NBA’s best urged to take less “if they want to win.” Agents, unions unhappy with trend.

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Just how badly did the owners smack down the players in the latest Collective Bargaining Agreement (CBA)? Take these now regular comments as examples:

“If Carmelo Anthony really cares about winning he will take less money.”

“LeBron James demanding the max shows he only cares about himself, not the Heat.”

“Dirk Nowitzki showed he cares more about winning by taking that Tim Duncan-sized contract.”

In the last CBA negotiations the players went from receiving 57 percent of the league’s income down to 50 percent — that’s an estimated $350 million a year going from the players straight to the owners’ pockets. At the same time NBA owners are seeing the value of their franchises skyrocket ($2 billion for the Clippers from Steve Ballmer) and there is a new television deal coming in two years that is going to flood the owners with more cash.

Yet it is the players that are asked to sacrifice “if they care about winning.”

It was a complete and total rout by the owners two years ago at the negotiating table. The Christians had more success against the lions in the Colosseum.

As you can imagine, agents and representatives of the players’ union do not like this “take less” trend. A couple spoke to Sean Deveney of the Sporting News about it.

“Why is it that our best players should be getting less than they’re worth?” one union official told Sporting News. “We have a collective-bargaining agreement that already limits what star players can make, and limits the total amount teams can pay. We have a very tough luxury tax. And now you have teams publicly shaming their best players into a bigger cut?”

“It’s just ridiculous,” one agent told SN. “There is this whole brainwashing thing going on and teams are selling it to their fans that this player or that player should take less, that they would not take their money if they truly cared about winning. That’s BS. If you want to win, you’re the owner, go over the tax line.

“This is the CBA you wanted, this is what the owners wanted. Why does the money come out of the players’ pockets? The players just gave back a huge amount in the CBA. But, no, that’s the brainwashing — that the players are the bad guys if they try to get what the CBA says they should get.”

LeBron is getting criticism for exactly that stance — the Heat amnestied Mike Miller simply to save money last season (don’t let Pat Riley spin it another way, they could have done it this summer) and LeBron wants Micky Arison to spend. Part of what LeBron is doing now is making his point to Heat management. He wants to win and as his new contract, even at the max, is half (at most) of what he’d make on a true open market so he wants the owner to show he is committed to spending to win too. (And you think LeBron is going to get Robert Sarver to do that in Phoenix?)

The problem comes back to just how much the owners dominated the last CBA. As Mark Cuban has ranted more than once, being into the tax is more than just a money issue, the new CBA limits teams flexibility to make moves once their salary is up in the tax range — smaller mid-level exception, no sign-and-trades, and more. You can’t build a team the same way and GMs want that flexibility.

It’s not fair to the top players, but you had to know that many fans would side with management, because they pretty much always do. We don’t relate to what even an average NBA player makes, but we know we want our team to win. So the star player gets the pressure and too often to make that happen while the owner gets to skate.

Agents and union members may not like it, they can fight to change it, but it’s not going to change. They can tune it out as LeBron is doing, but the calls for players to take the hit aren’t going away.

PBT Podcast: Early trade deadline breakdown with Dan Feldman

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The NBA’s trade market did not collapse after the Jahlil Okafor trade.

There’s more to come, but with the trade deadline is less than two months away, we have more questions than answers. DeAndre Jordan very likely could be on the move from the Clippers (and Lou Williams, too). But what is Memphis going to do about Mark Gasol? New Orleans with DeMarcus Cousins? Oklahoma City with Paul George? And if any of those guys are available, who is a buyer? Cleveland? Milwaukee? Portland?

Kurt Helin and Dan Feldman of NBC Sports break down the high end of the trade market, plus talk about other guys who could be on the move — maybe Nikola Mirotic from Chicago, and what about someone like Michael Kidd-Gilchrist from Charlotte — before Feb. 8 gets here. The last couple of trade deadlines have been interesting, but will we see a move that changes the landscape of the NBA playoffs in a meaningful way?

As always, you can check out the podcast below, listen and subscribe via iTunes at ApplePodcasts.com/PBTonNBC, subscribe via the fantastic Stitcher app, check us out on Google play, or check out the NBC Sports Podcast homepage and archive at Art19.

Joel Embiid calls out Karl Anthony-Towns’ defense during Instagram trash talk

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Joel Embiid often gloats on Instagram after 76ers wins.

Of course he did after Philadelphia beat Minnesota on Tuesday, specifically calling attention to this move on Karl-Anthony Towns (and this 76ers fan custom):

Embiid:

Euro stepping our way through Minnesota and we ended up raising the cat last night #TheProcess

A post shared by Joel "The Process" Embiid (@joelembiid) on

Towns commented:

That caption was as trash as your picture quality

Embiid replied:

Better quality than your defense

Embiid insisted it’s all in good fun.

Jessica Camerato of NBC Sports Philadelphia:

https://twitter.com/JCameratoNBCS/status/941395953113804800

I’m not sure Towns is having as much fun as Towns. But I know this:

Embiid had a valid point.

Salah Mejri kicks at Patty Mills as Mavericks and Spurs leave court for halftime (video)

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Mavericks center Salah Mejri has a history of agitating, including against the Spurs.

Two years ago, Mejri dunked while Dallas got blown out by San Antonio and yapped at the Spurs bench – drawing laughter from Gregg Popovich and Tim Duncan. Last season, Mejri had Trevor Ariza and other Rockets trying to confront him after reportedly saying something about Ariza’s family.

In the Mavericks’ win over the Spurs on Tuesday, Mejri got into it with Patty Mills.

Earl K. Sneed of Mavs.com:

Mejri and Rudy Gay received double technical fouls, and Mejri went to the bench. Everything could have cooled down at halftime, but Mejri escalated tension

Watch the full sequence above, but the key moment:

giphy (2)

That’ll probably draw a fine.

NBA introducing 2-for-1 All-Star voting days

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The NBA changed its All-Star format this season from East vs. West to captain-picked teams (though still naming players equally from each conference).

That apparently wasn’t a big enough overhaul.

After including media and player votes last year, the league is making All-Star starter selection even more complex.

NBA release:

NBA All-Star Voting 2018 presented by Verizon will tip off with an early voting period exclusively on the NBA App and NBA.com beginning Thursday, Dec. 21 at 1 p.m. ET.

Voting via all other channels, including Amazon Alexa for the first time, will launch on Monday, Dec. 25 at 11 a.m.

Additionally, new for this season, five “2-for-1 Days” will allow fans to have their votes count twice on Dec. 31, Jan. 4, Jan. 11, Jan. 12 and Jan. 15 when voting through the NBA App and NBA.com, along with Sina Weibo and Tencent in China.  All “2-for-1 Days” will be designated 12 a.m. – 11:59 p.m. ET.

TNT will reveal the All-Star Game starters, including the two captains, on Thursday, Jan. 18 during TNT NBA Tip-Off

The network will announce the reserves, as selected by NBA head coaches, on Tuesday, Jan. 23 during TNT NBA Tip-Off at 7 p.m. ET. 

The team rosters for NBA All-Star Game 2018 in Los Angeles will be revealed on Thursday, Jan. 25 during a special one-hour edition of TNT NBA Tip-Off at 7 p.m. ET.

I suppose this is to drum up interest on otherwise quiet voting days. After all, this is really just about the NBA selling itself.

But the All-Star voting process has always left something to be desired. I don’t see how this changes that.