File of Los Angeles Clippers owner Donald Sterling attends a game against the Los Angeles Lakers at Staples Center

Donald Sterling says he was set up, says Magic Johnson bad role model for children of L.A. (VIDEO)

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The first rule on climbing out of a hole is to stop digging.

That’s what Donald Sterling intended to do with his sit down interview with Anderson Cooper of CNN, which will air at length Monday night on the news network. Show the world he’s not a bad guy, start climbing out of his self-created hole.

But from the early excerpts released, it looks like Sterling had his shovel in hand and just kept on digging. And with that he gives the NBA more reason to oust him for being bad for business and the league’s image.

He did offer an apology for the racist comments he made on a leaked recording, comments that forced NBA Commissioner Adam Silver to ban Sterling from the team for life, fine him $2.5 million and to start efforts to force a sale of the team (something that requires a 3/4 vote of the other NBA owners).

“I’m not a racist,” Sterling told Cooper. “I made a terrible, terrible mistake. And I’m here with you today to apologize and to ask for forgiveness for all the people that I’ve hurt.”

Then Sterling kept on digging. He says he was set up, that the words he spoke in private when he thought he could get away with it were not what he really thinks. Sterling goes with the odd “out of body experience” defense.

“When I listen to that tape, I don’t even know how I can say words like that. … I don’t know why the girl had me say those things,” he told CNN’s Anderson Cooper in an exclusive interview set to air on Monday.

“You’re saying you were set up?” Cooper asked.

“Well yes, I was baited,” Sterling said. “I mean, that’s not the way I talk. I don’t talk about people for one thing, ever. I talk about ideas and other things. I don’t talk about people.”

The recorded fight that first aired on TMZ started because Sterling’s mistress V. Stiviano had posted photos on her Instagram account with Magic Johnson. On the recording Sterling questions why she would broadcast that she is seen with black men and he adds that he never wanted her to bring them or Magic to “his games,” referring to the Clippers. (Magic said no problem, I’ll never come to a Clippers game again so long as he is the owner.)

Sterling said he had spoken to Magic since the incident, but then couldn’t resist another dig.

“If I said anything wrong, I’m sorry,” Sterling said. “He’s a good person. I mean, what am I going to say? Has he done everything he can do to help minorities? I don’t think so. But I’ll say it, he’s great. But I don’t think he’s a good example for the children of Los Angeles.”

Magic is far from a perfect human being, but as a native Angelino if my children grow up to have the positive impact Magic did on Los Angeles I’d be incredibly proud. Not the impact he had as a player, the impact as a person, as a business man. For one, Johnson helped change the perception of HIV/AIDS with many people around the nation, showing it was more than a “gay plague” (as if that somehow made the deaths less tragic) and was something much bigger and far reaching.

Magic Johnson the business man made a chunk of his money building first-class shopping centers and bringing amenities such as new movie theaters and grocery stores to predominantly African-American (and other minority) neighborhoods. Johnson helped evolve neighborhoods. Where other developers feared to tread Magic was a pioneer and showed the institutional bias in the system.

Magic and his wife donate extensively to charity, both with their time and money. Not just putting their pictures in the paper touting projects that never come close to getting built (as Sterling did on Skid Row in Los Angeles, among other things). Magic backs up his words.

If Sterling’s issues with Magic are about cheating on his wife back in the day, that would be a sad coincidence.

Sterling says in the CNN interview he thinks he deserves a second chance from the other NBA owners after he made one mistake in 35 years. Suggesting that there has been just one mistake is laughable. He ran a shoddy organization only to make a profit for decades, something that just changed in recent years (and he still makes a healthy profit, which he should, but he’s spending now). His team was an embarrassment to the league for decades. That’s not even getting onto the housing discrimination lawsuits or reevaluations in the Elgin Baylor lawsuit. The league had Sterling sign additional ethics documents for a reason.

The fact of the matter is that the NBA’s moral outrage coincides with its business interests here — sponsors are pulling out from the Clippers and the players were considering a boycott if Silver had not come down hard on Sterling. The league will not back down here (although if they could find a compromise to make this go away and remove the Sterlings, they would consider it). In the middle of what has been a great playoffs for the league, they have had to deal with Sterling giving the Association its biggest black eye since the “malice in the Palace” incident. Because of that the league is not going to back off its efforts to force a sale here. Not with him or his wife.

You can be sure both of them will fight this, although in the interview Sterling suggests he doesn’t gain from a fight (this is where I think his wife is his proxy, that this is more coordinated than it appears at first blush). It is only going to get uglier.

Sterling will see this as fighting, but what he’s really doing is just keeping on digging.

Did the Clippers change their name?

OAKLAND, CA - NOVEMBER 04:  Blake Griffin #32 of the Los Angeles Clippers helps Chris Paul #3 get up from the court during their game against the Golden State Warriors at ORACLE Arena on November 4, 2015 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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The Clippers rebranded themselves with a new logo and uniforms last year.

Did they also give themselves a new name?

Mike Chamernik of Uni Watch:

The Los Angeles Clippers not only changed their name, but they did it a year ago. No one has seemed to notice. Yes, they are still known as the Clippers. The L.A. Clippers.

L.A.

As in, that’s their location name. Not just an abbreviation.

The proof is everywhere. The Clippers refer to themselves as the L.A. (or, sometimes LA) Clippers on their own website, and on their various social media accounts, including Twitter, Facebook and Instagram. NBA.com refers to them as the L.A. Clippers in stories, transactions listings and site menus, even when mentioning the Los Angeles Lakers (who still go by the full city name). And now, ESPN.com has all references to the city name as LA, both on the team’s page and in standings and schedules.

