Report: Damian Lillard’s new adidas contract in excess of $100 million

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Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.

How big? Sam Amick of the USA Today has some numbers.

When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.

Adidas is counting on a lot more big shots.

That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.

Why Lillard?

The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.

Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.

If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.

For Lillard’s sake, I hope this gamble pays off.

Gordon Hayward breaks leg against Cleveland in first game with Celtics

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The Boston Celtics season has taken a turn for the worse.

During Tuesday’s opening game against the Cleveland Cavaliers, new Boston Celtics forward Gordon Hayward broke his leg after landing following a leaping back cut to the basket.

It became immediately apparent to those in the arena, and the broadcast angle of the left leg injury was not pretty.

Just be warned here, the resulting photo and media is pretty disgusting. I let out a big yell when I saw it live, so it’s not for the faint of heart.

Via TNT:

This is just the most awful way to start the NBA season, for all of us. Get well soon, Gordon.

Kings’ rookie De’Aaron Fox commits California mortal sin, slams In-N-Out

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We Californians take a few things seriously. Surf reports, for one. Winemaking/tasting. Tech toys. Coming up with potential blockbuster movie franchise ideas, getting a star to buy in, then maybe or maybe not worrying about getting a decent script.

Also, In-N-Out Burger. If there is one thing all Californians can agree on, it’s that In-N-Out is the best burger chain in the world. It’s not up for debate.

Apparently Kings’ rookie De'Aaron Fox did not get that memo. He did a Q&A with Rolling Stone’s Seerat Sohi and crossed a sacred line.

“All I gotta say, you can tell everybody that lives in the state of California this: In-N-Out is not good.”

What’s your beef with In-N-Out Burger?
“Their burgers are overrated. They’re OK.”

Even Animal Style?
“Yes. People always say, you haven’t tried this. You haven’t tried that. I’m like, “Yeah, I looked up the secret menu. I’ve tried it all. It’s just not good.”

That’s controversial. What’s the best fast food spot then?
“Honestly, for me, I don’t count Chick-fil-A, because it’s way too good to be considered fast food. So I’m gonna say Wendy’s. Fat Burger in L.A. is better than In-N-Out.”

It’s this simple: Fox is flat-out wrong.

First off, Chick-fil-A is wildly overrated, so we know the taste of the 19-year-old point guard is off. Fat Burger is legit. But Wendy’s? Come on now, that’s just average.

If Fox had tried to argue Five Guys, I would have let it slide — I don’t think they’re as good, but I will admit a California bias. But Wendy’s? You lose the entire argument right there. It’s like saying Pixels was the best movie ever.

In-N-Out is the best. Fox needs to get on board with this.

Bulls’ Nikola Mirotic hospitalized after practice fight with Bobby Portis

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It was going to be a difficult season in Chicago if everything went right — and two days before the first game of the season things have gone horribly wrong.

Bulls’ starting forward Nikola Mirotic got into a shoving match with Bobby Portis, and Portis turned and sucker-punched him, according to multiple reports.

The Bulls have confirmed the fight and have announced Mirotic suffered a concussion and maxillary fractures in his face — the upper jaw and nasal cavity area — which likely will require surgery. He is going to miss weeks of time.

Shams Charania of The Vertical at Yahoo Sports had more details.

Mirotic was taken to the hospital Tuesday after their shoving altercation during practice ended with an alleged cheap shot from Portis to Mirotic’s face, league sources told The Vertical. Mirotic is undergoing tests, but is expected to be out for the foreseeable future, league sources said.

Mirotic will miss weeks, according to a source, and you can be sure severe discipline from the team is coming down for Portis.

In the short term, this likely means more run for rookie Lauri Markkanen as well as just re-signed Cristiano Felicio.

LeBron James will play in opener against Celtics

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Did we really expect anything else?

LeBron James was a game-time decision for the season opener in Cleveland against Boston and Kyrie Irving due to a sprained ankle. We expected he would go, but ankles can be tricky and are easy to re-injure once sprained, so the Cavs wanted to be careful.

He’s going to play. Coach Tyronn Lue made it official.

LeBron is the best player on the planet, but he can coast through the regular season at times. What teams try to avoid is giving him extra motivation… say bringing in a guy who left the team last summer on opening night. Expect full force LeBron tonight.