Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.
How big? Sam Amick of the USA Today has some numbers.
When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.
Adidas is counting on a lot more big shots.
That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.
The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.
Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.
If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.
For Lillard’s sake, I hope this gamble pays off.
Despite the Warriors’ loss in the Finals, it’s been a good summer for Harrison Barnes. He signed a four-year, $94 million deal in Dallas and won a gold medal with Team USA at the Olympics in Rio de Janeiro. And maybe best of all, he got engaged on Saturday night, as he revealed on Twitter:
Congrats to Barnes and his new fiancée.
Shortly after winning a title with the Cleveland Cavaliers, veteran guard Mo Williams picked up his $2.2 million option for next season, choosing to take the guaranteed money on the table for him rather than test free agency at age 33. But he might not be with the Cavs this season — the Cleveland Plain Dealer‘s Joe Vardon reports that Williams is considering retiring from playing due to lingering knee problems, and the Cavaliers could waive him under the stretch provision in the coming days.
Williams, 33, a 13-year veteran and former All-Star who played a supporting role in the Cavs’ 2016 NBA championship, is strongly considering retirement, multiple sources told cleveland.com.
From Williams’ side of this, he battled a left-knee issue for most of last season while playing in just 41 regular-season games, as his playing time dwindled once Irving returned from knee surgery and the coaching staff chose to stick with Matthew Dellavedova as Irving’s backup.
Sources said his balky knee, desire to coach — especially younger players and children — and the obvious chance to go out as a champion are weighing heavily upon him.
Vardon reports that the Cavs are considering stretching him before the August 31 deadline, but are holding off for now because they want to leave open the possibility of a trade with another team to take on his salary. Either way, it looks as though Williams is done after 13 seasons in the NBA.
I’d say the obvious — it’s sickening to turn a murder of a mom of four, a genuine tragedy, into a political opportunity — but that has become the way of politics. What line of decorum?
None the less, it’s sickening. Republican presidential nominee Donald Trump tweeted about the tragic death of Dwyane Wade‘s cousin Nykea Aldridge, who was pushing her stroller down a Chicago street this week when two men got into a gunfight (reportedly gang-related) and a bullet killed Aldridge.
Trump tweeted what you see below (actually, what is below is a tweet edited by his staff, the original one misspelled Wade’s first name, putting “Dwayne” instead):
Later, this Tweet came up, again from his staff.
(So you know, you can tell which tweets come from Trump and which from his aids based on the device used to post it.)
Trump’s Tweet is part of his recent apparent attempted outreach to minority voters, which is not about them and more about trying appease concerns of white, middle-class suburban voters (for example, outside Philadelphia, in a swing state). Polls show Trump struggling with those suburban voters, in part because they see him as bigoted.
As you might expect, Twitter unloaded on Trump for his tone deaf and incendiary Tweet. Not that he cares, people are talking about him and that seems his primary goal. Actor Don Cheadle was one of the most prominent.
It’s sad this has become a focus and not Nykea Aldridge — and what can be done to prevent the next Nykea Aldridge.
The relationship between Derrick Rose and Jimmy Butler was the subject of much scrutiny last season in Chicago. Reports of tension between the two stars never fully went away, and they proved to be an awkward fit together on the court. But any hard feelings between the two of them appear to be in the past as Butler posted a photo on Instagram of the two former teammates (and Rose’s son, P.J.) hanging out together at a Dodgers game in Los Angeles, where they both work out in the summer.