LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
The NBA changed its All-Star format this season from East vs. West to captain-picked teams (though still naming players equally from each conference).
That apparently wasn’t a big enough overhaul.
After including media and player votes last year, the league is making All-Star starter selection even more complex.
NBA All-Star Voting 2018 presented by Verizon will tip off with an early voting period exclusively on the NBA App and NBA.com beginning Thursday, Dec. 21 at 1 p.m. ET.
Voting via all other channels, including Amazon Alexa for the first time, will launch on Monday, Dec. 25 at 11 a.m.
Additionally, new for this season, five “2-for-1 Days” will allow fans to have their votes count twice on Dec. 31, Jan. 4, Jan. 11, Jan. 12 and Jan. 15 when voting through the NBA App and NBA.com, along with Sina Weibo and Tencent in China. All “2-for-1 Days” will be designated 12 a.m. – 11:59 p.m. ET.
TNT will reveal the All-Star Game starters, including the two captains, on Thursday, Jan. 18 during TNT NBA Tip-Off
The network will announce the reserves, as selected by NBA head coaches, on Tuesday, Jan. 23 during TNT NBA Tip-Off at 7 p.m. ET.
The team rosters for NBA All-Star Game 2018 in Los Angeles will be revealed on Thursday, Jan. 25 during a special one-hour edition of TNT NBA Tip-Off at 7 p.m. ET.
I suppose this is to drum up interest on otherwise quiet voting days. After all, this is really just about the NBA selling itself.
But the All-Star voting process has always left something to be desired. I don’t see how this changes that.
Preeminent NBA reporter Adrian Wojnarowski called it “likely” LeBron James would sign with the Lakers or Clippers next summer. The Clippers have since been somewhat debunked as a LeBron destination. There’s circumstantial evidence linking LeBron to Los Angeles.
Ramona Shelburne and Brian Windhorst of ESPN:
So imagining James’ last act coming in purple and gold isn’t without basis. But as of now, it’s also a longshot, according to league sources.
Shelburne and Windhorst are highly credible. I doubt they’d report this without connected sources.
LeBron’s agent, Rich Paul, and manager, Maverick Carter, have recently publicly downplayed the importance of Los Angeles to LeBron. That felt like a coordinated attack on the LeBron-Lakers rumors, and this fits as a continuation.
But why wage that campaign? To keep the Cavaliers focused while LeBron still plays for them, even if he might leave after the season? To lower expectations among the Lakers’ massive fan base, so as not alienate those people (potential customers of the many LeBron-connected brands) when LeBron inevitably signs elsewhere? Both could be true, but there’s obviously a difference between each driving LeBron’s camp.
When DeMarcus Cousins builds up a head of steam like this… poor John Henson (and kind of Khris Middleton).
This helped the Pelicans pull away for a 115-108 win over the Bucks last night.
During the Wizards’ win over the Grizzlies last night, Mario Chalmers tried to stop Jason Smith from shooting after Smith had been called for travelling. It’s a fairly common tactic, one pioneered by Kevin Garnett. Players don’t want their opponents to gain confidence by seeing the ball go through the net, even after play stops.
But Chalmers held onto Smith’s arm, and Smith took umbrage.
NBC Sports Washington:
I think it’s more likely, after halting Smith’s shot, Chalmers was trying to hold up Smith rather than yank him down. But I can’t know Chalmers’ intentions, and holding up a falling person by his arm isn’t very effective.
The double technical foul called seems about fair.