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New @NBA basketballs are #tacky

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There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.

@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag

NBA official release:

The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.

The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.

“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner.  “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”

The official game ball is not changing and will be identical to last season with the exception of the @NBA addition.  Spalding has been the Official Game Ball of the NBA since 1983.

This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.

If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.

Gordon Hayward beats buzzer, Mavericks (video)

CHARLOTTE, NC - JANUARY 18:  Gordon Hayward #20 of the Utah Jazz during their game at Time Warner Cable Arena on January 18, 2016 in Charlotte, North Carolina.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Streeter Lecka/Getty Images)
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Rodney Hood got the Jazz to overtime.

Gordon Hayward took it from there.

This extends Utah’s win streak to eight games and snaps a 10-game losing streak in Dallas. The last time the Jazz won in Dallas? Mavericks guard Deron Williams started – for Utah.*

*Those Jazz brought Paul Millsap, Kyle Korver and Wesley Matthews off the bench. Dang

Rodney Hood sends Jazz-Mavericks to OT (video)

during their game at Time Warner Cable Arena on January 18, 2016 in Charlotte, North Carolina.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.
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Up three points and the final seconds winding down, the Mavericks had a great chance to intentionally foul Trey Lyles (a 62% free-throw shooter) with his back to the basket.

Instead, they allowed Rodney Hood to hit this shot and get the Jazz to overtime.

Avery Bradley fouls Khris Middleton, who makes game-winning free throw (video)

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The Bucks led the Celtics led the Bucks by 19 in the fourth quarter and four in the final minute.

But Boston completed its comeback when Jerryd Bayless committed a boneheaded foul on Kelly Olynyk with a second left, shoving Olynyk in the back on the inbound. Olynyk sunk both free throws to tie the game.

Then, Khris Middleton got Bayless off the hook.

Middleton drew a foul on Avery Bradley, who was trying to contest the game-winning shot. The Milwaukee wing made one free throw then intentionally the second, and Jae Crowder couldn’t replicate this.

Gregg Popovich shakes head at New Hampshire primary results during in-game interview (video)

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Par for the course, Gregg Popovich gave curt answers to end his in-game interview quickly.

But David Aldridge tempted the Spurs coach, asking whether he wanted New Hampshire primary results. Popovich walked back to hear the answer.

Told Bernie Sanders and Donald Trump won, Popovich shook his head.

Was that disapproval for the Democratic or Republican candidate – or both?