NBA’s best urged to take less “if they want to win.” Agents, unions unhappy with trend.

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Just how badly did the owners smack down the players in the latest Collective Bargaining Agreement (CBA)? Take these now regular comments as examples:

“If Carmelo Anthony really cares about winning he will take less money.”

“LeBron James demanding the max shows he only cares about himself, not the Heat.”

“Dirk Nowitzki showed he cares more about winning by taking that Tim Duncan-sized contract.”

In the last CBA negotiations the players went from receiving 57 percent of the league’s income down to 50 percent — that’s an estimated $350 million a year going from the players straight to the owners’ pockets. At the same time NBA owners are seeing the value of their franchises skyrocket ($2 billion for the Clippers from Steve Ballmer) and there is a new television deal coming in two years that is going to flood the owners with more cash.

Yet it is the players that are asked to sacrifice “if they care about winning.”

It was a complete and total rout by the owners two years ago at the negotiating table. The Christians had more success against the lions in the Colosseum.

As you can imagine, agents and representatives of the players’ union do not like this “take less” trend. A couple spoke to Sean Deveney of the Sporting News about it.

“Why is it that our best players should be getting less than they’re worth?” one union official told Sporting News. “We have a collective-bargaining agreement that already limits what star players can make, and limits the total amount teams can pay. We have a very tough luxury tax. And now you have teams publicly shaming their best players into a bigger cut?”

“It’s just ridiculous,” one agent told SN. “There is this whole brainwashing thing going on and teams are selling it to their fans that this player or that player should take less, that they would not take their money if they truly cared about winning. That’s BS. If you want to win, you’re the owner, go over the tax line.

“This is the CBA you wanted, this is what the owners wanted. Why does the money come out of the players’ pockets? The players just gave back a huge amount in the CBA. But, no, that’s the brainwashing — that the players are the bad guys if they try to get what the CBA says they should get.”

LeBron is getting criticism for exactly that stance — the Heat amnestied Mike Miller simply to save money last season (don’t let Pat Riley spin it another way, they could have done it this summer) and LeBron wants Micky Arison to spend. Part of what LeBron is doing now is making his point to Heat management. He wants to win and as his new contract, even at the max, is half (at most) of what he’d make on a true open market so he wants the owner to show he is committed to spending to win too. (And you think LeBron is going to get Robert Sarver to do that in Phoenix?)

The problem comes back to just how much the owners dominated the last CBA. As Mark Cuban has ranted more than once, being into the tax is more than just a money issue, the new CBA limits teams flexibility to make moves once their salary is up in the tax range — smaller mid-level exception, no sign-and-trades, and more. You can’t build a team the same way and GMs want that flexibility.

It’s not fair to the top players, but you had to know that many fans would side with management, because they pretty much always do. We don’t relate to what even an average NBA player makes, but we know we want our team to win. So the star player gets the pressure and too often to make that happen while the owner gets to skate.

Agents and union members may not like it, they can fight to change it, but it’s not going to change. They can tune it out as LeBron is doing, but the calls for players to take the hit aren’t going away.

Report: Spurs assistant Becky Hammon, determined to become NBA head coach, offered Florida women’s job

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Spurs assistant Becky Hammon is the NBA’s first female full-time coach.

She could also become the next Florida women’s basketball coach.

Adrian Wojnarowski of Yahoo Sports:

San Antonio Spurs assistant Becky Hammon is considering a lucrative offer to leave the NBA and become the University of Florida women’s basketball coach, league sources told The Vertical.

The financial offer would be a considerable raise, especially considering that she’s still a young, behind-the-bench assistant on Gregg Popovich’s staff. Nevertheless, Hammon is grappling with the decision, because she has been determined to stay on course to become the NBA’s first female head coach, league sources said.

Hammon is blazing a trail in the NBA and might eventually become a head coach in the league. She has Gregg Popovich’s endorsement, praise from San Antonio players and success in limited opportunities.

But the path for a woman coach in men’s basketball is extremely narrow. It’s not fair, but Hammon faces hurdles others wouldn’t.

And the glass ceiling becomes exponentially thicker for a woman in women’s basketball who’s trying to jump to men’s basketball. Women’s college basketball is not a pipeline to the NBA, especially not for a woman. If Hammon goes to Florida, the paradigm changes. It would renew questions about her playing experience coming only in women’s basketball and her limited time with the Spurs.

Hammon wouldn’t be blackballed from the NBA, but she’d be setting up more obstacles for herself to clear to become a head coach in the league.

In one respect, I don’t envy her decision. However, she has positioned herself to choose between a promising path and an excellent job. Even if deciding is difficult, she’ll wind up in a good place.

Reports: Phil Jackson attending Shaq statue ceremony, Magic Johnson missing it to scout UCLA-Kentucky

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The Lakers are formally unveiling Shaquille O’Neal’s statue outside their arena tonight. Also tonight: UCLA-Kentucky in the Sweet 16, which features NBA prospects Lonzo Ball, Ike Anigbogu, T.J. Leaf, De’Aaron Fox, Malik Monk and Bam Adebayo.

