File of Los Angeles Clippers owner Donald Sterling attends a game against the Los Angeles Lakers at Staples Center

Donald Sterling says he was set up, says Magic Johnson bad role model for children of L.A. (VIDEO)

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The first rule on climbing out of a hole is to stop digging.

That’s what Donald Sterling intended to do with his sit down interview with Anderson Cooper of CNN, which will air at length Monday night on the news network. Show the world he’s not a bad guy, start climbing out of his self-created hole.

But from the early excerpts released, it looks like Sterling had his shovel in hand and just kept on digging. And with that he gives the NBA more reason to oust him for being bad for business and the league’s image.

He did offer an apology for the racist comments he made on a leaked recording, comments that forced NBA Commissioner Adam Silver to ban Sterling from the team for life, fine him $2.5 million and to start efforts to force a sale of the team (something that requires a 3/4 vote of the other NBA owners).

“I’m not a racist,” Sterling told Cooper. “I made a terrible, terrible mistake. And I’m here with you today to apologize and to ask for forgiveness for all the people that I’ve hurt.”

Then Sterling kept on digging. He says he was set up, that the words he spoke in private when he thought he could get away with it were not what he really thinks. Sterling goes with the odd “out of body experience” defense.

“When I listen to that tape, I don’t even know how I can say words like that. … I don’t know why the girl had me say those things,” he told CNN’s Anderson Cooper in an exclusive interview set to air on Monday.

“You’re saying you were set up?” Cooper asked.

“Well yes, I was baited,” Sterling said. “I mean, that’s not the way I talk. I don’t talk about people for one thing, ever. I talk about ideas and other things. I don’t talk about people.”

The recorded fight that first aired on TMZ started because Sterling’s mistress V. Stiviano had posted photos on her Instagram account with Magic Johnson. On the recording Sterling questions why she would broadcast that she is seen with black men and he adds that he never wanted her to bring them or Magic to “his games,” referring to the Clippers. (Magic said no problem, I’ll never come to a Clippers game again so long as he is the owner.)

Sterling said he had spoken to Magic since the incident, but then couldn’t resist another dig.

“If I said anything wrong, I’m sorry,” Sterling said. “He’s a good person. I mean, what am I going to say? Has he done everything he can do to help minorities? I don’t think so. But I’ll say it, he’s great. But I don’t think he’s a good example for the children of Los Angeles.”

Magic is far from a perfect human being, but as a native Angelino if my children grow up to have the positive impact Magic did on Los Angeles I’d be incredibly proud. Not the impact he had as a player, the impact as a person, as a business man. For one, Johnson helped change the perception of HIV/AIDS with many people around the nation, showing it was more than a “gay plague” (as if that somehow made the deaths less tragic) and was something much bigger and far reaching.

Magic Johnson the business man made a chunk of his money building first-class shopping centers and bringing amenities such as new movie theaters and grocery stores to predominantly African-American (and other minority) neighborhoods. Johnson helped evolve neighborhoods. Where other developers feared to tread Magic was a pioneer and showed the institutional bias in the system.

Magic and his wife donate extensively to charity, both with their time and money. Not just putting their pictures in the paper touting projects that never come close to getting built (as Sterling did on Skid Row in Los Angeles, among other things). Magic backs up his words.

If Sterling’s issues with Magic are about cheating on his wife back in the day, that would be a sad coincidence.

Sterling says in the CNN interview he thinks he deserves a second chance from the other NBA owners after he made one mistake in 35 years. Suggesting that there has been just one mistake is laughable. He ran a shoddy organization only to make a profit for decades, something that just changed in recent years (and he still makes a healthy profit, which he should, but he’s spending now). His team was an embarrassment to the league for decades. That’s not even getting onto the housing discrimination lawsuits or reevaluations in the Elgin Baylor lawsuit. The league had Sterling sign additional ethics documents for a reason.

The fact of the matter is that the NBA’s moral outrage coincides with its business interests here — sponsors are pulling out from the Clippers and the players were considering a boycott if Silver had not come down hard on Sterling. The league will not back down here (although if they could find a compromise to make this go away and remove the Sterlings, they would consider it). In the middle of what has been a great playoffs for the league, they have had to deal with Sterling giving the Association its biggest black eye since the “malice in the Palace” incident. Because of that the league is not going to back off its efforts to force a sale here. Not with him or his wife.

You can be sure both of them will fight this, although in the interview Sterling suggests he doesn’t gain from a fight (this is where I think his wife is his proxy, that this is more coordinated than it appears at first blush). It is only going to get uglier.

Sterling will see this as fighting, but what he’s really doing is just keeping on digging.

Gregg Popovich says he thinks more about Warriors than any team he ever faced

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Gregg Popovich and his Spurs have gone up against some powerhouse teams in the past 17 years. There were the Shaq/Kobe Bryant Lakers, Steve Nash and the seven-seconds-or-less Suns, The Kobe/Pau Gasol Lakers, LeBron James‘ Miami Heat teams, and the list goes on.

But nobody has given him more to think about than Stephen Curry and the Warriors.

That’s what he said on ESPN Radio Friday, as reported by Marc Stein of ESPN.

“I’ve spent more time thinking about Golden State than I have any other team I’ve ever thought about in my whole career,” Popovich told ESPN Radio on Friday. “Because they are really fun. I’d go buy a ticket and go watch them play. And when I see them move the ball, I get very envious. When I see them shoot uncontested shots more than anybody else in the league, it’s inspiring. It’s just great basketball.

