LeBron James

LeBron James? There’s now an app for that.


LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.

Now LeBron is also an app.

You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.

Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.

Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.

It will have all the reality and truth of a Disney nature movie.

But LeBron is an app and you can download it… if you’re on his sponsor’s platform.

Wizards’ Alan Anderson undergoes another left ankle surgery

Brooklyn Nets v Atlanta Hawks - Game Five
Leave a comment

Alan Anderson had surgery last May on his left ankle to remove some bone spurs. This wasn’t seen as anything major, so the Washington Wizards signed him to a deal and are counting on him to bring some versatility and depth to their wings.

However, that same ankle has bothered him since the opening of training camp and on Tuesday the Wizards announced that he had undergone another surgery to “remove a small bony fragment in his left ankle.”

There is no timetable for his return.

The Wizards liked Anderson because of his shooting and versatility — he can play the two, three or four depending on the lineup. The Wizards are counting on a combination of Otto Porter, Jared Dudley, and Anderson to fill the void left by Paul Pierce.

But they are going to have to wait a little while for Anderson to join the party.

Kevin Garnett welcomed Bobby Portis to NBA with veteran trash talk

Kevin Garnett
Leave a comment

Kevin Garnett is as good a trash talker as there is in the NBA right now. He’s one of the games’ legendary talkers.

And he welcomed Bulls rookie Bobby Portis to the NBA in his own special way during Saturday’s Chicago/Minnesota preseason game. From Vincent Goodwill of CSNChicago.com.

Beautiful use of the Honey Nut Cheerios reference.

Hoiberg was a teammate of KG’s back in Minnesota from 2003-2005. Hoiberg did nothing but praise Garnett after the game. He’s probably good with KG pushing Portis.

Watch out for Portis this season, he’s going to show he shouldn’t have fallen so far down the board.