File of Los Angeles Clippers owner Donald Sterling attends a game against the Los Angeles Lakers at Staples Center

Donald Sterling says he was set up, says Magic Johnson bad role model for children of L.A. (VIDEO)

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The first rule on climbing out of a hole is to stop digging.

That’s what Donald Sterling intended to do with his sit down interview with Anderson Cooper of CNN, which will air at length Monday night on the news network. Show the world he’s not a bad guy, start climbing out of his self-created hole.

But from the early excerpts released, it looks like Sterling had his shovel in hand and just kept on digging. And with that he gives the NBA more reason to oust him for being bad for business and the league’s image.

He did offer an apology for the racist comments he made on a leaked recording, comments that forced NBA Commissioner Adam Silver to ban Sterling from the team for life, fine him $2.5 million and to start efforts to force a sale of the team (something that requires a 3/4 vote of the other NBA owners).

“I’m not a racist,” Sterling told Cooper. “I made a terrible, terrible mistake. And I’m here with you today to apologize and to ask for forgiveness for all the people that I’ve hurt.”

Then Sterling kept on digging. He says he was set up, that the words he spoke in private when he thought he could get away with it were not what he really thinks. Sterling goes with the odd “out of body experience” defense.

“When I listen to that tape, I don’t even know how I can say words like that. … I don’t know why the girl had me say those things,” he told CNN’s Anderson Cooper in an exclusive interview set to air on Monday.

“You’re saying you were set up?” Cooper asked.

“Well yes, I was baited,” Sterling said. “I mean, that’s not the way I talk. I don’t talk about people for one thing, ever. I talk about ideas and other things. I don’t talk about people.”

The recorded fight that first aired on TMZ started because Sterling’s mistress V. Stiviano had posted photos on her Instagram account with Magic Johnson. On the recording Sterling questions why she would broadcast that she is seen with black men and he adds that he never wanted her to bring them or Magic to “his games,” referring to the Clippers. (Magic said no problem, I’ll never come to a Clippers game again so long as he is the owner.)

Sterling said he had spoken to Magic since the incident, but then couldn’t resist another dig.

“If I said anything wrong, I’m sorry,” Sterling said. “He’s a good person. I mean, what am I going to say? Has he done everything he can do to help minorities? I don’t think so. But I’ll say it, he’s great. But I don’t think he’s a good example for the children of Los Angeles.”

Magic is far from a perfect human being, but as a native Angelino if my children grow up to have the positive impact Magic did on Los Angeles I’d be incredibly proud. Not the impact he had as a player, the impact as a person, as a business man. For one, Johnson helped change the perception of HIV/AIDS with many people around the nation, showing it was more than a “gay plague” (as if that somehow made the deaths less tragic) and was something much bigger and far reaching.

Magic Johnson the business man made a chunk of his money building first-class shopping centers and bringing amenities such as new movie theaters and grocery stores to predominantly African-American (and other minority) neighborhoods. Johnson helped evolve neighborhoods. Where other developers feared to tread Magic was a pioneer and showed the institutional bias in the system.

Magic and his wife donate extensively to charity, both with their time and money. Not just putting their pictures in the paper touting projects that never come close to getting built (as Sterling did on Skid Row in Los Angeles, among other things). Magic backs up his words.

If Sterling’s issues with Magic are about cheating on his wife back in the day, that would be a sad coincidence.

Sterling says in the CNN interview he thinks he deserves a second chance from the other NBA owners after he made one mistake in 35 years. Suggesting that there has been just one mistake is laughable. He ran a shoddy organization only to make a profit for decades, something that just changed in recent years (and he still makes a healthy profit, which he should, but he’s spending now). His team was an embarrassment to the league for decades. That’s not even getting onto the housing discrimination lawsuits or reevaluations in the Elgin Baylor lawsuit. The league had Sterling sign additional ethics documents for a reason.

The fact of the matter is that the NBA’s moral outrage coincides with its business interests here — sponsors are pulling out from the Clippers and the players were considering a boycott if Silver had not come down hard on Sterling. The league will not back down here (although if they could find a compromise to make this go away and remove the Sterlings, they would consider it). In the middle of what has been a great playoffs for the league, they have had to deal with Sterling giving the Association its biggest black eye since the “malice in the Palace” incident. Because of that the league is not going to back off its efforts to force a sale here. Not with him or his wife.

You can be sure both of them will fight this, although in the interview Sterling suggests he doesn’t gain from a fight (this is where I think his wife is his proxy, that this is more coordinated than it appears at first blush). It is only going to get uglier.

Sterling will see this as fighting, but what he’s really doing is just keeping on digging.

All-Star game television ratings are best since 2013

Western Conference forward Anthony Davis of the New Orleans Pelicans (23 ) slam dunks during the first half of the NBA All-Star basketball game in New Orleans, Sunday, Feb. 19, 2017. (AP Photo/Gerald Herbert, Pool)
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NEW YORK (AP) — The NBA All-Star game drew an average audience of 7.8 million viewers, making it the most-viewed All-Star broadcast since 2013.

Turner Sports announced the numbers on Monday. The number of viewers peaked at 8.5 million and the total audience was up 3 percent from last year’s game.

