When LeBron James – a Powerade endorser – left Game 1 of the NBA Finals due to cramps, Gatorade trolled hard.
Today, the sports drink deleted its tweets and apologized.
The company’s statement, via the Associated Press:
“Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game,” Gatorade said in a release. “We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”
Caught up in the heat of the battle? I hope that pun was intended. I also imagine a giant bottle of orange Gatorade talking to a bewildered LeBron.
LeBron didn’t seem in the mood to accept the apology at his media availability Friday.
“I really don’t care what people say about me, I don’t care about that sports group, the drink group that I’m not even going to say their name,” LeBron said when asked about the Gatorade tweets. “I’m not going to give them a light in The Finals. This is about the Spurs and the Heat, and it’s not about everybody else, man, I don’t care.”
I don’t really care about the brand-management aspect of Gatorade also doing business with the Heat and NBA, two organizations of which LeBron is a member. That’s their decision whether selling out LeBron is good for the bottom line.
But I do appreciate this. Darren Rovell of ESPN:
the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don’t have the Gatorade logo on them so as not to overtly endorse his competitor.
Is the Derrick Rose/Jimmy Butler relationship nothing but puppy dogs and rainbows? No. There will be sparks between two intense competitors.
Have those sparks started a fire Bulls fans should be concerned about? A report on Wednesday said the core problem was Butler doesn’t respect Rose’s work ethic, which provided some kindling for that spark to catch.
However, as you would expect, Butler said this was all much ado about nothing, that he and Rose are all good. Via K.C. Johnson of the Chicago Tribune:
Spin this however you wish: Their relationship is fine and someone in the media is making this up; or their relationship has been rough, and this is all just leaking out now.
This is a Bulls team in a bit of a transition as Rose declines some and Butler has grown into a top-flight player. Clearly that dynamic has some people around the team — likely the people in one of one of the players’ camps doesn’t like the power struggle or where it leaves his buddy — talking out of school to the press.
But as Butler noted, winning cures all ills. If Chicago can get off to a fast start, nobody will be asking chemistry questions.
For now, however, tounges are wagging.
The NBA is still investigating and can take its own action. In theory people involved in the incident could decide to file a civil lawsuit (although Fisher said he would not).
However, Memphis’ Matt Barnes is not going to face any criminal charges for an altercation he instigated with Knicks’ head coach Derek Fisher at the home of Barnes’ estranged wife in Los Angeles, according to police, who talked to TMZ.
Matt Barnes will NOT be charged with a crime for allegedly attacking Derek Fisher over the weekend … the Redondo Beach Police Department tells TMZ Sports.
Cops tell us they did respond to an incident and a police report was filed regarding the altercation — but officers say the case “was reviewed and there is no basis for criminal charges.” As we previously reported, a witness at the home says Barnes struck Fisher in the face and a fight ensued. However, the NY Post is reporting that Fisher did not want to pursue charges against Barnes.
Fisher has been seeing Gloria Govan — Barnes’ estranged wife and star of the “Basketball Wives” reality series — for several months, and was over at her house in the South Bay of Los Angeles Saturday night, along with other friends. Barnes said he got a call from one of his two sons, who “looked distressed” that Fisher was over, and that caused Barnes to drive over to the house. Once he arrived an altercation broke out between the two men, with Barnes allegedly texting a friend that he beat up Fisher and spat in his wife’s face. That’s not going to scar the young boy any further, well done.
If Barnes did this as described (and we don’t know the details), the NBA has to look hard at this. Barnes does not get to decide for a woman he is no longer seeing who she can and cannot see, and who she has over to her home. She is not property. That is the level of control seen in domestic abuse situations, and the league can’t sit back and tolerate it.