The NBA’s Charlotte franchise ditched the Bobcats and returned to being named the Hornets, in a rebranding effort that will begin in earnest next season.
It’s already begun in terms of the name change becoming official, and we recently got a glimpse of what the newly-designed uniforms would look like, with three versions in white, purple and teal all on the slate for next year.
The final piece was to see how the team would unveil its new home floor, and the design is glorious.
From the official release:
The floor, which features the team’s primary logo at center court, has a cell pattern stained in the wood and includes a teal border and purple free-throw lanes. Both baselines have the words “Charlotte Hornets” in the team’s font. The design includes a pair of Buzz City logos inside the three-point line on either end in a show of civic pride, as well as the team’s Crown CH logo at center court on the apron. The Time Warner Cable Arena logo appears twice on the court as it has in the past. …
The Hornets’ wood playing surface is constructed from northern hard maple and was manufactured by Cincinnati-based Robbins Sports Surfaces. The floor is made up of more than 200 sectional panels, each of which are 4 feet by 8 feet and weigh approximately 175 pounds. It features a revolutionary locking system designed to speed up arena changeovers and provide a tight, monolithic appearance. The floor is designed to enhance the safety, comfort and performance of the players as it will absorb about 60% of a player’s impact energy. The intent is to provide a surface that allows for exciting play while at the same time reducing wear and tear on the players’ bodies.
As with the team’s overall brand identity and uniforms, the court was designed in collaboration with senior executives within the Hornets organization; Jordan Brand, a division of Nike; and the NBA’s Global Merchandising Group. Both Jordan Brand and Nike have a long history of working with professional teams and universities in developing brand identities and utilize some of the world’s most highly recognized designers.
Check out the photos below.
LeBron James looked good in the opening night ceremony against the Boston Celtics. The Cleveland Cavaliers star put up a stat line of 29 points, 16 rebounds, and nine assists in the win over the Eastern Conference rival.
That doesn’t mean that James is done dealing with a nagging ankle injury that kept him out of all five of Cleveland’s preseason games. Speaking to reporters after practice on Thursday, The King said that he will indeed play on Friday against the Milwaukee Bucks, but he won’t do it under the circumstances he prefers.
Specifically, LeBron said that because of his injury, he’s been unable to get into the kind of shape he’d like to be in heading into the season.
“I just want to get to where I should be,” James said after participating in the Cleveland Cavaliers’ practice Thursday. “The ankle and the foot injury just kind of kept me out and set me back further than I would like, but I got some time now along the course of these games that we got. We got two back-to-backs coming up, so that’s going to help and we have some opportunity to get some practice time in as well.”
“I’m out of shape, very out of shape for my expectations,” James told TNT’s Kristen Ledlow during his on-court postgame interview Tuesday.
No doubt it will be tough to keep one of the most durable stars in NBA history out of of the regular season games they need to start this season off right. However, this is the kind of thing that slows down the careers of aging stars, and if I can play devil’s advocate here for a minute, this is what we’ve been looking for from James for some time.
I’m not saying this is the beginning of the end for LeBron, but it is an important enough thing to note and to keep a pin in for future reference.
Meanwhile, James is still doing great stuff off the court like this:
LOS ANGELES — This isn’t new news, but a lot of NBA fans forgot it.
Last June the NBA suspended then Pistons now Lakers guard two games for “pleading guilty to operating a motor vehicle while intoxicated, in violation of the law of the State of Michigan.” Those were to be the first two games of next season — the Clippers game Thursday followed by the Suns Friday.
Lakers coach Luke Walton played it close to the vest, not revealing who would start at the two in KCP’s place. The most logical answer may be Jordan Clarkson, but Walton likes him creating shots with the second unit. Other options are limited, Luol Deng is possible, they could go small with backup point guard Tyler Ennis or bigger with Corey Brewer. (Josh Hart might have been the best call, but the rookie is out with a sore Achilles.)
Whoever starts it will be a blow to the defense-starved Lakers to be without their best perimeter defender.
This summer, after landing Avery Bradley, the Pistons chose to renounce the rights to Caldwell-Pope, setting him free into what was a difficult market. Even for a good wing defender who hit 35 percent from three last season, when the market dried up so did the chance for a decent multi-year deal. The Lakers grabbed him for one-year at $18 million.
Caldwell-Pope’s agent is Rich Paul, who happens to be LeBron James‘ agent (and he’s a free agent next summer), but whatever the ulterior motives this was a good signing by the Lakers. If KCP works out this season for them they would be in the driver’s seat to re-sign him next summer (although the Lakers would not have his Bird rights).
Ah yes, Hoodie Melo. The new, improved version of Carmelo Anthony that is much better than the old one, mostly because he isn’t playing for the New York Knicks. Also, he is often seen wearing a hooded sweatshirt.
Of course, as is often the case in the NBA, when a cultural phenomenon comes along there’s often plan to make money off of it following close behind. That appears to be the case here, as the Thunder announced special Hoodie Melo sweatshirts that were selling before the game against the New York Knicks on Thursday.
The sweatshirts mimic the style of a popular Jordan brand logo, Carmelo’s shoe sponsor.
Carmelo stayed true to form throughout the warm-up session before the game, taking to the floor during lineups wearing — you guessed it — a hoodie.
Of course, there was lots of intrigue during the Thursday night game between Anthony and his former team, with the first points of his career coming in Oklahoma City looking like this:
Long live Hoodie Melo. May his brand forever beat forecasted sales numbers.
The Warriors might not have Draymond Green against the Pelicans tomorrow, but Golden State will have these awesome jerseys:
Fresh. To. Death.