Gatorade apologizes to LeBron James, who doesn’t sound ready to accept

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When LeBron James – a Powerade endorser – left Game 1 of the NBA Finals due to cramps, Gatorade trolled hard.

Today, the sports drink deleted its tweets and apologized.

The company’s statement, via the Associated Press:

“Our apologies for our response to fans’ tweets during (Thursday) night’s Heat vs. Spurs game,” Gatorade said in a release. “We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”

Caught up in the heat of the battle? I hope that pun was intended. I also imagine a giant bottle of orange Gatorade talking to a bewildered LeBron.

LeBron didn’t seem in the mood to accept the apology at his media availability Friday.

“I really don’t care what people say about me, I don’t care about that sports group, the drink group that  I’m not even going to say their name,” LeBron said when asked about the Gatorade tweets. “I’m not going to give them a light  in The Finals.  This is about the Spurs and the Heat, and it’s not about everybody else, man, I don’t care.”

I don’t really care about the brand-management aspect of Gatorade also doing business with the Heat and NBA, two organizations of which LeBron is a member. That’s their decision whether selling out LeBron is good for the bottom line.

But I do appreciate this. Darren Rovell of ESPN:

the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don’t have the Gatorade logo on them so as not to overtly endorse his competitor.

Oops.

Devin Booker drops 70 points for Suns in loss to Celtics (VIDEO)

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Phoenix Suns guard Devin Booker is just 20 years old. He’s a League Pass favorite, and indeed he should be a favorite in Phoenix for years to come. On Friday, Booker dropped 70 points — yes, 70 — in a loss to the Boston Celtics.

Booker’s 70 points is the best outing of the season. It also made him the youngest player to ever reach 70 points.

His final stat line, as you might imagine, was ridiculous. Booker shot 21-of-40 from the field, going 4-of-11 on 3-pointers and a whopping 24-of-26 from the free-throw line. The Suns phenom also grabbed eight rebounds to go with six assists.

Despite the loss to Boston, 130-120, it’s still an incredible milestone for Phoenix and for Booker. There’s a bright spot out there for the Suns.

Magic’s Aaron Gordon skies to finish amazing alley-oop (VIDEO)

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Aaron Gordon may not have had the best dunk contest this year — apparently drones and dunks don’t mix well — but the guy can still get up and finish with the best in the league.

As he did on this alley-oop against Detroit.

Elfrid Payton had to throw a lob that would get over Andre Drummond, but how many guys in the league can get that high, reach back and finish that? Damn.

Former Hawk Pero Antic’s celebration accidentally punches teammate in face in Eruoleague (VIDEO)

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Former Atlanta Hawk Pero Antic is now playing for Turkish powerhouse Fenerbahce, in case you were not aware.

Fenerbahce was facing Anadolu Efes in a EuroLeague game, it was tight late and former NBA player Ekpe Udoh was at the free throw line for Fenerbahce. He missed his second shot, but the rebound caromed out-of-bounds off an Anadolu Efes player. Antic was pumped.

Maybe a little too pumped.

Ouch.

That was Nikola Kalinic, by the way, the guy Antic now owes dinner to. Kalinic would like the dinner more than the hug and kiss he got from Antic right after the play.

Also, Anadolu Efes held on to win 80-77.

(Hat tip to Ball Don’t Lie.)

James Harden helped recruit Lou Williams to Houston

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The Lakers had been shopping Lou Williams around in the run-up to the trade deadline, the only question was would they get a first-round pick for him. Rumors around the league say that Houston had offered them one weeks before, it was on the table, but the Jim Buss/Mitch Kupchak front office held their cards close and hoped a better deal would come through.

While all that was going on James Harden decided to ease the process and did a little recruiting calling up Williams, the sixth-man guard told Shams Charania of The Vertical at Yahoo Sports.

“When James called, he asked me if I was interested in playing with them,” Williams told The Vertical. “I told him that I loved the Lakers, but James and them have a group that fit my personality, fit how I play. He said he was going to make it happen.”

Williams then laughed, sitting on the edge of a visiting court following a recent practice. “I’ve heard that before, so I didn’t really put stock into it,” Williams told The Vertical. “I guess James did put the word in, and the team made it happen.”

We all know what happened, Jeanie Buss removed her brother and Kupchak a few days before the trade deadline, Magic Johnston stepped in, called around, and quickly pulled the trigger on a trade that sent Williams to Houston (the Lakers also got Corey Brewer). Williams has averaged 14.5 points per game and had some strong performances with the Rockets, although he’s still finding his groove with the team on the court. Still, he’s been an upgrade for the Rockets’ bench.

Harden knew he would be, so he did his part to make sure it happened.