Charlotte Bobcats v Miami Heat

Gatorade apologizes to LeBron James, who doesn’t sound ready to accept

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When LeBron James – a Powerade endorser – left Game 1 of the NBA Finals due to cramps, Gatorade trolled hard.

Today, the sports drink deleted its tweets and apologized.

The company’s statement, via the Associated Press:

“Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game,” Gatorade said in a release. “We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”

Caught up in the heat of the battle? I hope that pun was intended. I also imagine a giant bottle of orange Gatorade talking to a bewildered LeBron.

LeBron didn’t seem in the mood to accept the apology at his media availability Friday.

“I really don’t care what people say about me, I don’t care about that sports group, the drink group that  I’m not even going to say their name,” LeBron said when asked about the Gatorade tweets. “I’m not going to give them a light  in The Finals.  This is about the Spurs and the Heat, and it’s not about everybody else, man, I don’t care.”

I don’t really care about the brand-management aspect of Gatorade also doing business with the Heat and NBA, two organizations of which LeBron is a member. That’s their decision whether selling out LeBron is good for the bottom line.

But I do appreciate this. Darren Rovell of ESPN:

the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don’t have the Gatorade logo on them so as not to overtly endorse his competitor.

Oops.

Lou Williams hits halfcourt buzzer-beater (video)

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Yeah, the Lakers lost to the Rockets, 134-95, Wednesday. But consider how lopsided that margin would’ve been without Lou Williams‘ halfcourt buzzer-beater.

And if this headline looks familiar, it is.

LeBron James, Cavaliers do water-bottle challenge on bench during blowout win over Knicks (video)

Cleveland Cavaliers forward LeBron James, left, and Cavaliers forward Richard Jefferson entertain themselves by flipping a water bottle trying to get it to land on it's flat bottom during the fourth quarter of an NBA basketball game against the New York Knicks at Madison Square Garden in New York, Wednesday, Dec. 7, 2016. The Cavaliers defeated the Knicks 126-94, and most starters left the game for the bench at the end of the fourth quarter. (AP Photo/Kathy Willens)
AP Photo/Kathy Willens
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LeBron James did his part – scoring 25 points (on just 10 shots!), dishing seven assists and grabbing six rebounds – to give the Cavaliers an insurmountable lead over the Knicks through three quarters. So, he didn’t even play in the fourth quarter.

As Cleveland put the finishing touches on its 126-94 win, boredom set it. LeBron and a few of his teammates tried to flip a water bottle and have it land upright on the floor. LeBron even dove onto the court to pull the bottle back in after an errant flip!

No, Phil Jackson should not have used the word “posse” to describe LeBron’s business associates and friends. But this is the most disrespectful thing I’ve ever seen – and I love it.

DeMarcus Cousins says Mavericks’ rumored interest flatters him, but he loves Kings

Sacramento Kings center DeMarcus Cousins (15) receives a blow to the head from Dallas Mavericks' Dwight Powell as Cousins works to get to the basket in the first half of an NBA basketball game, Wednesday, Dec. 7, 2016, in Dallas. (AP Photo/Tony Gutierrez)
AP Photo/Tony Gutierrez
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The Mavericks’ long-rumored interest in DeMarcus Cousins took its most direct public turn before the season, when Dallas signed Cousins’ brother, Jaleel Cousins. Jaleel is now on the Mavericks’ D-League affiliate, and I bet he will remain there as DeMarcus approaches 2018 free agency.

Brad Townsend of The Dallas Morning News:

So, DeMarcus Cousins, what do you think about the Mavericks’ long-rumored interest in acquiring you?

“It’s flattering,” Cousins told me, with a laugh, after the Kings’ Wednesday shootaround at AAC. Then, turning serious, he added of the Mavericks, “I respect them.”

“But,” I said, “I’ve also heard that you like it in Sacramento.”

“No,” Cousins corrected, “I love Sacramento.”

Cousins is getting good at this, toeing the line between appreciating another team’s interest and expressing his satisfaction with the Kings.

And give Cousins credit. He keeps producing at a star level for a team that hasn’t provided him with the proper support. Sacramento again appears headed toward the lottery, even as Cousins averages 29-10.

Questions remain, though: How much of Cousins’ attitude is him trying to make the best of an inescapable situation, and will expanded options in the summer of 2018 test his loyalty?

LeBron James dunks, struts past camerapeople and toward crowd, spooks fan (video)

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LeBron James is dominating, and the Cavaliers are rolling over the Knicks.

It’s almost as if something has LeBron particularly riled up. But maybe ease up a little? That cowering fan isn’t Phil Jackson.