NBA’s best urged to take less “if they want to win.” Agents, unions unhappy with trend.

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Just how badly did the owners smack down the players in the latest Collective Bargaining Agreement (CBA)? Take these now regular comments as examples:

“If Carmelo Anthony really cares about winning he will take less money.”

“LeBron James demanding the max shows he only cares about himself, not the Heat.”

“Dirk Nowitzki showed he cares more about winning by taking that Tim Duncan-sized contract.”

In the last CBA negotiations the players went from receiving 57 percent of the league’s income down to 50 percent — that’s an estimated $350 million a year going from the players straight to the owners’ pockets. At the same time NBA owners are seeing the value of their franchises skyrocket ($2 billion for the Clippers from Steve Ballmer) and there is a new television deal coming in two years that is going to flood the owners with more cash.

Yet it is the players that are asked to sacrifice “if they care about winning.”

It was a complete and total rout by the owners two years ago at the negotiating table. The Christians had more success against the lions in the Colosseum.

As you can imagine, agents and representatives of the players’ union do not like this “take less” trend. A couple spoke to Sean Deveney of the Sporting News about it.

“Why is it that our best players should be getting less than they’re worth?” one union official told Sporting News. “We have a collective-bargaining agreement that already limits what star players can make, and limits the total amount teams can pay. We have a very tough luxury tax. And now you have teams publicly shaming their best players into a bigger cut?”

“It’s just ridiculous,” one agent told SN. “There is this whole brainwashing thing going on and teams are selling it to their fans that this player or that player should take less, that they would not take their money if they truly cared about winning. That’s BS. If you want to win, you’re the owner, go over the tax line.

“This is the CBA you wanted, this is what the owners wanted. Why does the money come out of the players’ pockets? The players just gave back a huge amount in the CBA. But, no, that’s the brainwashing — that the players are the bad guys if they try to get what the CBA says they should get.”

LeBron is getting criticism for exactly that stance — the Heat amnestied Mike Miller simply to save money last season (don’t let Pat Riley spin it another way, they could have done it this summer) and LeBron wants Micky Arison to spend. Part of what LeBron is doing now is making his point to Heat management. He wants to win and as his new contract, even at the max, is half (at most) of what he’d make on a true open market so he wants the owner to show he is committed to spending to win too. (And you think LeBron is going to get Robert Sarver to do that in Phoenix?)

The problem comes back to just how much the owners dominated the last CBA. As Mark Cuban has ranted more than once, being into the tax is more than just a money issue, the new CBA limits teams flexibility to make moves once their salary is up in the tax range — smaller mid-level exception, no sign-and-trades, and more. You can’t build a team the same way and GMs want that flexibility.

It’s not fair to the top players, but you had to know that many fans would side with management, because they pretty much always do. We don’t relate to what even an average NBA player makes, but we know we want our team to win. So the star player gets the pressure and too often to make that happen while the owner gets to skate.

Agents and union members may not like it, they can fight to change it, but it’s not going to change. They can tune it out as LeBron is doing, but the calls for players to take the hit aren’t going away.

Watch Derrick Rose leave Patty Mills standing still with eurostep, huge dunk

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New York Knicks point guard Derrick Rose still has some explosivity left in his legs. Against the San Antonio Spurs on Saturday night, the former MVP left Spurs guard Patty Mills standing still on a thunderous dunk.

The play came in the fourth quarter with Rose on the break and Mills the only Spurs player defending the basket. Rose had a full head of steam, and it appeared Mills was going to for the charge call.

Rose then craftily eurostepped his way around Mills, leading to the jam.

San Antonio beat New York, 106-98.

Spurs coach Gregg Popovich on resting players: “It’s complicated … kind of like healthcare”

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San Antonio Spurs coach Gregg Popovich, along with LeBron James, has been at the center of the discussion about resting players in the NBA. The legendary coach has been credited with the idea to rest star players en masse during the season to save them for the playoffs. Meanwhile, after the Cavaliers sat LeBron James, Kyrie Irving, and Kevin Love during a primetime matchup on ESPN, the team received a call from the league.

Commissioner Adam Silver has been active in talking about the issue as of late, and has even issued a memo to team owners to be considerate about resting players.

Popovich, meanwhile, thinks the issue isn’t quite as easy to clear up. Speaking with ESPN, the Spurs coach noted that each party in an NBA team has a different role and goal, and that sometimes those goals pull opposite each other.

Additionally, Popovich said asking owners to step in to make a decision over a coach or GM could be a serious issue.

Via ESPN:

But we all have different roles, different jobs, and different goals. We can’t satisfy everybody. But I think that every owner’s gonna be different. I think it’s a slippery slope, and makes it difficult to keep trust, and camaraderie to the degree that I think you have to have to be successful in this league if owners get too involved in what coaches and GMs are doing.”

“I think keeping owners informed about what’s going on is mandatory, and having input is fine,” Popovich said. “But I think there has to be an understanding that coaches and GMs have brains also, and we know who pays the bills. It’s a slippery slope, I think, if owners got too involved in that process. That trust relationship in those three areas is really important in creating a culture and making something that can be long-lasting.

What Popovich is basically pointing out is that GMs and coaches are hired to be the basketball minds for a reason. Having owners meddle in day-to-day decisions like resting players could muddy that relationship.

The San Antonio coach did concede that the best idea might be to rest players when they are at home, in front of home crowds who are more likely to have already seen their top players that season simply due to repetition. But Popovich isn’t in favor of broad, sweeping mandates on resting players from the league since that wouldn’t always be prudent.

“That’s why no basic rule has been written, so to speak,” said Popovich. “Because you can’t write a rule that covers everything. It’s complicated … kind of like healthcare.”

Chicago does humor with “Beauty and the Bull” snapchat musical

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The Beauty and the Beast movie is both a hit and ripe for satire. Or just amusing spinoffs.

Enter the Chicago Bulls, with Benny the Bull mascot and Robin Lopez pitching in on a musical takeoff of the film promoting the team.

Well played Bulls.

LeBron James drives through Wizards defense, dunks on

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Even when they are getting beat — and the Cavaliers have some issues to shake out before the playoffs start — there are a couple times a game that LeBron James makes a play that is stunning.

For example, splitting defenders out high with his dribble then going in and dunking on Ian Mahinmi. LeBron did that Saturday night.

The Wizards beat the Cavaliers and Cleveland has issues that are bigger than LeBron’s goggles (Boston can tie Cleveland for the top spot in the East with a win Sunday), but never doubt LeBron’s explosiveness.