LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
Report: Bucks brought Jabari Parker off bench for discussing with media team’s meeting
The Milwaukee Bucks had lost four in a row and had slid out of a playoff slot in the East. It’s not one end of the court — in their last five games, the Bucks had the second-worst defense and fourth-worst offense in the NBA. After that fourth loss, the team held a players’ only meeting, one where Jabari Parker reportedly ripped his teammates for a lack of togetherness.
In the postgame media sessions that followed, Parker told the press he confirmed there was a meeting and said he had been “thrashed” by his teammates for what he said.
Milwaukee Bucks forward Jabari Parker did not start in Saturday’s road loss to the Miami Heat for violating a team rule that prohibits disclosing locker room discourse to the media, league sources told ESPN…
Parker’s teammates deliberated and decided the appropriate punishment for the violation was to bring him off the bench against the Heat, league sources told ESPN. It was the first time this season that he did not start.
The meeting and the benching didn’t help, the Bucks fell to the lowly Heat 109-97. (Team/players meetings are overrated in how often they help teams turn things around.)
The good news for the Bucks is that in a tight East they remain just a game out of the playoffs and three games out of the five seed. It’s going to be a tough week to turn that around with the Rockets, resurgent Sixers, Raptors, and Celtics on the schedule.
Without Chris Paul and Blake Griffin in the lineup, the Clippers don’t have much going for them offensively. However, there is one thing: DeAndre Jordan can still run to the rim and dunk with authority.
The Knicks last three losses have come by a total of six points. The team is not good, a little banged up, and doesn’t play any defense, but New York also has just had a run of bad luck.
The latest example: Phoenix’s Devin Booker draining a three to knock off New York, 107-105. It was a mistake by Derrick Rose, who sagged down to the free throw line watching Eric Bledsoe with the ball coming off the pick, which led to the open pass. Also, notice that Booker set up three feet back of the three-point line — this is a trend a lot of teams and good shooters are following (watch a Rockets’ game) because it makes the closeout harder. Rose would have contested a shot at the arc, but Booker gets a clean look from where he spotted up, and drills it.
The Spurs would like you to include them in your conversations about contenders.
Without Pau Gasol (hand) or Tony Parker (foot), San Antonio went into Cleveland and beat the defending NBA champions in OT 118-115 in what was one of the wildest, most entertaining games of the season. Check out the clutch-time action above, including LeBron James hitting a three Shaker Heights.
But the real star was Kawhi Leonard, who put up a career-best 41 on 30 shots. He’s the guy who has to create and make plays for this offense, and he did it on a big stage. LeBron added 29 points. Between them, they put on quite a show.