The hype surrounding the game centered on Kevin Durant and Russell Westbrook playing on the Western Conference team together. Durant left Oklahoma City last summer to join Golden State, leaving his longtime teammate Westbrook behind with the Thunder. Westbrook did not hide his dissatisfaction with Durant, which ratcheted up the intrigue heading into the game on Sunday.

The two shared the court for just 81 seconds and Oklahoma City posted the highest local market rating with a 10.9.

Report: Timberwolves, Knicks discuss Derrick Rose trade

NEW YORK, NY - DECEMBER 02:  Derrick Rose #25 of the New York Knicks takes a shot as Kris Dunn #3 of the Minnesota Timberwolves defends at Madison Square Garden on December 2, 2016 in New York City.The New York Knicks defeated the Minnesota Timberwolves 118-114. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement  (Photo by Elsa/Getty Images)
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The Timberwolves — 3.5 games and five teams out of playoff position — have made reaching the postseason this year a priority.

So, within that nonsensical goal apparently comes a nonsensical idea: Trading for Derrick Rose.

Ian Begley of ESPN:

The Minnesota Timberwolves have reached out to the Knicks recently to discuss potential trades for New York point guard Derrick Rose, sources told ESPN.

The Timberwolves, sources say, are among several teams to reach out to the Knicks asking about potential trades for Rose.

Rose, of course, played for Timberwolves president/coach Tom Thibodeau with the Bulls. That makes this report both plausible and something the Knicks would leak to drum up interest.

I can’t imagine a market especially eager to acquire Rose, who will become a free agent next summer. His $21,323,252 salary is difficult to match in trades without sending out too valuable of players. Rose has become a good downhill driver, but the rest of his game is lacking after years of injuries.

The Timberwolves have nearly $13 million of cap space, which could be useful in facilitating a deal. But they also have three intriguing point guards: Ricky Rubio, Kris Dunn and Tyus Jones.

If Minnesota really wants Rose, it could just sign him this summer. His Bird Rights shouldn’t matter much. Who would give the 28-year-old a five-year contract?

Rubio for Rose straight up works financially, for what it’s worth. The Timberwolves shouldn’t do that, but we don’t know enough about Tom Thibodeau running a front office to assume they won’t.

Report: Pelicans trying to trade Terrence Jones

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After their trade today, the Pelicans have the NBA’s most dynamic big-man tandem: Anthony Davis and DeMarcus Cousins.

Davis and Cousins are tall, athletic and skilled in a combination we might have never seen from any power forward-center duo since Charles Barkley-Hakeem Olajuwon. New Orleans’ two could thrive together, and while they develop chemistry, they’ll each likely get minutes without the other.

That doesn’t leave much playing time for someone like Terrence Jones.

Chris Haynes of ESPN:

Jones settled for a one-year minimum contract after an injury-plagued and inconsistent tenure with the Rockets. His inconsistency remains, but considering his salary, his highs more than justify dealing with the lows. At just 25, Jones could still figure out how to reliably contribute.

Jones’ contract dictates he be rental, which will lower his trade value. But he could help teams trying to win down the stretch — including New Orleans.

Dante Cunningham seems more favored at power forward, and Donatas Motiejunas can fill in. But the Pelicans could still use Jones.

Shopping him might be a favor to the player, but we’ll see whether an actual trade is part of the gesture.

Source: Other team pulled ‘better’ trade offer for DeMarcus Cousins due to agent’s threat

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The Kings traded DeMarcus Cousins and Omri Casspi to the Pelicans for a first-round pick, a second-round pick, Buddy Hield, Tyreke Evans and Langston Gallowayshockingly little return for Sacramento’s franchise player.

“I had a better deal two days ago,” Kings general manager Vlade Divac said.

Um, what?

Divac made Sacramento look foolish with that quote, but according to a league source, the problem was more poor communication with the media — something Divac is no stranger to — than terrible trading.

According to the source, the potential trade partner made an offer only to pull it once Cousins’ camp threatened the star center wouldn’t re-sign in 2018. Cousins’ agent, Jarinn Akana, publicly said before the New Orleans deal was consummated that it was “highly unlikely” Cousins would re-sign with any team that trades for him.

The trade made Cousins ineligible to become a designated veteran player, costing him at least a projected $29.87 million on his next deal. So, Cousins had clear incentive to stay in Sacramento.

Another source involved in Cousins trade discussions confirmed Cousins’ camp attempted to dissuade teams from trading for him, though that source did not confirm a pulled offer.

It’s unclear whether the Kings could have completed the “better” offer before the other team pulled out. The offer was presented as available to Sacramento for a day or two, according to the first source, though the other team could have always backed away at any point as it received more information.

This situation isn’t unfamiliar to anyone who follows college recruiting, where there are differences between offers, Offers and committable offers and everyone has their own definitions of each term.

Divac has struggled as Sacramento’s general manager, and his track record opens him to the type of mocking he received in the wake of his “better offer” remarks. But, though there’s still some mystery in the Kings’ trade process, attacking Divac based solely on this comment is probably piling on too far.

There are already enough reason to believe Sacramento erred on this deal.