The NBA is limited in the scope of the punishment it can hand Donald Sterling – we’ll soon know what the league is doing – but the Clippers’ sponsors don’t face the same restrictions.
We don’t know what each sponsor’s contract stipulates, but it appears at least two have distanced themselves from the Clippers to varying degrees:
I’d guess the Clippers and each of their sponsors have similar, if not the same, langue on the sponsors ending their payments. If so, I expect more to follow CarMax and State Farm out the door. It’s bad business to be associated with Sterling, even if the allegations against him have not yet been proven true.
Updates: Virgin America has followed.
If there’s a way to persuade Sterling – and his fellow owners – to act, it’s through their wallets.
As we’ve repeatedly said, getting Sterling to sell the team will not be easy. However, if he’s making less money from the team and a potential buyer could make more by bringing back the sponsors, that would push the needle in the direction of a sale. As much as he enjoys the fame of owning an NBA team, he’s also notoriously cheap. There’s no telling how he’d balance those two priorities if they butted heads.
And if the Clippers are losing opportunities to make money, the league is losing opportunities to make money. That affects every owner.
None of this will change what the NBA can do about Sterling, but it might change what the league will do and it might change what Sterling will do.
The Bulls suffered a rough loss in Boston last night.
It didn’t get better afterward.
K.C. Johnson of the Chicago Tribune:
Celtics general manager Danny Ainge – who played for Boston in the 80s – pleaded ignorance to any nefarious plumbing:
I think the idea that teams plot to shut off the visitor’s hot water is often overstated. Arenas have complex infrastructure, and things can go wrong on their own. Sometimes, the home team loses hot water, but that never gets remembered.
But reasonable excuses don’t make a cold shower in the moment any more tolerable.
Robin Lopez had reason to be upset from the Bulls’ Game 5 loss to the Celtics last night.
This miss was all on him.
Dwyane Wade (26 points, 11 rebounds, eight assists) was the Bulls’ best player in their Game 5 loss to the Celtics last night.
But the 35-year-old guard clearly didn’t go all out on every possession.
Players can justify not closing out by claiming they were prioritizing rebounding position. Wade clearly has no such excuse.
The Los Angeles Clippers dropped Game 5 to the Utah Jazz on Tuesday night, and find themselves down 3-2 as they head back to Salt Lake City for Game 6. The Clippers have had to deal with Utah’s formidable defense, so much so that they’ve built in counters to Jazz defenders overplaying shooters like JJ Redick.
One example of this countering method could be found in Game 3, when the Clippers ran a split cut for Redick. Instead of fighting endlessly around screens for a 3-point shot as you might expect, LA took the easy route and simply cut Redick to the basket for an easy layup as a means to take advantage of an overeager defender.
We’ve talked about the Split Cut here on NBA Playbook before. The Los Angeles Lakers used it earlier in the season to beat the Golden State Warriors, the team that uses the split cut perhaps the most out of any team in the NBA.
Other teams, including the Portland Trail Blazers, have adapted the Warriors’ use of the split cut as a counter for their own offense this season, which is a testament to just how useful it is.
If you need a reminder, a split cut all about a screener coming up to screen, then cutting toward the basket before his screen action fully takes place. It’s about timing, and catching defenders off guard when they go to set up their recover positions for screens.
For a full breakdown on the split cut and how the Clippers used it, watch the video above.