That makes an interesting choice for the NBA’s two highest-profile team presidents – the Lakers’ Magic Johnson and Knicks’ Phil Jackson (who coached Shaq in Los Angeles), both of whose teams are headed toward a high picks in the upcoming draft.

And the front-office heads are going different directions.

Arash Markazi of ESPN:

Marc Stein of ESPN:

Watching a single game in person is unlikely to swing anything. Both Johnson and Jackson could send scouts to watch UCLA-Kentucky live and then the presidents could watch video later.

But attending in person is ideal, and there are already questions about Jackson’s work ethic. This will only fuel them.

If nothing else, this is an opportunity for Johnson, new on the job, to establish an image. He can clearly juxtapose himself with the failing Jackson and establish himself as a diligent alternative. The Lakers hired Johnson at least in part due to his high profile, but that needn’t stop him from grinding now that he has the position. Anyone doubting him would respect that.

Tyreke Evans: Giannis Antetokounmpo is like a taller me

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Giannis Antetokounmpo torched the Kings for 32 points, 13 rebounds, six assists and two steals in the Bucks’ 18-point win Wednesday.

Afterward, Sacramento’s Tyreke Evans paid the Greek Freak the ultimate compliment.

Sean Cunningham of ABC 10:

Do you see many players like Antetokounmpo? Evans:

Nah. He like me, but 6-7 – I mean like almost 6-8, 6-7, whatever height he is. He just long, athletic. He get to where he want to go. He got good handle for his size, and he athletic. Once he get around the rim, he can finish.

If only you were an inch taller? Evans:

That’d be a problem. I mean, it’s still a problem, I think, for me to get where I want. But just the athleticism he have and the way he get up off the ground – he got quick bounce. He pretty good at it.

Antetokounmpo is listed at 6-foot-11, Evans 6-foot-6.

This isn’t totally unreasonable. Make Evans five inches taller and add none of the dexterity awkwardness that tends to accompany growth, and he might look a lot like Antetokounmpo. Both are usually slotted at forward while possessing point-guard skills.

But Evans isn’t 6-foot-11, and most 6-foot-11 players can’t move like Antetokounmpo. That fluidity for his size is a big part of what makes Antetokounmpo special. If Evans grew up to be 6-foot-11, he likely would have developed a different skill set than he has now.

Antetokounmpo is the rare player with both the height of a big man and skills of a guard. Evans didn’t miss out on that just because his genes kept him from growing another five inches.

This discussion is also silly for another reason. Somewhere, there’s someone who’s 6-foot-1 and certain he’d be as good as Evans if only he were five inches taller.

Rumor: Blake Griffin increasingly believed to be open to leaving Clippers in free agency

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The Clippers were rumored to have already verbally agreed to terms with pending unrestricted free agents Blake Griffin, Chris Paul and J.J. Redick.

But with formal contract extensions unviable, L.A. was always going to have to play out the season and hope those players remained committed into July.

There might be a hitch in that plan.

Kevin Ding of Bleacher Report:

That Griffin would also stay and reap the biggest payday he can seems likely, too—in theory. But more and more people around the league believe he would be open to a fresh start—perhaps with the Lakers or the Boston Celtics, who have coveted Griffin for years and would offer a new chance to win.

Does Ding have credible information to suggest Griffin could join the Lakers or Celtics, or is that just speculation on the writer’s part about potential fits? It’s unclear. This is already fairly loosely sourced.

But we should gather more information quickly once free agency begins. Griffin reportedly planned to re-sign quickly. If he shows the faintest hint of exploring the market, that could open the floodgates.

Griffin had been frequently linked to his home-state Thunder, but Oklahoma City would interfere with his burgeoning Hollywood connections.* The same issue would exist with Boston, though obviously not the Lakers. That said, the Celtics are WAY better than the Lakers – and maybe soon the Clippers and Thunder, considering those Nets picks headed to Boston.

*Oklahoma City also since nuked its cap space with contract extensions for Steven Adams and Victor Oladipo, though trades could always clear room if Griffin wants to come home.

The Clippers are in a bad place right now. One one hand, that forebodes another disappointing end to the season. On the other hand, there’s still time to overcome and send Griffin into free agency on a more positive note.

These are dangerous times for the Clippers, who wouldn’t have cap space to adequately replace Griffin, Paul or Redick if one leaves. So, if one bolts, the others seems more likely to follow. Interpersonal relationships matter, but the Clippers’ primary selling points were always going to be money and winning (with Hollywood proximity a bonus). Winning gets harder if talent walks.

They can still offer the most money, and they’re not leaving L.A. But the Clippers better win more to help avoid what could be a tenser-than-expected summer.