Houston Rockets v Portland Trailblazers - Game Six

Report: Damian Lillard’s new adidas contract in excess of $100 million


Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.

How big? Sam Amick of the USA Today has some numbers.

When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.

Adidas is counting on a lot more big shots.

That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.

Why Lillard?

The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.

Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.

If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.

For Lillard’s sake, I hope this gamble pays off.

Gordon Hayward goes behind Jordan Clarkson’s back with dribble

Gordon Hayward, Nick Young
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Utah’s Gordon Hayward abused the Lakers’ Jordan Clarkson on this play.

First, Hayward reads and steals Clarkson’s poor feed into the post intended for Kobe Bryant, then going up the sideline he takes his dribble behind Clarkson’s back to keep going. It all ends in a Rudy Gobert dunk.

Three quick takeaways here:

1) Gordon Hayward is a lot better than many fans realize. He can lead this team.

2) It’s still all about the development with Clarkson, and that’s going to mean some hard lessons.

3) Hayward may have the best hair in the NBA, even if it’s going a bit Macklemore.

(Hat tip reddit)

Could Tristan Thompson’s holdout last months? Windhorst says yes.

2015 NBA Finals - Game Five

VIZZINI: “So, it is down to you. And it is down to me.”
MAN IN BLACK nods and comes nearer…
MAN IN BLACK: “Perhaps an arrangement can be reached.”
VIZZINI: “There will be no arrangement…”
MAN IN BLACK: “But if there can be no arrangement, then we are at an impasse.”

That farcical scene from The Princess Bride pretty much sums up where we are with the Tristan Thompson holdout with the Cleveland Cavaliers, minus the Iocane powder. (Although that scene was a battle of wits in the movie and this process seems to lack much wit.) The Cavaliers have put a five-year, $80 million offer on the table. Thompson wants a max deal (or at least a more than has been offered), but he also doesn’t want to play for the qualifying offer and didn’t sign it. LeBron James just wants the two sides just to get it done.

Brian Windhorst of ESPN thinks LeBron could be very disappointed.

Windhorst was on the Zach Lowe podcast at Grantland (which you should be listening to anyway) and had this to say about the Thompson holdout:

“I actually believe it will probably go months. This will go well into the regular season.”

Windhorst compared it to a similar situation back in 2007 with Anderson Varejao, which eventually only broke because the then Charlotte Bobcats signed Varejao to an offer sheet. Thompson is a restricted free agent, meaning the Cavaliers can match any offer, but only Portland and Philadelphia have the cap space right now to offer him a max contract. Neither team has shown any interest in doing so.

And so we wait. And we may be waiting a while.