One of my key pieces of evidence is the team’s media guide (PDF), which says copyright L.A. Clippers.

Chamernik presents a compelling list of evidence, but the Clippers’ silence on the issue – they didn’t return his requests for comment – is odd. Teams usually trumpet any rebranding with grandiose announcements and contrived rational.

Look at this line from the Clippers’ new-uniform announcement: “In addition, the silver lining seen in the Clippers wordmark signifies the renewed collective optimism of Clipper Nation.”

If they want to be L.A. rather than Los Angeles, why didn’t the Clippers tout their edgy and modern new name style? That’s more believable than silver lining representing the collective optimism of the fan base of one of the worst franchises in the history of professional sports.

Whatever peculiarities have accompanied the rollout of this apparent renaming, the proof is in the pudding – and that seems to say they’re the L.A., not Los Angeles, Clippers.

76ers butt of Daily Show joke about Donald Trump’s plan

EAST RUTHERFORD, NJ - OCTOBER 31:  Donald Trump sits courtside at the New Jersey Nets and the Chicago Bulls game at the Izod Center on October 31, 2007 in East Rutherford, New Jersey. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the term and conditions of the Getty Images License Agreement (Photo by Nick Laham/Getty Images)
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This is why the 76ers fired Sam Hinkie.

They’ve become a national laughingstock, even beyond NBA circles.

Philadelphia’s younger players developing and the addition of a couple veterans should help the team become regularly, rather than historically, bad. But the 76ers haven’t yet escaped the dismal reputation that became an embarrassment to ownership (which will still reap the rewards of Hinkie’s Process).

See this clip from The Daily Show on Donald Trump’s policing plan for the latest example (hat tip: CSN Philly).

 

Report: Lakers signing Zach Auguste

PHILADELPHIA, PA - MARCH 27:  Zach Auguste #30 of the Notre Dame Fighting Irish celebrates after a basket in the second half against the North Carolina Tar Heels during the 2016 NCAA Men's Basketball Tournament East Regional Final at Wells Fargo Center on March 27, 2016 in Philadelphia, Pennsylvania.  (Photo by Elsa/Getty Images)
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The Lakers have given 15 players – the regular-season roster limit – a guaranteed salary for next season.

But they could open a roster spot by trading (ha!) or waiving Nick Young.

Who could fill it? One candidate: Undrafted Notre Dame big man Zach Auguste.

Eric Pincus of Basketball Insiders:

Auguste is probably getting a partial guarantee, but I wouldn’t pencil him in for the regular-season roster just yet – even if the Lakers waive Young. I expect the Lakers to sign multiple players to partially guaranteed deals and bring them to camp to compete.

If they waive Auguste, the Lakers could assign his D-League rights to their affiliate, the D-Fenders. Ideally, though, he’d make the regular-season roster – but that outlook will probably be true for multiple Lakers by the time training camp begins.

Auguste is a skilled interior scorer who excels in the pick-and-roll and can also post up. He improved greatly as a rebounder last season, but how much of that is due to outgrowing his competition as a senior? He’s already 23. Auguste has shown no range on his jumper, and he’s not a rim protector. Despite his mobility, his pick-and-roll defense is also lacking.

Good for the Lakers getting him in their pipeline, but don’t expect too much.

Syracuse coach Jim Boeheim: Carmelo Anthony probably won’t win NBA championship

RIO DE JANEIRO, BRAZIL - AUGUST 21:  Carmelo Anthony #15 of the United States poses with Team USA assistant coach Jim Boeheim after defeating Serbia in the Men's Gold medal game on Day 16 of the Rio 2016 Olympic Games at Carioca Arena 1 on August 21, 2016 in Rio de Janeiro, Brazil.  (Photo by Elsa/Getty Images)
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Jim Boeheim urged Carmelo Anthony to leave the Knicks in 2014. The Syracuse coach suggested the Bulls for his former player.

At the heart of Boeheim’s pitch: He wanted Anthony to win an NBA championship.

Well, Anthony discarded Boeheim’s advice and re-signed with the Knicks. So, Boeheim is predicting the outcome he always predicted if Anthony returned to New York.

Boeheim, via Mike Walters of Syracuse.com:

“He’s unlikely to win an NBA title,” Boeheim said. “He’s never been on a team that even had a remote chance of winning an NBA title. As a player, all you can do is try to make your team better and every team he’s been on he’s made them a lot better. Denver hadn’t done anything prior to him getting there and he took them into the playoffs. They weren’t going to beat the Lakers or the Spurs. In those years, they won the championship most of the time.

“But he’s always made his team better,” added Boeheim. “It’s obvious. You look back on your total basketball experience and he had a great high school team, he won the NCAA championship and he’s won three gold medals in the Olympics. That’s a pretty good resume.”

This is a classic controversy. Boeheim caused it by being honest.

Anthony probably won’t win a title.

He’s 32, playing for a team with a middling-at-best supporting cast and seems content remaining in New York. His most valuable teammate, Kristaps Porzingis, is so young, his prime might not overlap with Anthony’s. The Knicks limited themselves in the next few seasons by guaranteeing 31-year-old Joakim Noah more than $72 million over the next four years.

Most players are unlikely to win another championship. Most of exceptions play for the Warriors. I’m not even sure LeBron James is more likely than not to win another title.

Anthony sure isn’t.

That’s not the end of the world, and as Boeheim – and Anthony – said, Anthony can still have a good résumé. But it has to sting for such a prominent basketball figure in the state of New York and proud Anthony supporter tell the truth so bluntly.