Donald Sterling says he was set up, says Magic Johnson bad role model for children of L.A. (VIDEO)

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The first rule on climbing out of a hole is to stop digging.

That’s what Donald Sterling intended to do with his sit down interview with Anderson Cooper of CNN, which will air at length Monday night on the news network. Show the world he’s not a bad guy, start climbing out of his self-created hole.

But from the early excerpts released, it looks like Sterling had his shovel in hand and just kept on digging. And with that he gives the NBA more reason to oust him for being bad for business and the league’s image.

He did offer an apology for the racist comments he made on a leaked recording, comments that forced NBA Commissioner Adam Silver to ban Sterling from the team for life, fine him $2.5 million and to start efforts to force a sale of the team (something that requires a 3/4 vote of the other NBA owners).

“I’m not a racist,” Sterling told Cooper. “I made a terrible, terrible mistake. And I’m here with you today to apologize and to ask for forgiveness for all the people that I’ve hurt.”

Then Sterling kept on digging. He says he was set up, that the words he spoke in private when he thought he could get away with it were not what he really thinks. Sterling goes with the odd “out of body experience” defense.

“When I listen to that tape, I don’t even know how I can say words like that. … I don’t know why the girl had me say those things,” he told CNN’s Anderson Cooper in an exclusive interview set to air on Monday.

“You’re saying you were set up?” Cooper asked.

“Well yes, I was baited,” Sterling said. “I mean, that’s not the way I talk. I don’t talk about people for one thing, ever. I talk about ideas and other things. I don’t talk about people.”

The recorded fight that first aired on TMZ started because Sterling’s mistress V. Stiviano had posted photos on her Instagram account with Magic Johnson. On the recording Sterling questions why she would broadcast that she is seen with black men and he adds that he never wanted her to bring them or Magic to “his games,” referring to the Clippers. (Magic said no problem, I’ll never come to a Clippers game again so long as he is the owner.)

Sterling said he had spoken to Magic since the incident, but then couldn’t resist another dig.

“If I said anything wrong, I’m sorry,” Sterling said. “He’s a good person. I mean, what am I going to say? Has he done everything he can do to help minorities? I don’t think so. But I’ll say it, he’s great. But I don’t think he’s a good example for the children of Los Angeles.”

Magic is far from a perfect human being, but as a native Angelino if my children grow up to have the positive impact Magic did on Los Angeles I’d be incredibly proud. Not the impact he had as a player, the impact as a person, as a business man. For one, Johnson helped change the perception of HIV/AIDS with many people around the nation, showing it was more than a “gay plague” (as if that somehow made the deaths less tragic) and was something much bigger and far reaching.

Magic Johnson the business man made a chunk of his money building first-class shopping centers and bringing amenities such as new movie theaters and grocery stores to predominantly African-American (and other minority) neighborhoods. Johnson helped evolve neighborhoods. Where other developers feared to tread Magic was a pioneer and showed the institutional bias in the system.

Magic and his wife donate extensively to charity, both with their time and money. Not just putting their pictures in the paper touting projects that never come close to getting built (as Sterling did on Skid Row in Los Angeles, among other things). Magic backs up his words.

If Sterling’s issues with Magic are about cheating on his wife back in the day, that would be a sad coincidence.

Sterling says in the CNN interview he thinks he deserves a second chance from the other NBA owners after he made one mistake in 35 years. Suggesting that there has been just one mistake is laughable. He ran a shoddy organization only to make a profit for decades, something that just changed in recent years (and he still makes a healthy profit, which he should, but he’s spending now). His team was an embarrassment to the league for decades. That’s not even getting onto the housing discrimination lawsuits or reevaluations in the Elgin Baylor lawsuit. The league had Sterling sign additional ethics documents for a reason.

The fact of the matter is that the NBA’s moral outrage coincides with its business interests here — sponsors are pulling out from the Clippers and the players were considering a boycott if Silver had not come down hard on Sterling. The league will not back down here (although if they could find a compromise to make this go away and remove the Sterlings, they would consider it). In the middle of what has been a great playoffs for the league, they have had to deal with Sterling giving the Association its biggest black eye since the “malice in the Palace” incident. Because of that the league is not going to back off its efforts to force a sale here. Not with him or his wife.

You can be sure both of them will fight this, although in the interview Sterling suggests he doesn’t gain from a fight (this is where I think his wife is his proxy, that this is more coordinated than it appears at first blush). It is only going to get uglier.

Sterling will see this as fighting, but what he’s really doing is just keeping on digging.

Mavericks owner Mark Cuban details his two lottery-reform ideas

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NBA lottery reform passed 28-1-1 with the Thunder opposing and Mavericks abstaining.

Mavericks owner Mark Cuban wasn’t against changing the system. He just had his own ideas of how to do it.

Tim MacMahon of ESPN:

Cuban pitched other members of the league’s board of governors on a system in which the draft is abolished, with teams getting a pool of money to sign rookies based on their records.

“The team with the worst record gets the most money and the team with the best record gets the least money,” Cuban said. “It’s like a free agency. It makes it a lot harder to tank because you don’t know if you get the best players if you’re horrible all the time. “Nobody liked that at all, not a single person.”

Cuban’s other idea was to lock the team with the worst record into a draft slot — either third or fourth — to force teams to compete to avoid being at the bottom. That idea never got discussed in the board of directors meeting.

