and Houston Rockets on Tuesday night. During a change of possession, Houston’s Trevor Ariza and and Golden State’s James Michael McAdoo got tangled up and fell together on the floor.
McAdoo was under Ariza and wound up getting his head slammed into the hardwood. He was immediately taken off the floor and sent to the locker room.
The NBATV broadcast said McAdoo received stitches but did not test positive for a concussion. He is averaging 8.7 minutes, 2.9 points, and 1.7 rebounds per-game for the Warriors.
Jusuf Nurkic did not enjoy his time as a member of the Denver Nuggets. His trade to the Portland Trail Blazers in exchange for Mason Plumlee was a welcome change of scenery.
On Tuesday night, Nurkic got to take on his old team with huge playoff implications at stake. Portland beat the Nuggets, 122-113, moving a game ahead of their rivals in the race for the No. 8 seed in the Western Conference and giving them the best tiebreaker between the two.
Nurkic was impressive, blasting his old squad with 33 points on 12-of-15 shooting, adding 16 rebounds, three blocks, and two assists.
Nurkic was interviewed in the arena after the game, and he was obviously happy he helped his team while also sticking it to Denver. Speaking with Portland reporter Brooke Olzendam, Nurkic took one last shot at the Nuggets, telling them to enjoy their summer.
Nurkic quite possibly sent the Nuggets packing for the year with the game at the Moda Center on Tuesday, so he might have been the guy who helped start their summer.
Still, that is ice cold.
Miami Heat forward James Johnson is one of the NBA’s best in-game dunkers. On Tuesday night against the Detroit Pistons, he yammed down a huge one-handed slam that embarrassed Marcus Morris and drew gasps from the crowd at the Palace.
The play came midway through the fourth quarter with Johnson at the top of the key. After a quick pass over to him, Johnson gave a quick hesitation before driving to his left and past his defender.
With the quick step, Johnson’s only remaining opponent at the basket was Morris, who was unfortunate enough to find himself between the high-flying Heat and the rim.
This is what happened next:
Morris was whistled for a foul on the play.