The NBA’s Charlotte franchise ditched the Bobcats and returned to being named the Hornets, in a rebranding effort that will begin in earnest next season.
It’s already begun in terms of the name change becoming official, and we recently got a glimpse of what the newly-designed uniforms would look like, with three versions in white, purple and teal all on the slate for next year.
The final piece was to see how the team would unveil its new home floor, and the design is glorious.
From the official release:
The floor, which features the team’s primary logo at center court, has a cell pattern stained in the wood and includes a teal border and purple free-throw lanes. Both baselines have the words “Charlotte Hornets” in the team’s font. The design includes a pair of Buzz City logos inside the three-point line on either end in a show of civic pride, as well as the team’s Crown CH logo at center court on the apron. The Time Warner Cable Arena logo appears twice on the court as it has in the past. …
The Hornets’ wood playing surface is constructed from northern hard maple and was manufactured by Cincinnati-based Robbins Sports Surfaces. The floor is made up of more than 200 sectional panels, each of which are 4 feet by 8 feet and weigh approximately 175 pounds. It features a revolutionary locking system designed to speed up arena changeovers and provide a tight, monolithic appearance. The floor is designed to enhance the safety, comfort and performance of the players as it will absorb about 60% of a player’s impact energy. The intent is to provide a surface that allows for exciting play while at the same time reducing wear and tear on the players’ bodies.
As with the team’s overall brand identity and uniforms, the court was designed in collaboration with senior executives within the Hornets organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.
Check out the photos below.
Dwyane Wade has earned his status as an elder statesman, the E.F. Hutton kind of veteran who speaks and everybody listens.
Rookie Justise Winslow is listening.
Winslow (who should have gone higher in this draft) is a perfect fit for the Heat and he’s going to be part of their rotation off the bench from the start of the season (along with Josh McRoberts and Amare Stoudemire). Wade has already fully stepped into the mentor role with Winslow working with him on post moves, reports Jason Lieser at the Palm Beach Post.
“As his career develops, hopefully he’s able to do multiple things on the floor, but right now there’s gonna be certain things (Erik Spoelstra) wants him to do, and some of those things I’m good at,” Wade said. “I’m just passing down knowledge to someone who I think could be good at things that I have strengths at. It’s gonna take a while, but if he figures it out at 21, he’s ahead of the curve. I figured it out at like 27.
“All of us are where we’re at because someone before us helped us. They helped by letting us sit there and watch film with them or having conversations with them. If he’s a student of it and he really wants to know, I’m a pretty decent teacher in certain areas.”
This is what you want out of a veteran leader and some of the young teams out there have done an excellent job adding this kind of mentor — Kevin Garnett in Minnesota may be the best example. Someone who can pass on his wisdom and show the team’s young players how to be a professional and win in the NBA.
It’s a little different for Winslow, he and the Heat are more in a win-now mode, but he should be able to contribute to that.
Bill Bridges, a star as a Kansas Jayhawk who went on to have a 12-year NBA career that included being part of the 1975 Golden State Warriors championship team, has passed away, according to the University of Kansas.
Bridges was an undersized power forward at 6’6″ but he was a beast on the boards who averaged 11.9 rebounds a game for his career and more than 13 a game for six straight years at the peak of his career. That 11.9 per game average is still 27th all-time in NBA history.
A New Mexico native, Bridges was a three-time All-Star (all as a member of the Hawks), two-time All-NBA Defensive team, and was part of the 1975 Warriors title team. Besides the Hawks (St. Louis and Atlanta) and Warriors, Bridges played for the Sixers and Lakers.
Our thoughts are with his family and friends.