“Now all of the sudden, if it’s close at the end, you’re going to see teams play as hard as they can because if they end up with the worst record, they don’t get the best pick,” Cuban said, explaining the logic of his idea.”You basically eliminate them from getting the best player. Everybody else would just be the way it is now.

“Adam didn’t like that. That never got to the board of directors, but that one was my favorite. I brought up [the other proposal], but after that one got shot down, I didn’t bring up the other one. When I got no response on the one, I just dropped the other because it was obvious that what they had proposed was going to pass.”

Strange tactic to introduce the most radical plan first and then not propose a more moderate solution because the first idea gained no traction. It’s almost as if Cuban just wants to be a contrarian

Neither of Cuban’s plans would completely solve the issue, because both still incentivize losing.

In the first, worse teams would still get more money to spend on rookies. There’s also stronger incentive to tank when an established successful franchise is positioned to do so for a single year. Rookies won’t be scared off by an injury-plagued season that devolved into a horrific record. Armed with money to spend and banked credibility, those teams can swoop far down then vault right up.

It’s also important to remember the NBA isn’t simply 30 teams competing against each other. It’s also a single business competing against other forms of entertainment. It’s bad financially for the league to have markets that feel hopeless, even if they’re poorly managed. Giving bad teams a little extra money to spend on rookies might not be enough for them to land young players who instill hope.

In the second idea, teams would still jockey to be second-worst vs. third-worst, third-worst vs. fourth-worst, etc. – just as they do now. Bad teams would have to be more careful, but there’d still be plenty of late-season games where a team is clearly better off losing – the same games that create a perception problem now.

Are either of these plans better than the current system? Maybe. Rockets general manager Daryl Morey believes there’s still time to implement reform better than the just-passed measure.

I’m convinced the league will let several years play out under the new system before even considering an alternative – Cuban’s or otherwise.

GM Bob Myers: Steve Kerr can coach Warriors ‘as long as he wants’

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Rick Carlisle coached 13 seasons, including seven in Dallas, when the Mavericks stated he could coach them as long as he wanted.

Steve Kerr needed just three seasons with the Warriors.

Monte Poole of NBC Sports Bay Area:

Kerr has done an amazing job in Golden State, implementing a pace-setting offense predicated on movement and fine-tuning a quality defense.

It helps to have great players like Stephen Curry, Draymond Green, Klay Thompson and eventually Kevin Durant. But Kerr has maximized them. He has also played a prominent role in establishing a productive culture throughout the entire organization.

Of course, health is the big catch. Kerr has missed significant time the last two years due to complications from back surgery. He’s looking forward to a long career, but those headaches and pains aren’t far in the rearview mirror.

Kerr clearly knows how to win with this super team, not necessarily as easy of a task as it appears. He has more than earned the right to stay on the bench for the Warriors’ next iteration, whenever that comes.

Hotshot coaches can fade quickly, but Kerr has established an unprecedented amount of goodwill so quickly. Hopefully, he stays healthy enough to take up Myers on his pledge.

Report: NBA not headed toward 1-16 playoff seeding

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NBA commissioner Adam Silver said the league would continue look at 1-16 playoff seeding.

Ken Berger of Bleacher Report:

Silver is well-intentioned on this issue, and open-minded, too—as he is on most agenda items that could, in theory, make the league better. But despite his willingness to discuss postseason reformatting, multiple people familiar with league discussions say it’s not anywhere near the top of the agenda.

After its analysis of the issue in ’15, the league concluded that, for a variety of reasons, it wasn’t sensible to change the playoff format. The two key factors, according to league sources, were 1) travel; and 2) a belief among league officials that conference imbalance was a temporary trend that would correct itself, as it typically has in the past.

For playoff qualification to truly be fair, teams would have to play a balanced schedule. As is, teams play teams in their own conference 52 times and teams from the other conference 30 times.

More 10 p.m. starts on the East Coast and 4 p.m. starts on the West Coast would hurt TV ratings.

Plus, as relative conference strength exists now and has existed for several years, 1-16 playoff seeding would make it harder for bigger Eastern Conference markets and easier for smaller Western Conference markets to qualify for the postseason.

Quality of competition matters, and there would be value in the NBA building a playoff field of its 16 best teams. But follow the money. There isn’t nearly enough urgency with this issue to overcome the direct financial setbacks reform would cause.

Draymond Green’s MRI comes back negative

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The Warriors can exhale. Their status as overwhelming championship favorites remains intact.

Draymond Green injured his knee in Golden State’s season-opening loss to the Rockets, but it appears he didn’t suffer major damage.

Monte Poole of NBC Sports Bay Area:

Even if Green misses a little time, the Warriors should be fine. They can cruise until playoffs – maybe even a round or two into the playoffs.

Kevin Durant and Stephen Curry are Golden State’s best players, but Green’s defense is so important, especially in small-ball lineups with him at center. The Warriors led Houston by 13 when Green left the game and then couldn’t get enough fourth-quarter stops in a one-point loss.

Golden State values rest and built a supporting cast around its stars to follow through. If Green misses tomorrow’s game against the Pelicans or any beyond, Jordan Bell, David West, Kevon Looney and Omri Casspi could all see bigger roles.