“So I’m actually enjoying them very much. You try to solve them, but they’re in a sense unsolvable because it’s a particular mix of talent that they have. It’s not just that Steph [Curry] can make shots or that Klay can make shots or that Draymond Green is versatile. Everybody on the court can pass, catch and shoot. And they all get it.”

When you think about those legendary teams Popovich faced, they may have been a little less mentally taxing to gameplan for. The Shaq/Kobe Lakers ran the triangle (an offense Popovich was familiar with), but most of what made them great was exceptional talent — two future Hall of Famers at their peaks. The Spurs tried to bully the Suns, and then they developed a motion offense that eventually shredded the Heat.

The Warriors are different, and Popovich gets to a fundamental problem in defeating them:

“They’re talented. But they’re also very, very smart.”

That’s what’s hard to plan for — smart players and smart teams adjust, and the Warriors by design loaded their roster with high IQ guys. If you adjust, they counter. And for the last season-and-a-half, that has worked brilliantly.

LeBron James on Kevin Love trade rumors: “They’re false”

CLEVELAND, OH - DECEMBER 8: LeBron James #23 helps Kevin Love #0 of the Cleveland Cavaliers to his feet after Love was fouled during the second half against the Portland Trail Blazers at Quicken Loans Arena on December 8, 2015 in Cleveland, Ohio. The Cavaliers defeated the Trail Blazers 105-100. (Photo by Jason Miller/Getty Images)
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TORONTO — The rumors were out there: the Boston Celtics were interested in Kevin Love and were talking trade with Cleveland.

LeBron James would have none of that.

“It’s false,” LeBron said of the rumors when speaking to the media after the Eastern Conference’s All-Star Game practice Saturday. “It’s the only thing I can look at it and say it’s false. That’s the last thing guys are worried about right now are trade talks from our team.”

That echoed what Carmelo Anthony said. The buzz around Toronto (where the NBA has gathered for All-Star Weekend) that there wasn’t a lot of to the talks and if there was any momentum has stalled out.

Still, there will be talks, and there will be plenty of Cavaliers trade rumors in the run-up to the Feb. 18 trade deadline. Cleveland could use some shooting from the wing and quality depth to provide versatility going up against Golden State or San Antonio in the Finals.

LeBron just wants to make sure the talks don’t impact the locker room.

“One thing about this business is you can only control what you can control. Things that you can’t control, you can’t let it bother you, and I’ve learned that over the years,” LeBron said. “There is so much that goes on in professional sports that if you just focus on what you can control, everything else will take care of itself.”

The Love rumors likely will continue to flare up this week, but they are not going to move him unless another team makes a Godfather offer.

The Cavaliers have been 10.1 points per 100 possessions better this season when Love is on the court compared to off it (and their defense does get marginally better when he plays). When Love, LeBron, and Kyrie Irving are on the court together the Cavaliers outscore opponents by 11.7 points per 100 possessions. Those are massive numbers.

The Cavaliers are a win-now team, if you’re going to break up part of that trio it has to be for something that makes the team demonstrably better. And that kind of superstar trade is rare at the February deadline anymore.

Chris Bosh: “Just being smart and cautious” pulling out of All-Star Game

MIAMI, FL - FEBRUARY 09: Chris Bosh #1 of the Miami Heat shoots during a game against the San Antonio Spurs at American Airlines Arena on February 9, 2016 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory copyright notice:  (Photo by Mike Ehrmann/Getty Images)
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TORONTO — You could hear it in Chris Bosh‘s voice, he wanted to be part of this All-Star Weekend in the city where he first made a name for himself as an NBA player. He specifically wanted to be part of Saturday’s Three-Point Contest as a big man.

Instead, he is out of everything All-Star Weekend due to what team officials said is a strained calf. The announcement came late, Bosh had done the Friday morning media availability and talked like a man going to play, and then a couple of hours later it was announced he was out.

“Yesterday I was upbeat, but it just kind of lingered,” Bosh said. “I tried to treat it and all these things, but it’s just one of those funny things where if you feel like it’s not really turning a corner, you know calves can turn into really major, major problems. Any other circumstance, I’d try to push through it, but it just didn’t make any sense to do it.”

The concern is that this is more than just a calf muscle injury. Bosh missed much of last season with blood clots in his lungs, a life-threatening disease. Those lung clots can be caused by deep vein thrombosis, a blood clot in the leg. The fact the NBA let him out of All-Star Weekend that late (and called Al Horford on vacation in warm Cancun and told him to get to frigid Toronto) is a sign of caution and a little concern by the league.

Bosh doesn’t think this is a repeat of that, although he expects to undergo an MRI soon just to be safe.

I’m pretty optimistic,” that it’s not, Bosh said. “I’m always making sure. When we get back to Miami we’ll do everything we need to do to treat this…. 

“Just being smart and cautious. I’m just taking it a day at a time. I’m trying to make sure that I go and get it checked out. We’re doing everything we need to do here; there’s not much we can do now. Of course, the trainers and doctors will take another look at it and re-evaluate it, and just make sure.”

This is the smart move, what Bosh dealt with last season is not something to ignore and hope it gets better.

That doesn’t mean Bosh likes it.

“I’ve been kinda down the last couple days,” Bosh said. “But I’m here, and I still get to take in everything and enjoy what I can. I was really looking forward to competing (in the Three-Point Contest) because that something unique for me, but there’s nothing I can do.”

The Heat are off until Feb. 19. Bosh said he hopes to be back on the court then, but he doesn’t know.

Life lessons from Latrell Sprewell in new Priceline.com ad (VIDEO)

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Good on Latrell Sprewell for doing this, poking fun at his image.

It would have been funnier with P.J. Carlesimo, but David Robinson is a quality contrast. Well done, Priceline.